Ster launches combination package for NPO Radio 1 and NPO Klassiek targeting A50+

Ster is launching a new combination package on NPO Radio 1 and NPO Klassiek as of 1 September 2026, targeting the A50+ demographic (aged 50 and over, social class A).

The package, Ster Time Plus A50+, gives advertisers the opportunity to reach this target group across both radio stations. The base annual rate is €70 per GRP. Depending on the deployment, the package can deliver considerable reach within the target group.

According to the NMO Doelgroepmonitor 2026, the A50+ demographic comprises approximately 1.4 million people in the Netherlands. The package can be purchased via the Ster Client Portal. The terms and conditions are in accordance with the purchasing conditions of Ster Time in Aanbod 2026.

Further information on the offering, rates and advertising options is available in the Retriever media database.