The cinema portfolio of Jean Mineur Mediavision BV has recently been expanded with four new locations. Kok CinemaxX Harderwijk and Kok CinemaxX Lelystad have recently joined the network. Filmhuis Alkmaar will be added at the beginning of December 2025, followed by Vue Amsterdam in mid-December 2025. This further increases coverage across various regions.

These new locations fall under the regular buying routes. A number of options include Global Vision, where a commercial is shown simultaneously in all cinemas within the network; Selectief, which allows one or more cinemas to be purchased individually; Film Follow, where a campaign follows a specific film; and Flex Vision, which offers flexibility to start and stop campaigns on a daily basis.

From 2026, De Nieuwe Koers (DNK) will be included free of charge ten times a year with the Saturday newspaper of Nederlands Dagblad, published by Nedag B.V., for subscribers who receive the print edition. DNK subscribers without an ND subscription will receive the Saturday newspaper and online access for free during the first year, and at a discount thereafter. The collaboration significantly increases DNK’s reach to over 100,000 readers. Both editorial teams will remain independent. In terms of content, DNK will remain largely the same, with a few new sections. Both editors-in-chief emphasize that the newspaper and magazine complement each other well. The publication will be delivered on the first Saturday of each month, except in January and August.

From February 2026, Stijlvol Wonen will be published under the new name vtwonen Design. The name change applies to both the Netherlands and Belgium and is part of DPG Media’s strategy—publisher and operator of the title—to bring all home and interior brands in its portfolio together under the strong vtwonen label.

The change concerns the name only; the editorial concept and target audience remain unchanged. The magazine continues to focus on enthusiasts of design living and exclusive interiors. The first issue of vtwonen Design will be published on 5 February 2026.

After 2025, KampeerKampioen will discontinue its print edition.
ANWB has chosen to provide campers with inspiration and information exclusively online from then on, reaching a much larger audience in a sustainable way. On anwb.nl/kamperen and anwb.nl/kampeerkampioen, ANWB will continue to share stories, tips, and inspiration for camping enthusiasts — now with more space for up-to-date and interactive content.

The advertising operations of ANWB Media have recently been transferred to PiNCAMP, the online camping platform of ADAC, the German sister organization of the ANWB. Through this collaboration, advertisers can reach both Dutch and international campers via PiNCAMP.

Bauer Media Outdoor launches SUPR Spot, a new retail media format that combines digital screens with physical branding panels at supermarket entrances. The concept enables advertisers to make their brand communication visible at the moment consumers begin their shopping.

SUPR Spot is part of Create, the creative label of Bauer Media Outdoor. It adds an extra format to the retail media portfolio, focusing on brand activation and promotion close to the consumer’s point of decision within the shopping environment.

As of August 29, 2025, Shell Netherlands has transferred all retail media activities to RetailMedia.One, which becomes exclusively responsible for managing the media channels at Shell service stations across the Netherlands. The partnership includes the sale of existing digital screens, audio advertising, and new measurement products. Shell attracts approximately 2.5 million visitors each week, who spend an average of over eight minutes on-site. The screen network will expand in the coming period from over 650 to more than 1,000 displays by early 2026, including new installations at electric charging points. RetailMedia.One previously developed the ‘station takeover’ format together with Shell, allowing advertisers to use all screens at a single location.

After more than six years of absence, De Krommenieër returns. The pilot issue was published on September 27, and the first official edition will follow in November 2025. The weekly paper targets residents of Krommenie and its surroundings, featuring local news about the town and its people. It will be distributed door-to-door every Thursday in Krommenie and nearby areas, with a circulation of 15,000 copies. The relaunch is a collaboration between Uitgeverij De Uitkomst (De Rijp) and Uitkijkpost Media bv (Heiloo), under the new publisher Uit! Media vof.

As of January 1, 2026, Elma Media will manage the exploitation of all communication channels of Vee&Logistiek Nederland, the industry association representing professionals in the livestock logistics sector. This marks an expansion of the collaboration that began in May 2025 with the production and distribution of the monthly magazine Vee&Logistiek.

From the same date, Elma will also take on the exploitation, printing, and distribution of the magazine of V&VN Dialyse & Nefrologie, the professional group for dialysis and nephrology specialists. This collaboration follows the earlier start with V&VN Ambulancezorg.

