Retriever media news

As an extension of the Retriever mediadatabase, we publish the most important media news here. We write about new launches and major changes in the media landscape, always providing the information you need to build successful media campaigns. Follow the Retriever media news and you will be able to capitalise on the latest developments immediately.

Regio Media Groep, HCnieuws Noord and Zuid, Weekblad voor Ouder-Amstel, and Amstelveens Nieuwsblad

Regio Media Groep expands its reach in Haarlemmermeer and the surrounding area

As of October 1, 2024, Regio Media Groep has acquired the titles HCnieuws Noord and Zuid, Weekblad voor Ouder-Amstel, and Amstelveens Nieuwsblad from BDU. These titles now fall under publisher Spaarne Pers, which is also part of Regio Media Groep. The area now connected through the acquisition stretches from Heemstede to Aalsmeer and includes places such as Hoofddorp, Nieuw-Vennep, Amstelveen, and Ouderkerk aan de Amstel. This creates a continuous news region covering the municipalities of Haarlemmermeer, Amstelveen, and Ouder-Amstel, with a focus on local news and door-to-door distribution.

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Ster (Stichting Ether Reclame)

Ster expands options for online advertising: commercial parties can now also purchase banners

As of October 1, 2024, in addition to public interest organizations, commercial parties can also purchase display ads through Ster (Stichting Ether Reclame), the advertising sales organization for public broadcasters. This provides access to the digital channels of the public broadcaster, reaching 6.5 million Dutch viewers weekly. Ster displays one banner per page on the websites and apps of public broadcasters. Interactive banners with moving images are also possible. Public interest organizations (those with a scientific, cultural, religious, philosophical, political, or charitable nature that hold a CBF certificate or ANBI status) can purchase both display and video ads. In addition to online options, there are also opportunities on radio and television.

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DPG Media introduceert nieuwe targeting mogelijkheden voor audio-advertenties

New Targeting Options for Audio at DPG Media

DPG Media introduces new targeting options for audio ads. Advertisers can now choose based on position, age, and gender. The available age categories are 18-34 years, 35-54 years, and 55 years and older. These age categories can easily be combined with other targeting options within PG or PMP purchases. Think about targeting specific channels. Additionally, an index on the floor price is being used to apply these targeting options. You can find all the options and rates in Retriever.

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Nieuwe NMO oplagecijfers in Retriever

New NMO circulation figures in Retriever

The new NMO circulation figures for the period 2023 Q3 through 2024 Q2 have been published in Retriever. The publication of NPMM 2024-II is scheduled for October 3rd. These will also be included in the Retriever media database.

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Lust for Life

Lust For Life Magazine acquired by Virtùmedia

As of September 1, 2024, Publisher Virtùmedia has acquired the music magazine Lust for Life from the Music Maker Media Group. Lust for Life is the go-to magazine for fans of iconic rock legends and emerging artists in the rock genre. Known for its in-depth interviews, extensive background stories, film reviews, and the most comprehensive review section in the Benelux, the magazine is published 10 times a year. It also offers promotional and activation opportunities via social media and a newsletter with over 7,000 subscribers. This strategic move strengthens Virtùmedia's position in the music magazine market.

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PXR Media NextDay Hearst Netherlands

PXR Media takes over the publication of four sports and lifestyle magazines from Hearst Netherlands

Starting from October 1, 2024, PXR Media B.V. will take over the publication of four sports and lifestyle magazines under license from Hearst Netherlands: Men’s Health, Women’s Health, Bicycling, and Runner’s World. These titles include magazines, websites, social media, newsletters, and events. The four titles fit well within PXR's existing portfolio of sports, lifestyle, technology, and automotive. Advertising sales for these platforms will be handled by NextDay, PXR's sales house. The transition of publishing activities will be phased, with PXR taking responsibility for print publications from October, followed by online activities.

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PADEL2025

FC Klap launches magazine PADEL2025

FC Klap launched the magazine PADEL2025 on September 12, 2024. The magazine targets the rapidly growing group of padel enthusiasts in the Netherlands, offering a mix of inspiration and information. Articles range from the latest equipment and accessories to trends and developments in the sport. PADEL2025 features contributions from experts, well-known enthusiasts, and padel fans, covering gear, balls, and footwear. The magazine is published quarterly and available at 4,000 distribution points, including sports stores and padel courts.

