Centercom launches City Cubes: 16,000 OOH panels on street cabinets

Centercom is adding a new OOH format to its network: City Cubes. The format converts functional street cabinets in public spaces into advertising panels. The network covers more than 16,000 locations across the Netherlands, in places such as neighbourhood centres, city centres and through roads. Campaigns can be deployed locally, regionally and nationally.

The street cabinets are fully wrapped or fitted with dibond panels. Centercom handles the entire process: location planning, production, installation, management and maintenance. Each quarter, the units are inspected for dirt, damage, graffiti and vegetation. The minimum campaign duration is twelve months.