On 3 September 2025, BDUmedia launched Ede Stad Plus, a new digital daily within the renewed Ede Stad app. The title appears six days a week, every day at 12:00 p.m., featuring an interactive, browsable edition. Subscribers receive 10 to 15 local articles written by the publisher’s own reporters, complemented by regional pieces and ANP news from the Netherlands and abroad.

Ede Stad Plus is not an e-paper, but an independent digital daily with its own editorial formula. To support this expansion, BDUmedia has hired additional journalists and editors to deliver more local news and background features.

The weekly print edition of Ede Stad continues to be distributed door-to-door, while Ede Stad Plus serves as a paid, in-depth digital extension of the existing Ede Stad and BDUmedia news offerings.

Since September 29, Voetbal International has been available through a television app. With VI TV, a so-called FAST channel, viewers can watch free, non-stop football news, highlights, talk shows, and analyses. The channel can be accessed via Samsung TV Plus. VI TV is a collaboration between the editorial team of Voetbal International (with PXR), media agency WPP Media, and Talpa Media.

NextDay Advertising, part of publisher PXR, manages advertising sales for Voetbal International (VI). With the addition of VI TV, VI now offers a broad multimedia portfolio: vi.nl, the magazine Voetbal International, VI Pro, VI Kids, social media channels, podcasts, and video productions.

Wereldhave has appointed Ocean Outdoor Netherlands as its exclusive media exploitation partner in eleven Dutch shopping centers. Starting in early 2026, more than 150 new digital screens and totems will be installed in centers such as Cityplaza (Nieuwegein), CityCenter Tilburg, and Stadshart Zoetermeer.

The partnership provides brands and advertisers with a powerful channel offering both national and regional reach, while visitors benefit from an enriched shopping experience. Wereldhave attracts nearly 69 million visitors annually to its centers and collaborates with tenants such as Albert Heijn, Jumbo, HEMA, C&A, and Basic-Fit. With the new screens, Ocean strengthens its retail network ‘The Loop’.

Since issue 4, published on December 8, Cross Media Nederland B.V. has been responsible for advertising sales for MemoRad, the magazine of the Dutch Society for Radiology (NVvR). The quarterly magazine reaches 2,200 radiologists in the Netherlands with professional articles and regular columns. It is delivered to the private addresses of the target group, available both in print and online, and is the only NVvR channel open to advertising.

From September 24, NRC will publish a weekly in-depth interview with a party leader in the run-up to the Dutch general election on October 29. The conversations, lasting over an hour, are conducted by the political editorial team and are available as a podcast, as video on NRC’s YouTube channel, and as articles on nrc.nl and in the newspaper. According to editor-in-chief Patricia Veldhuis, NRC aims with this format to reach not only its traditional readers but also younger audiences via platforms such as YouTube, Instagram, and TikTok. The interviews are part of NRC’s existing podcast Haagse Zaken. Advertising opportunities, including pre-roll, and rates can be found in Retriever.

Starting October 10, 2025, the EU Regulation on Political Advertising will apply, introducing stricter rules such as clear labeling, transparency about the advertiser, and a ban on the use of personal data. Industry organizations Audify, MMA, NDP Nieuwsmedia, Outreach, and Screenforce have developed the joint platform politiekereclame.nl, where parties can centrally submit their transparency statements.

DPG Media is opting for a partly independent approach, using contextual advertising, sales through its own sales organization, and technical support from Opt Out Advertising. Mediahuis Nederland is also complying with the EU rules with mandatory transparency forms and labels, supported by Adswag and Adhese. In addition, Ster (NPO/RPO) has established its own guidelines, while outdoor advertising operators (such as JCDecaux, Global, and Bauer Media Outdoor Nederland) remain part of the joint solution via the industry association Outreach.

Starting September 6, 2025, Volkskrant Magazine, the weekly supplement of de Volkskrant (DPG Media), will appear in a more premium edition with a glossy cover, thicker paper, and more pages. The weekend magazine reaches over 590,000 highly educated readers interested in lifestyle, sustainability, cooking, and culture. In addition, new advertising positions will be available, such as opening spreads and right-hand pages.