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OuderenWijzer

ANBO-PCOB launches new magazine 'OuderenWijzer'

As of January 1, 2024, ANBO and PCOB have merged into ANBO-PCOB. From September 3, 2024, all members will receive the renewed magazine titled OuderenWijzer. The magazine offers a diverse range of topics, including a dossier on purchasing power for seniors, travel stories, tips for home and on the go, puzzles, and personal stories that members can relate to. In the section "The Big Question," experts share their views on life’s major questions. In this edition, the question is: "Are humans naturally good?" Additionally, the magazine provides practical information, advice, and tips that are relevant to seniors. OuderenWijzer is published 8 times a year with a print run of 120,000 copies and reaches more than 250,000 readers. The advertising sales are handled by Dock35 Media B.V.

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BNR Business Beats

BNR launches new music radio station: BNR Business Beats

Since September 6, 2024, there is a new radio station: BNR Business Beats. This station, part of the FD Mediagroep, operates under the motto Your Business, Our Beats and plays pop, soul, and funk 24/7. According to editor-in-chief Marc Adriani, it is intended for listeners who enjoy listening to music while working. It complements the existing BNR Nieuwsradio, which continues to focus on news and analysis. BNR Business Beats is digitally available via BNR.nl, TuneIn, and smart speakers.

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JCDecaux voegt Utrecht toe aan digitaal netwerk

JCDecaux adds Utrecht to digital network

On September 2, JCDecaux began operating 51 digital outdoor advertising displays in Utrecht, in collaboration with concession holder RBL Outdoor. This expansion extends the network to the five largest cities in the Netherlands. The displays are strategically located in central areas, such as the city center and along busy traffic routes, reaching a broad audience in the city. This expansion provides the opportunity to reach diverse target groups with both local and national campaigns. The digital displays can also showcase dynamic content through programmatic buying and HTML integration.

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Zo simpel is het niet

NRC launches economics podcast "It's Not That Simple"

Starting Thursday, September 12, 2024, NRC launches the weekly podcast "It's Not That Simple," in which editors Marike Stellinga and Maarten Schinkel discuss the complex impact of economics on society. They cover topics such as national debt, the housing market, and mass tourism, explaining ambiguous economic data clearly for both economists and the general public. The podcast offers advertising opportunities through pre-rolls. It is available every Thursday on various podcast apps.

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Wijn en Wijngaard

AgriMedia will take over 'Wijn en Wijngaard' from Uitgeverij CCM as of October 1st.

As of October 1st, AgriMedia will take over the publication 'Wijn en Wijngaard' from Uitgeverij CCM (J.E.D. Odekerken Holding). This title focuses on professional and hobby winegrowers in the Netherlands and Flanders, providing them with valuable knowledge and information on vineyard management, cultivation, vinification, and cellar management. The winegrowing sector in the Low Countries is rapidly growing and becoming increasingly professional. The acquisition includes all media channels, such as the quarterly magazine, the website, social media, and the digital newsletter.

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Uitgeverij BabyWereld

BabyWereld B.V. was acquired and will continue under the name Uitgeverij BabyWereld

On July 8, 2024, BabyWereld B.V. was acquired and will henceforth operate under the name Uitgeverij BabyWereld. The BabyWereld brand will continue to provide professionals in the baby and children's industry in the Benelux with relevant information. The BabyWereld magazine offers industry insights on new products, trends, and trade shows. The BabyWereld newsletter keeps subscribers updated on recent developments in the sector, with updates for retailers and manufacturers. On BabyWereld.nl, industry content and consumer information are combined, featuring news, trends, practical articles, and a BabyWiki for clarifying industry terms. Additionally, the Baby & Toddler Box is sent to micro-influencers four times a year, containing selected products that are promoted through posts and reels.

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Disney+

Ad Alliance and Disney+ Expand Partnership

Ad Alliance and The Walt Disney Company Benelux are expanding their partnership into the domain of Streaming Advertising Video on Demand (SAVOD). Starting from October 17, Ad Alliance will handle ad sales for the new 'Disney+ Standard with ads' subscription on Disney+ in the Netherlands. This expansion marks a new phase in their collaboration, which already includes both online and linear platforms.

