Sijthoff acquires knowledge platform Frankwatching

09 July 2026

Sijthoff is acquiring Frankwatching. The Dutch B2B publisher, owner of titles including Adformatie and Binnenlands Bestuur, is thereby adding a knowledge platform for marketing, communications and digital professionals to its portfolio. Frankwatching will continue to operate as an independent brand.

Frankwatching reaches more than 100,000 professionals online each month. The platform offers more than 200 training courses and organizes events, including Content Conference and SocialToday Event.

Frankwatching will continue its existing activities for readers, course participants, partners and advertisers. Founder Frank Janssen will remain involved as an adviser after the acquisition.

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