From September, Radio 8FM will return in Brabant via FM frequency B21 and DAB+, covering almost the entire province. The station offers classic hits and regional information on news, traffic, and weather. The broadcasts are provided by TiDa B.V. In addition, Radio Noordzee, Brabant edition, can now be heard on FM across most of Brabant and a large part of Limburg, alongside its existing DAB+ and online reception. Regional airtime sales for both stations are handled by Commerciële Radio Brabant B.V. (Regional Radio Group). National sales are managed through OMS.

Cross (Cross Media Nederland BV) has taken on the sales of advertising space in the trade magazine De Doktersassistent as well as exhibition space at the NVDA Congress. Both titles are owned by the Dutch Association of Doctor’s Assistants (NVDA).

De Doktersassistent is published four times a year with a circulation of approximately 8,000 copies and reaches doctor’s assistants, triage nurses, and practice nurses in primary care. A full-page (1/1) advertisement costs €2,800. The NVDA Congress additionally offers face-to-face exposure to this target group and attracts around 1,000 participants. The congress takes place every two years.

From November 2025, Vrij Nederland B.V. will offer advertisers the opportunity to place an insert in the magazine. The insert will have a size of 148 x 210 mm (A5) and a maximum weight of 4 grams. From 2026, Vrij Nederland will be published twelve times a year, reaching 74,000 readers. These readers place great value on reliable and independent journalism. They are primarily socially engaged individuals with above-average incomes, often residing in the Randstad region, and they play a significant role in their professional lives.

Members of Vrij Nederland are culturally interested and are eager to support good causes. They regularly visit museums and place high importance on independent reporting on government and society. Additionally, they are more likely than the general population to take courses and pursue further education, reflecting their broad interest in knowledge and societal issues.

In July 2025, Maas Media Plus took over the local weekly St. Andreasklokje in Velden from Grafilom. Since then, the publisher has also released this title alongside Maasdorpen in Arcen and Lomm. Together, the papers reach around 2,800 households in the three Venlo villages. Both are published weekly in A5 format. St. Andreasklokje has a circulation of 1,010 copies and is distributed to subscribers in Velden, largely from the church community. Originally a parish bulletin, the title features local news and announcements for residents of all ages.

On October 30, 2025, Nederland in Business will be launched—a new title from In Business Network. The magazine will be published twice a year, in print and online, with a circulation of 5,000 copies per issue and a reach of 25,000. Nederland in Business offers a platform for enterprising professionals in the Netherlands, targeting CEOs, entrepreneurs, and leaders looking to grow, connect, and make an impact. The platform combines sharp editorial content with intimate networking events.

Paramount Global was acquired by Skydance and RedBird Capital on August 7 and will continue under the name Paramount, a Skydance Corporation. David Ellison has been appointed CEO. The focus will be on technological innovation, storytelling, and streaming via Paramount+ and Pluto TV. For the Dutch market, the impact remains limited for now: Paramount will continue its presence in the Netherlands through the paid streaming service SkyShowtime, a joint venture with NBCUniversal. Ad Alliance B.V. handles advertising sales for Paramount Network and paramount.nl in the Netherlands.

BBC Studios has launched the new streaming service BBC NL+. The service went live in early May 2025 and is available via NLZIET and KPN TV+. Viewers in the Netherlands now have on-demand access to British series, documentaries, lifestyle programmes, comedy and soaps — all with Dutch subtitles. BBC NL+ serves as a digital complement to the linear channel BBC NL (formerly BBC First), which has been broadcasting under its new name since 15 May. The service is fully integrated into the standard NLZIET offering and targets viewers who consume content online. For advertisers, BBC NL+ offers additional reach, with Talpa Media handling ad sales for both BBC NL and BBC NL+.

SUMMIT is a B2B platform for business travel and MICE, consisting of a print magazine, online content, and a newsletter. It targets professionals in the travel, event, and hospitality sectors. The English-language edition will launch in late September 2025 and will be published quarterly, with a circulation of 6,000 copies. The target audience consists of highly educated, digitally savvy readers aged between 30 and 60, working as travel managers, event planners, or procurement professionals. Approximately 70% of the distribution takes place in the Netherlands and 30% in Belgium and Luxembourg. The digital platform summitbenelux.com and the SUMMIT newsletter were launched in the summer of 2025. In Belgium, SUMMIT is operated by TRAVelMedia Belux.