This means that advertisers can purchase ad space through Ad Alliance within Disney+'s revamped subscription model that includes ads. This is a strategic move to generate more revenue from the streaming platform while offering advertisers the opportunity to showcase their brand to a broad audience in the Netherlands.

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global

Global acquires all digital advertising billboards from Hillenaar

Starting September 1, 2024, Global will expand its Digital Out-of-Home network with the acquisition of 66 digital screens from Hillenaar along the Dutch highways. With this move, Global adds digital highway billboards to its existing network of bus shelters and digital screens at gas stations, train stations, shopping centers, shopping streets, and supermarkets. The highway billboards offer nationwide coverage, including a presence in the four largest cities: Amsterdam, Rotterdam, The Hague, and Utrecht. According to Eric Kip, managing director of Global, this expansion enables advertisers to effectively reach consumers throughout their entire journey. Peter Heemskerk, CEO of Hillenaar Outdoor, views the acquisition as a strategic step in the best interest of their advertisers, helping them to focus on managing their assets.

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Autoblog.nl

Acquisition of Autoblog.nl by PXR

On August 20, 2024, Autoblog.nl, a part of Azerion, was acquired by PXR. With a reach of 2.2 million unique visitors per month, Autoblog.nl is a prominent player in the automotive world. Under the wing of PXR, Autoblog.nl will continue to develop as a media brand while maintaining its own identity and editorial independence. For PXR, this acquisition offers the opportunity to expand its portfolio into the automotive sector and to work together with the Autoblog.nl team on further growth and innovation. The current Autoblog.nl team will remain onboard and will receive support from PXR in the areas of technology, sales, and marketing.

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Talpa Network

Talpa Network changes the name of its saleshouse to Talpa Media

As of August 1, 2024, Talpa Network's saleshouse, formerly known as Talpa Media Solutions, has continued under the name Talpa Media. This rebranding is part of a renewed marketing strategy aimed at strengthening Talpa Network's B2B brand. OMS (One Media Sales) will continue to handle the radio sales activities.

Talpa Network includes radio brands such as Radio 538, Radio 10, Sky Radio, and Veronica, as well as television programs like Expeditie Robinson, Miljoenenjacht, and The Voice. Together, these brands and programs form a broad and diverse media platform, allowing Talpa Network to reach a large audience daily.

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Nieuwsbode De Kop

De Nieuwsbode will continue as Nieuwsbode De Kop following the acquisition by Brugmedia.

Effective June 1, 2024, Brugmedia has acquired De Nieuwsbode from Brederwiede and the Zwartsluizer Reclameblad from Zwartsluis, previously owned by Drukkerij Kuiper B.V. De Nieuwsbode has been merged with De Kop, Brugmedia’s local newspaper, and will continue under the name Nieuwsbode De Kop. The Zwartsluizer Reclameblad has been integrated into De Stadskoerier. From now on, Nieuwsbode De Kop will also be distributed in Kraggenburg, Marknesse, and Luttelgeest, and, like De Stadskoerier, it will be available online.

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HEMA network

Global Media & Entertainment Expands Digital Out-of-Home Portfolio with HEMA

Starting August 1, 2024, Global Media & Entertainment will expand its Digital Out-of-Home portfolio with the HEMA network, consisting of over 300 digital screens. This brings Global's Retail Media network to a total of 1,700 screens.

These screens enable advertisers to reach consumers on the high street when they are in a 'shopping state of mind.' The network covers (Digital) Out-of-Home screens in shopping centers, high streets, supermarkets, and now also HEMA stores, ensuring comprehensive coverage of the customer journey outside the home in all Dutch municipalities.

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Ariadne at Home

New format for Ariadne at Home

Ariadne at Home by DPG Media will adopt a new format starting from issue 9, which will be published on August 15th. The new format will match that of Libelle, with a full-page size of 210x270 mm.

Ariadne Brocante will cease to exist as a separate title after issue 6, which will be released on August 8th. The content of Ariadne Brocante will henceforth be integrated into Ariadne at Home.

