Retriever media database

Retriever collects and processes all data on advertising media and channels in The Netherlands. This is done in collaboration with publishers and sales houses, and also incorporates research data from official sources such as NMO, MMA and CBS. The result is a complete, structured, validated and user-friendly media database.

Media Channel Overview

  • Digital: websites, social media, newsletters, data targeting, digital audio and video, digital magazines
  • Print: daily newspapers, free sheets, consumer magazines, trade journals, thematic publications
  • OOH: outdoor advertising (classic & digital), ambient, guerrilla marketing
  • Audio/Visual: radio (linear & digital), TV (linear, digital, connected TV), podcasts, cinema advertising
  • Custom Media: branded magazines, branded content platforms
  • Direct Mail & Events: media-related trade shows, industry events
  • Cross-media Solutions
  • Regional reach is visually accessible through clear, easy-to-read maps.

All data — including reach, audience profiles, distribution, rates, branded content, publication schedules, and contact details — is continuously verified and kept up to date.

The Retriever database integrates seamlessly into the daily workflows of media, marketing, and communication professionals. With powerful search and analysis tools, you always have fast access to the right information for every media plan, report, or recommendation.

Subscriptions & Access

The Search, Data & Analytics subscription provides organisations with full access to all essential media data, selection tools, and analytics capabilities for the Netherlands.

  • Organisation-level subscription with central licensing and individual logins for designated team members.
  • Optional modules can be added, such as a materials upload tool, branded dealer/retail media platform, or custom data integrations.

Pricing starts from €171/month, billed annually.*

*Depending on the type and size of the organisation. Request a demo or tailored quote.

Company Licence – Search, Data & Analytics

Company License Search, Data & Analytics
from €171 / month*
Search across all Dutch media (>6.300)
Quickly find relevant titles and channels based on target audience, theme, region, or area of interest.
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Campaign-oriented media selections
Search and/or filter by target audience, reach, theme, area of interest, location or geographical region.
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Extensive media data
Access to and insight into rates, circulation, reach, distribution, audience profiles and branded content. From clear summary reports to practical details per channel or title.
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Media profiles and reach figures
Overview of audience characteristics and reach data at title level for media participating in NPMM (print), NMO Online (online), or MMA (social media)—for a complete view of reach and engagement.
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Save your media selections
Store selections for reuse per campaign or project.
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Editorial contacts
Current contact details for press releases, branded content collaborations, and editorial campaigns.
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Publication and editorial calendars
Instant updates on publication calendars, thematic specials, and campaign periods.
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Media Maps: Media coverages on maps
Map view of regional media coverage, with customizable zones tailored for retail or dealer networks.
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Regional socio-demographic data
Population profiles by standard or custom-defined region provide insights into the potential reach within specific target groups.
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Individual logins under a single company subscription
Personal, secure access for each user within the organisation.
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Access to additional tailor-made solutions
Tailored solutions, including API-based data integrations and custom modules (Retriever Solutions – quote-based)**
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* Entry-level price per month, excluding VAT, based on annual contracts and depending on type and size of the company. One fixed price per organisation, team, or independent consultant.

** Retriever Solutions offers additional options exclusively for Search, Data & Analytics clients, such as API integrations and fresh data feeds, always on a quote basis. Interested? Contact us to discuss the possibilities.

Call us

Call us mon to fri 09:30 am – 5:30 pm

+31 (0)20 379 11 01

Mail us

Mail us with questions

info@retriever.nl

Media graph

6.300+ media

Currently, around 2,500 publishers / sales houses provide media information for over 6,300 media titles/channels in Retriever. Retriever is up-to-date and comprehensive.

Retriever Benelux

Retriever collects not only Dutch media data but also data in Belgium and Luxembourg. Visit retriever.nl for Dutch media data and retrievermedia.be for BeLux media data.

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