Education Media from Bauer Media Outdoor Netherlands is taking a new direction. With a new name and contemporary design, the network will continue under the name NextGen Media. NextGen Media is active at more than 300 educational institutions across the Netherlands and targets a young audience aged 12 to 24. The network consists of approximately 245 digital screens and over 1,450 analog advertising displays, located in high-traffic areas within schools such as auditoriums and cafeterias. Since January 1, 2024, many schools have implemented a mobile phone ban, reducing visual distractions for students. As a result, (D)OOH content in schools may receive increased attention.

As of August 1, 2025, the platform Famme will be integrated into J/M Ouders, both part of Mediahuis Nederland. The merger brings the content of both websites together on a single platform aimed at parents of children aged 0 to 18 years. Until now, J/M Ouders has primarily targeted parents of children aged 4 and up, while Famme offers content relevant to the period from pregnancy through the toddler years. This combination results in a broader informational offering on parenting and child development. The merged website will remain active online under the name J/M Ouders.

As of September 1st, Ad Alliance is responsible for the advertising sales of Love Nature, the international nature channel of global media company Blue Ant Media. Love Nature offers high-quality nature and wildlife documentaries and is available in the Netherlands via Ziggo, KPN, Canal Digital, and ONLINE.nl. Ad Alliance manages advertising sales in the Dutch market.

SGNM is now responsible for the advertisement sales of VNG Magazine. Previously, this role was handled by Cross Media Nederland. The publication targets local government officials, department heads, directors, and civil servants from scale 10 and up within Dutch municipalities. Recently, the Association of Dutch Municipalities (VNG) issued a tender for the complete production and editorial work of the renewed magazine. This assignment has now been awarded to Sabel Communicatie. The publication was previously managed by Sdu. Three more issues will be published in 2025. Starting in 2026, the magazine will appear eight times a year, with a print run of 14,000 copies.

Starting in August 2025, Kompas Publishing will implement a name change, with Startpagina Home & Themes continuing under the new name Kompas Network. The transition will be carried out in phases.

With this step, Kompas Publishing aligns more closely with its evolution into a versatile online media network. The new name will encompass more than twenty titles, divided across six thematic pillars: lifestyle, seniors, families, education, shopping, and cycling.

The well-known website startpagina.nl will remain active and unchanged. The change solely concerns the organizational and network name behind the platform. With Kompas Network, the company reinforces its role as a strong, content-driven network with a focus on reach, quality content, and performance.

Bauer Media Outdoor Nederland (BMO) has acquired network partner 2C. Previously, 2C managed the contracts while BMO (formerly Clear Channel) handled sales in certain regions. With the acquisition, which was officially completed on April 1, 2025, BMO now holds full responsibility for both the management and exploitation of these advertising assets.

Advertisers can now contact BMO directly for campaigns within this expanded out-of-home network. While nothing changes for clients in the short term, the acquisition opens up new opportunities for the future and aligns with BMO’s strategy to invest in efficiency, stability, and digital growth.

Ad Alliance will expand its partnership with The Walt Disney Company starting in the 2025/2026 season and will also handle ad sales for the YouTube content of sports channel ESPN. This includes highlights, analyses, and interviews related to the VriendenLoterij Eredivisie.

The expansion is part of the existing collaboration between the two parties. Through Ad Alliance, advertisers gain access to a broader Total Video offering, including linear channels, apps, web, and now also ESPN’s YouTube channel. In 2024, this channel had over 161 million views and more than 650,000 subscribers. With this addition, Ad Alliance offers a single point of contact for advertising campaigns around ESPN content across all platforms.

HBO Max and Ad Alliance are introducing Dynamic Ad Replacement (DAR) within the Sports add-on of HBO Max. This technology enables the replacement of ads in livestreams with personalized versions, tailored to the viewer’s profile and interests.

DAR is used during major sports events such as Wimbledon, the Tour de France, the Vuelta, the US Open, and live broadcasts of UFC fights. The technology provides a more personalized viewing experience and fits within the so-called SAVOD model (subscription and ad-supported video on demand), in which streaming services combine subscriptions with advertising. DAR is included in the Streaming TV package.