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vtwonen Landelijk

Wonen Landelijke Stijl will become vtwonen Landelijk

Effective September 12, 2024, Wonen Landelijke Stijl, a publication of DPG Media, will be renamed to vtwonen Landelijk. This name change is the result of a collaboration between the editorial teams of Wonen Landelijke Stijl and vtwonen.

Fans of the country style can find inspiration in beautiful country homes, both domestic and international. The magazine features personal stories from residents and useful tips from stylists to help you revamp your own interior. New sections include shopping tips to bring the country style into your home. This style is highlighted in all its facets, from French antiques to contemporary country, with a touch of romance and a Scandinavian touch. Familiar faces from Wonen Landelijke Stijl are joined by the home experts from the vtwonen team.

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MMA Social Media Monitor

The MMA Social Media Monitor data for Q2 2024 have been published in Retriever

With summer approaching, many magazine brands in the fields of gardening, recreation, sports (football, cycling), and royalty are seeing an increase in followers. This is evident from the latest figures of the MMA Social Media Monitor, which is published quarterly.

Miljuschka remains the largest magazine brand on social media across all channels, followed by vtwonen, LINDA., Playboy, and Voetbal International. These magazine brands all have more than a million followers.

The latest data from the MMA Social Media Monitor for the second quarter of 2024 have been published in Retriever.

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Clear Channel Nederland

From August 1, 2024, Clear Channel will operate the analog outdoor advertising for RET in Rotterdam and surrounding areas.

From August 1, 2024, Clear Channel Netherlands will operate the analog outdoor advertising for RET in Rotterdam and surrounding areas. This includes over 2,800 advertising spaces in bus shelters and metro panels, mainly in Rotterdam and surrounding municipalities such as Vlaardingen and Barendrecht. The 'station domination' at Beurs metro station is also part of this concession. The contract runs for five years with an option for a one-time extension of one year.


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CS Digital Media

CS Digital Media (CSDM) wins advertising concession for digital metro network in Rotterdam

As of August 1, 2024, RET Services has awarded the advertising concession for the digital metro network in Rotterdam to CS Digital Media (CSDM) for a period of six years. With its modern architecture, creative artists and designers, a large business district, and an active nightlife, Rotterdam is a vibrant city. Through the 285 screens at 64 different metro stations in the largest port city in Europe, CSDM reaches the 13+ target group: from shoppers to students, and from business people to tourists. CSDM has now started the rollout. This will result in 236 screens going live this year. The remaining screens will go live next year.

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De Heemsteder en De Bloemendaler

Bloemendaals and Heemsteeds Nieuwsblad integrated into De Heemsteder and De Bloemendaler

On July 18, 2024, the titles Bloemendaals Nieuwsblad and Heemsteeds Nieuwsblad from Buijze Pers B.V. will be acquired by De Heemsteder Uitgevers B.V., a part of Regio Media Groep. These titles will be integrated into the publications De Heemsteder and De Bloemendaler. The distribution area of the newspapers will remain unchanged, ensuring that readers can still rely on their trusted news coverage in their region.


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Mobility Energy

Pompshop and TankPro.nl Merge as Mobility Energy

Since June 21, 2024, the trade magazine Pompshop and news site TankPro.nl have merged under the name Mobility Energy. The Tankstation Vakbeurs is now called Mobility Energy Expo. Mobility Energy magazine is published six times a year, offering news, interviews, and reports on the gas station and car wash industry. Readers can find the latest news five days a week at mobilityenergy.com/nl, and the Mobility Energy email newsletter is published twice a week. Mobility Energy is the leading platform for professionals in the fuel, charging, washing, and retail sectors in the Netherlands and Belgium. Thousands of decision-makers and influencers read about the latest developments in the industry weekly.

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WILD FM and GLXY.RADIO

WILD FM and GLXY.RADIO Expand Reach via DAB+ and FM

WILD FM, the regional dance station, can now be received in all major cities via DAB+. Thanks to a new partnership with GLXY.RADIO, WILD FM's FM frequencies in North Holland and Flevoland were transferred to GLXY Radio, a station focusing on hip-hop, rap, R&B, and Afro music, as of Monday, June 3.

Bart Meuleman of GLXY.RADIO sees opportunities: "The partnership with WILD FM offers new possibilities in Amsterdam, a city where GLXY.RADIO fits well."

