CastingAds.com launches self-service DOOH platform in the Netherlands

CastingAds.com launched a self-service DOOH platform on 1 July 2026, enabling independent screen owners and smaller chains in the Netherlands to offer their digital screens for programmatic advertising. Screens can be registered, connected and verified via a QR code. Following a quality check, the screens become available as programmatic inventory for media buyers.

Inventory can be purchased directly via DSPs, and PMP deals are available on request. The platform supports rich media, including TV commercials and dynamic video campaigns. Screen owners retain control over content through a dashboard and can block advertising categories via a blacklist.

The target segments are health and beauty, entertainment, leisure, retail, healthcare, sport and hospitality. CastingAds.com aims to connect at least 1,000 screens before the end of 2026. The soft launch in the Netherlands has already begun, with dozens of locations already active.