Since May, GrootMedia has been publishing a new monthly title: Zomers groot Leeuwarden. The magazine is distributed door-to-door in the municipality of Leeuwarden every month from May through September, with a circulation of 50,000 copies. The publication is a collaboration with Arcadia and the Leeuwarder OndernemersFonds. Its editorial focus is on local developments, people, and activities, with special attention to art, culture, and regional stories. The title aims to contribute to strengthening the sense of community among residents of all ages.

Some regional editions of DPG Media are no longer available as standalone advertising options and can now only be booked as part of a combination placement. For AD Groene Hart, this means the Alphen, Woerden, and Gouda editions can now only be booked through AD Groene Hart – all editions (ADGH).

There are also changes at Brabants Dagblad: the editions ’s-Hertogenbosch | Zaltbommel and Boxtel can now only be booked through the combination Brabants Dagblad editions ’s-Hertogenbosch | Zaltbommel | Boxtel (BDBV). Additionally, the separate editions Oss e.o. and Uden | Veghel are no longer available individually, but are now part of the combination Brabants Dagblad editions Oss | Uden | Veghel (BDBQ). These editions will continue to exist, but can only be accessed by advertisers through these combined placements.

As of 4 July 2025, subscribers of nine regional newspapers published by Mediahuis Nederland automatically gain access to NRC’s digital journalism via nrc.nl and the NRC app. Conversely, NRC subscribers now also have access to the participating regional titles.

The arrangement applies to digital subscriptions and includes the following newspapers: Dagblad van het Noorden, De Gooi- en Eemlander, De Limburger, Friesch Dagblad, Haarlems Dagblad, IJmuider Courant, Leeuwarder Courant, and Noordhollands Dagblad. With this integration, Mediahuis aims to enrich regional news coverage with the national and international depth of NRC — and vice versa.

Kompas Publishing has acquired the remaining shares of Hi Label, making it the full owner of the media company. Previously, in June 2024, Kompas had already acquired a majority stake. The acquisition aligns with the expansion of its portfolio in the lifestyle segment.

Hi Label operates titles such as MAN MAN, FEM FEM, Girlscene, Pure Luxe, F1Max, and Gewoonvoorhem.nl. These brands focus on themes like fashion, grooming, motorsports, and luxury, and cater to audiences of (young) men and women.

The editorial teams of Hi Label and Kompas Publishing will be integrated. The combination of content and campaign structures is intended to create a more consistent offering within the network. The acquisition also increases the reach for integrated campaigns via display, video, and social media.

The Netherlands Authority for Consumers and Markets (ACM) has approved the acquisition of RTL Nederland by DPG Media. As of July 1, 2025, RTL Nederland will officially become part of DPG. With this acquisition, DPG Media enters the Dutch television and streaming market.

DPG promises to invest in local content and the expansion of Videoland. Agreements have also been made to safeguard independent journalism, including the establishment of foundations for RTL Nieuws and NU.nl. Sven Sauvé will remain CEO of RTL Nederland and will join the Executive Committee of DPG Media.

Roularta Media Netherlands adjusts the format of two of its titles.
Starting with issue 10, which will be published on 19 September 2025, Landleven will be released in a new format of 210 x 285 mm. This magazine offers practical information and inspiration about outdoor living, gardening, cooking, and crafts. It reflects the authentic rural lifestyle in the Netherlands. In 2025, Landleven will publish 11 regular issues and 6 Landleven Specials.

+Gezond has had an adjusted format of 202 x 267 mm since June 2025 (previously 220 x 275 mm). The magazine provides health tips, expert interviews, and relatable stories from readers. +Gezond is published six times a year.

Starting September 1, 2025, the regional radio landscape in the Netherlands will change. Due to the auction of non-national commercial FM and DAB+ frequencies, radio stations and their broadcast areas have been reorganized.

The number of FM lots has been halved from 54 to 27, now better aligned with the digital DAB+ layout. This leads to more efficient and broader coverage. Ten parties have received new licenses, valid until 2035. Among them are both familiar and new names, such as GLXY Radio (hip hop, Randstad), Simone FM (now in six provinces), Grand Prix Radio (South Holland), and Sunrise FM.

A key change is that national radio brands are no longer allowed to use regional FM frequencies. As a result, stations like Radio 10 Brabant and Qmusic Limburg will disappear from the airwaves in those regions.