Wild FM owner Bas Emons is responding to the shift to online and DAB+: "Expanding our coverage area is a priority."

The collaboration is seen as a win-win situation: WILD FM gains a larger broadcast area via DAB+ and GLXY.RADIO gets FM support.

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ICTMagazine.nl

Dolphin Publications acquires ICTMagazine.nl

Dolphin Publications, the publisher of Techzine.nl and Techzine.eu, has acquired ICTMagazine.nl from DNU Media as of the end of June 2024. This strategic acquisition expands Dolphin Publications' portfolio, enabling it to better meet the needs of the IT knowledge and insights market. ICTMagazine.nl focuses on the business side of IT, while Techzine continues to offer in-depth technological content. ICTMagazine.nl will continue entirely online and will also be available in Belgium. With this expansion, Dolphin Publications can now reach a broader audience within organizations that deal with IT.

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Tweakers

Tweakers becomes part of DPG Media's run-of-network

Starting July 2, 2024, Tweakers will become part of DPG Media's regular advertising platform. Tweakers is a technology website that offers news, reviews, and price comparisons for electronics. The site has an active community that participates in discussions and contributes to the content. As Tweakers now becomes part of DPG Media's run-of-network, measuring and reporting on advertisements will once again be possible. Advertisers can purchase their campaigns and ads on Tweakers through Direct, AdOptimize, Programmatic, and the self-service platform Ad Manager.

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Videoland: Branded Strip en Eye Catcher

New Advertising Opportunities on Videoland: Branded Strip and Eye Catcher

Ad Alliance has recently added new advertising options to its SAVOD (Subscription Advertising Video On Demand) offering at Videoland: the Branded Strip and the Eye Catcher. The Branded Strip allows advertisers to claim and customize an ad strip on the homepage of the Videoland platform. Examples include Albert Heijn's campaigns around Easter and Nivea in collaboration with 'Echte Gooische Moeders'.

The Eye Catcher, an extension of the previously introduced Pause Ad, enables advertisers to promote products featured in the program. When a viewer presses the pause button, a small catalog of products from the episode appears. A QR code leads the viewer to the advertiser’s website for more information about these products. A recent example is the collaboration with Eijerkamp in the program 'Kopen Zonder Kijken'.

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Saar

Advertising sales for Saar return to Value Zipper

Since May 2024, advertising sales for Saar have been fully managed by Value Zipper. Saar, published by Snippet Media, offers a wide range of articles and sections on travel, culinary, health, appearance, family, caregiving, culture, teenagers, and sex. Saar Magazine is published seven times a year with a circulation of 27,000 copies. The platform attracts 600,000 unique visitors monthly and has a significant social media presence with 64,000 Facebook fans and 15,000 Instagram followers under @saarmagazine. Additionally, Saar's newsletter has 32,500 subscribers.

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Tina

Publisher De Jonge Lezer Acquires Tina from DPG Media

Publisher De Jonge Lezer B.V. has acquired Tina magazine from DPG Media as of June. Tina guides readers through their journey from girlhood to adolescence with inspiration, humor, and support. The magazine reaches 374,000 Dutch readers per month, has nearly 400,000 social media followers, and attracts 30,000 festival visitors. Along with titles like Penny, Meiden, and Stoer, De Jonge Lezer aims to encourage more children to read through Tina.

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BSL Media & Learning

Bohn Stafleu van Loghum Changes Name to BSL Media & Learning

Bohn Stafleu van Loghum is changing its name to BSL Media & Learning. This name change reflects the company's current focus on supporting healthcare professionals throughout their entire careers, from study to retirement, and promoting both individual and collective development within the healthcare sector.

The new name also comes with a new logo. BSL Media & Learning remains committed to providing reliable professional information, organizing relevant events, and developing practical learning solutions.

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NSMBL

Starting July 1, 2024, Mediahuis Nederland will integrate the website Beautify into NSMBL

Starting July 1, 2024, Mediahuis Nederland will integrate the website Beautify into the lifestyle website NSMBL. Since 2014, Beautify has provided daily tips on personal care and personal growth. This merger will expand NSMBL's offerings, allowing readers to find all the necessary information in one place. NSMBL covers topics such as fashion, love, food, emotion, and art, and offers a glimpse into the fashion industry.

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Transport & Logistiek en Routiers

Transport Vakmedia acquired by ProMedia Group

On June 1, 2024, ProMedia Group, the business-to-business publisher specializing in transport, logistics, and mobility, acquired Transport Vakmedia. With this acquisition, they have gained the titles Transport & Logistiek and Routiers. Transport & Logistiek primarily targets management-level professionals, while Routiers focuses on the operational side, particularly drivers. Routiers is published 6 times a year with a circulation of 4,000 copies, and Transport & Logistiek is published 10 times a year with a circulation of 4,000 copies. Both titles include a magazine, website, and newsletter.

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SkyShowtime

Ad Alliance and Paramount Global expand collaboration for SkyShowtime ad sales in the Netherlands

Ad Alliance and Paramount Global will collaborate on ad sales for the SAVOD-tier (Subscription-based Video On Demand with ads) of SkyShowtime in the Netherlands. This collaboration, effective immediately, expands their existing partnership in the linear domain.

Advertisers will have access to content such as Oppenheimer, Yellowstone, South Park, and children's series like SpongeBob SquarePants and Paw Patrol. SkyShowtime is introducing an ad-supported subscription model and has chosen Ad Alliance exclusively in the Netherlands. Advertising options include prerolls and midrolls.

With SkyShowtime in the partner network, Ad Alliance now handles ad sales for the SAVOD-tier of Videoland, HBO Max, and SkyShowtime in the Netherlands. This network combines SAVOD, Connected TV, Online Video, and linear TV.

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Het Waterschap

Elma Media handles ad sales for Unie van Waterschappen

On behalf of KrisKras Communicatie, Elma Media will manage acquisitions for the communication tools of the Unie van Waterschappen. KrisKras Communicatie is developing a renewed strategy and a new design for the magazine. Starting June 1, 2024, Elma Media will handle ad sales for the magazine 'Het Waterschap' and the monthly digital newsletter of the Unie van Waterschappen. 'Het Waterschap' is published four times a year with a circulation of 3,700 copies and is aimed at water board chairmen, water board executives, secretary-directors, water board directors, other water board employees, provincial administrators and officials, municipal administrators and officials, and government-related institutions.

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Mobiliteit.nl

Mobiliteit.nl: The New Platform for the (Semi)Public Mobility Sector

As of April 1st, the media titles VerkeersNet.nl, OVPro.nl, and part of TaxiPro.nl have merged into a new platform: Mobiliteit.nl. ProMedia Publishers B.V. is the publisher and handles the advertising sales.

TaxiPro will continue to exist and will focus exclusively on the street taxi sector. The new platform Mobiliteit.nl targets professionals working in the (semi)public mobility sector. It will also feature a new quarterly magazine starting in September 2024, including the Mobility Year-End Special.

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In Business Network

Brabant Business Media has continued under the name 'In Business Network'

Brabant Business Media has continued under the name 'In Business Network' since May 1, 2024. The network supports entrepreneurs by providing them with information, knowledge, and inspiration, with a focus on highlighting successful innovations. The platform shares stories of entrepreneurs about their challenges and successes and organizes knowledge sessions to address specific questions from entrepreneurs. Additionally, the network connects businesses with government and educational institutions and provides various sectors with relevant information on entrepreneurial issues.

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Golazo Media

Arko Sports Media continues as Golazo Media

As of May 2024, Arko Sports Media will continue as Golazo Media, as part of Golazo Group's rebranding strategy. Golazo Media tells stories, shares knowledge, and inspires. As a publisher and communication agency, it supports companies and organizations in sports, exercise, and health. Golazo Media focuses on strategy, content creation, publication, and distribution to strengthen and engage target audiences. Known for titles such as BridgeNL, Wandel.nl Magazine, and SPORT Bestuur en Management, it offers professional and academic publications for professionals and students, and inspires consumers with magazines on various sports.

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BusinessWise

DPG launches media brand for the business community: BusinessWise

DPG Media launched the media brand BusinessWise on April 18th, focused on combining current business information with personal development. The brand concentrates on audio and video content.

In addition to De Ondernemer, which is part of DPG Media's business portfolio, the online platform offers daily current insights and practical advice through social media, podcasts, and videos. BusinessWise emphasizes that successful business operations begin with the development of both professional and personal skills of individuals.