These changes create new advertising opportunities and broader digital coverage via DAB+.

Starting June 16, 2025, more influencers will fall under the supervision of the Dutch Media Authority (Commissariaat voor de Media). The previous threshold of 500,000 followers will be removed, meaning smaller influencers — such as micro-influencers — will also be subject to regulation. This applies to video creators on YouTube, Instagram, or TikTok who upload at least 24 videos per year, benefit from these activities, and are registered with the Chamber of Commerce. They must be transparent about advertising, consider the interests of minors, and clearly disclose their identity. This change aligns with efforts to ensure a safe online environment for young people. The Media Authority will collaborate with other regulators and European partners in this initiative.

The June 16, 2025 issue of Brand&Brandweer is the first edition published under the responsibility of Kris Kras Communicatie. The title was acquired earlier this year, in March 2025, from the previous publisher Sdu.

Brand&Brandweer consists of a professional magazine, a digital newsletter, and a website. The publication targets professionals within fire brigades and the 25 safety regions, as well as policy makers and other stakeholders involved in fire prevention and firefighting.

The magazine is published eight times per year with a personalized print run of 1,500 copies. The digital newsletter also reaches 1,500 subscribers and is sent out ten times a year. The website, launching on July 1, 2025, offers additional exposure opportunities, including banners and advertorials. As of June 2025, advertising sales are handled by Elma Media.

In May 2025, digital media platform Azerion announced it was expanding its business in digital audio advertising through a series of new partnerships. The parties involved include Radio France, LG Electronics, SoundCloud and - specifically for the Dutch market - E Power Audio Sales.

The partnership with E Power Audio Sales focuses on strengthening digital audio reach in the Netherlands. E Power Radio is a network of radio stations with regional and national coverage via FM, DAB+, online and cable. The network includes stations such as Arrow, KINK, TukkerFM, radioNL and reaches more than 4.5 million listeners monthly. E Power has extensive experience in managing audio advertising. By joining forces, both parties combine local market knowledge with technological support and distribution capacity. This collaboration is part of the platform's broader strategy to further strengthen its position in the European digital audio market.

The magazine Avant Garde will reappear in the Netherlands starting October 2025. The publication focuses on topics such as fashion, design, art, lifestyle, and travel. Avant Garde is published twice a year with a circulation of 30,000 copies. The magazine will be available through bookstores, newsstands, supermarkets, and cultural institutions. In addition to the print editions, the magazine will also be available digitally. Advertising sales are handled by PBQ Media B.V. Avant Garde also organizes various events offering advertising and sponsorship opportunities.

The journal V&VN Ambulancezorg and the accompanying digital newsletter have been transferred to Elma Media. The publication is produced in collaboration with V&VN Ambulancezorg. The magazine is published four times a year and reaches approximately 5,000 to 6,000 readers. The newsletter is also sent out quarterly and reaches 4,477 subscribers. Both channels target professionals in the ambulance care sector, including ambulance nurses, drivers, emergency dispatchers, and policy makers.

Kruidvat has begun the nationwide rollout of a Digital Out of Home (DOOH) network across 775 stores.
Digital screens are being installed in shop windows, reaching both store visitors and passers-by on the high street.

Global Media & Entertainment handles ad sales and supports advertisers in campaign deployment.
The Kruidvat screens are part of the broader 'Retail Digital Network', which includes other locations as well.

The rollout is currently taking place in phases.
Approximately 50 screens are installed each week. By August 2025, an estimated 400 screens will be operational. The remaining 375 screens will be installed in the first quarter of 2026. Regular sales will start in August.

On May 20, 2025, Pijper Media acquired the title Gezondnu from MixCom Publish B.V. With this acquisition, the publisher expands its portfolio within the health and lifestyle segment.

Gezondnu includes a magazine published six times a year, a newsletter, social media channels, and the website gezondnu.nl. Its content focuses on three central themes: healthy living, happy living, and sustainable (green) living.

The editorial team collaborates with experts from various fields, including science, naturopathy, complementary care, and knowledge institutes, to provide reliable and accessible information.

As of June 1, 2025, Talpa Media will exclusively take on the sales of programmatic audio advertising and Run of Network (RON) campaigns for all podcasts of Dag & Nacht Media and Tonny Media, both subsidiaries of Podimo. The sales of native advertising and branded content will remain the responsibility of the podcast publishers themselves. Talpa Media reinforces its leading position as a 'one stop shop' for the purchase of audio campaigns on FM, DAB+, streaming audio, and podcasts.

PARLOUR MEDIA HOUSE has launched the magazine VINTÁÁÁGE.
VINTÁÁÁGE targets fashion and sustainability enthusiasts, ranging from Gen Z to millennials and older. Readers are interested in in-depth articles on vintage, circularity, and fashion culture. The magazine is published twice a year with a print run of approximately 10,000 copies. VINTÁÁÁGE aims to share knowledge through both the magazine and events. The contributing experts work in sectors such as the fashion industry, education, and cultural sector. Advertising sales are managed by Georgette Koning.

Clear Channel Nederland B.V. is now officially Bauer Media Outdoor Nederland B.V., following the acquisition of Clear Channel Europe by the German Bauer Media Group on 31 March 2025. Activities in the Netherlands will remain unchanged. The Dutch organization is now part of Bauer Media Outdoor, which operates 110,000 outdoor advertising locations across Europe. Bauer Media is active in sixteen countries and has a media portfolio that includes over 200 magazine titles and 150 radio stations. The new visual identity will be gradually introduced in the Netherlands over the coming months.

Publisher Gonzo Circus VZW is taking its advertising sales in-house. New inquiries will henceforth be handled directly. Virtùmedia will remain active within the existing network but will no longer process new requests. Gonzo (circus) is an independent cultural platform featuring a quarterly magazine, a digital newsletter, and a website. The magazine is published in both the Netherlands and Belgium. Its editorial focus is on innovative music genres such as contemporary composed music, electronic, jazz, metal, and experimental pop. It also covers literature, film, and visual culture. The publication targets a culturally engaged and creatively active audience. Advertising opportunities are available across both print and digital channels.

Ocean Outdoor has begun installing digital screens in Stadshart Amstelveen. In April 2025, the first two large screens were put into operation: one at The Entrance, opposite the Cobra Museum, and one at The Rembrandthof in the shopping area. A total of seven large digital screens and sixteen digital totems will be installed. Further rollout will take place in the coming months.

This expansion is part of a broader redevelopment of Stadshart Amstelveen, with a focus on greening, expansion, and enhancing the visitor experience. Ocean Outdoor is carrying out this project in collaboration with Unibail-Rodamco-Westfield (URW), known among other things for Westfield Mall of the Netherlands.

The large digital screens are part of Ocean Outdoor’s DIGITAL CITY PREMIUM network, aimed at high visibility in busy city centres. The totems are part of the DIGITAL SMALL FORMAT network, featuring smaller screens at high-traffic urban locations.

Hearst Netherlands is expanding its range of innovative editorial social video formats. In March, JAN introduced new formats, and now Cosmopolitan, ELLE, and Harper’s Bazaar are following with new initiatives tailored to their specific target audiences. From trending topics to in-depth stories – each brand brings these subjects to life in its own unique way. The new editorial social video formats are launched on TikTok and Instagram Reels, covering themes from food & drinks to beauty and lifestyle, product experiences, and event reports. The content is presented by the editorial teams, focusing on authenticity and engagement.

The latest data from the MMA Social Media Monitor for the first quarter of 2025 have been published in Retriever. They show a strong growth of women’s magazines on TikTok. Titles such as LINDA., Vogue, Cosmopolitan, ELLE, Flow, and &C have seen a significant increase in followers. TikTok’s share grew from 5% to 8%, continuing to be the fastest-growing platform within magazine media.

In addition to the rise of women’s magazines on TikTok, a shift in platform usage is visible. Notably, opinion and newspaper magazines are gaining more followers on Instagram, which is increasingly being used as a news platform. LinkedIn is also gaining ground, while X no longer shows growth in followers for any magazine brand.

Facebook still holds the largest share with 40%, followed by Instagram (33%) and TikTok (8%), which is now almost equal to X (9%). YouTube (6%), Pinterest (4%), and LinkedIn (1%) follow.

Miljuschka remains the largest magazine brand across all social media channels, followed by LINDA., vtwonen, Voetbal International, and Playboy. All brands in the top 5 have more than one million followers.

The MMA Social Media Monitor is published quarterly. This 35th edition measures 134 Dutch magazine brands.

The advertising sales for Kleindier Magazine will now be handled by Bureau Van Vliet. The monthly magazine, with a circulation of 4,000 copies, is aimed at enthusiasts and breeders of purebred rabbits, chickens, fancy pigeons, waterfowl, guinea pigs, and other small pets. It offers articles on care, housing, health, and breeds, complemented by coverage of exhibitions in the Netherlands and Belgium, as well as an up-to-date agenda. Published by Nederlandse Kleindierenpublicaties, the magazine informs and connects a passionate community of hobby breeders and animal lovers.

Sijthoff Media to discontinue businessinsider.nl as of July 1, 2025. The platform, which attracts over 2.2 million unique visitors per month, is the Dutch edition of the international business news brand Business Insider, part of Insider Inc. Sijthoff Media has decided to focus more specifically on target audiences in finance, HR, marketing, M&A, tech, and government. Additionally, the company will concentrate on further expanding its portfolio of conferences, training programs, and educational offerings.

As of May 1, 2025, Disney Jr. will take over the channel position of Disney XD in the Netherlands. This means that Disney XD will cease to exist as a linear channel. However, Disney XD programs will remain available via Disney Channel (linear) and through the streaming service Disney+. Disney Jr. targets young children aged 2 to 6 and broadcasts during the day. The programming is cheerful and educational, featuring popular titles such as Bluey, Spidey and His Amazing Friends, Mickey Mouse Funhouse, Disney Jr. Ariel, and Robogobo. Advertising sales for Disney Jr. in the Netherlands are handled by Ad Alliance.

As of 15 May 2025, the name of the television channel BBC First in the Netherlands will change to BBC NL. The channel will continue to focus on offering British drama series and crime stories, all with Dutch subtitles. BBC NL is specifically curated for the Dutch audience, featuring a selection of programmes from both BBC Studios and other British producers. The content will largely remain the same, but the channel will receive a refreshed look. Advertising sales are handled by Talpa Media, part of Talpa Network.

ProMedia Group has acquired the mobility portfolio of Acquire as of March 31, 2025. This includes the trade journals OV-Magazine, Verkeerskunde, and MobiliteitsPlatform, as well as related conferences such as the National Cycling Congress and the National Traffic Science Congress. These titles focus on mobility issues within government and policy. The team will remain active from Zwolle, where ProMedia is opening an office. Nothing will change for those involved at this time. Following the sale, Acquire will focus on other domains such as public space, healthcare, welfare, and the living environment.

Radio Noordzee, a station from Talpa Network, officially returned on April 1, 2025, as a digital radio station via DAB+ and the internet. The station focuses entirely on Dutch-language music — English-language songs by Dutch artists are not broadcast. The station’s slogan reflects this: "200% Puur Hollands" ("200% Pure Dutch"). Since April 2, a fixed programming schedule has been in place, with Silvan Stoet in the morning, followed by Marlayne Sahupala, and a lunch show hosted each week by a different Dutch artist. Jan-Paul Grootentraast presents the afternoon show. On DAB+, Radio Noordzee has taken over the spot previously held by Sky Radio Lovesongs, which is now available exclusively online.

In honor of its 150th anniversary, Eisma Media Groep received the designation ‘Royal’ from His Majesty the King on April 3, 2025. As a result, the holding’s name has been changed to Koninklijke Eisma B.V.. For the operating companies, nothing changes apart from an update to the logo. Koninklijke Eisma is active in B2B and educational markets, offering trade magazines, websites, newsletters, events, and educational materials. Jongbloed Christelijke Media is also part of the company.

Sport76 Media has recently acquired TENNiS Magazine. The first edition under the new publisher was released on March 28. TENNiS Magazine is a premium 100-page publication aimed at both avid and recreational tennis enthusiasts. The brand includes a magazine, newsletter, and social media channels. The target audience consists of 60% men and 40% women, reflecting the broad appeal of the sport. In 2025, the magazine will be published five times, increasing to six issues in 2026. The circulation is 15,000 copies. Previously, ad sales were handled by Bureau Van Vliet.