DPG Media involves various professionals, including C-level executives and economists. Roelof Hemmen, Gerben van Driel, and Anne-Marie Fokkens are the faces of the brand. BusinessWise provides daily new, accessible audio and video content and organizes weekly events such as Studio BusinessWise and BusinessWise Experts, which focus on innovative ideas and processes.

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billboard A9 Beverwijk

Hillenaar Outdoor launches new digital billboard along A9 in Beverwijk

Starting May 1, 2024, Hillenaar Outdoor will offer a billboard at a new location along the A9 near Beverwijk. This new billboard allows advertisers to communicate their messages to a wide and varied audience. Located on the A9, a major traffic artery between Haarlem and Alkmaar, the billboard reaches over 330,000 passersby each week. It can be used for local campaigns or combined with other objects for nationwide reach.

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Social1nfluencers

Talpa Network expands its social influencer portfolio with 7 new talents

Social1nfluencers, part of Talpa Network, is collaborating with Supergaande, formed by Qucee and Nesim, and with 538 DJs Julia van Reyendam, Jordi Warners, and William Hunswijk. These collaborations coincide with the return of the Social1nfluencers label, which promotes interaction between brands and content creators. The network is expanding with new talents and an enlarged YouTube Multi-Channel Network, including channels such as that of Soufiane Touzani. Paul van den Heuvel, head of Social1nfluencers, discusses the focus on creativity and promoting success in digital content.

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Influencerregels.com

New certificate launched for more transparency in influencer marketing

To increase transparency, industry associations DDMA, bvA, and the Advertising Code Foundation are introducing a certificate and public register called 'Certified by Influencerregels.com'. Influencer marketing has developed rapidly, leading to stricter regulations, such as the obligation to disclose paid collaborations. The certificate demonstrates that they are well informed about the relevant laws and regulations.

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Viaplay TV

SBS9 to continue under the name Viaplay TV

Since April 5, 2024, SBS9 has continued under the name Viaplay TV, following a strategic content partnership between Talpa Network and Viaplay Group, the owner of the streaming service. This partnership allows Talpa Network to broadcast a portion of Viaplay's sports offerings. On Viaplay TV, viewers can watch Formula 1, darts from the Professional Darts Corporation, and football from the English Premier League and German Bundesliga. International series, movies, and local entertainment are also part of the lineup.

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MMA Social Media Monitor

The MMA Social Media Monitor data for Q1 2024 have been published in Retriever

The latest data from the MMA Social Media Monitor for the first quarter of 2024 have been published in Retriever. They show that magazine brands continue to increase their follower counts on Instagram, YouTube, and TikTok, while Facebook and X are experiencing a decline. This trend of growth in networks that focus on rich content, primarily video, and less on social interactions, is observed worldwide. According to the Reuters Institute for the Study of Journalism, this development fits within a larger trend often referred to as the 'big social media reset'. This shift challenges publishers to improve their capabilities in producing short social videos, an essential skill for increasing engagement and visibility.

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De Heraut

Heart of Lansingerland integrated into The Heraut

Effective April 1, 2024, the publishers of door-to-door newspapers Hart van Lansingerland and De Heraut have partnered, merging the titles under the name De Heraut. This merger promotes the development and strengthening of local news. The combined newspaper is now part of a larger title portfolio. Heraut Uitgeverij bv will henceforth be known as De Heraut Mediacentrum B.V.

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Kleuterzaken

Kleuterzaken: new magazine for preschool professionals

On April 3, 2024, 'Kleuterzaken' was launched, a new magazine aimed at educational professionals working with kindergarteners. The magazine offers a mix of theoretical insights and practical information intended for immediate application in the classroom. With a specific focus on the approximately 35,000 early childhood education professionals in the Netherlands, including kindergarten teachers and lower grade coordinators, 'Kleuterzaken' meets the demand for specialized knowledge within this field. The magazine will be published four times a year in 2024 and five times a year from 2025 onwards. It is published by Instondo B.V., which also handles the advertisement sales.

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LINDA.meiden

LINDA.meiden has been revamped

LINDA.meiden, targeting millennials and Gen Z, will focus more on online content, a new app, and starting from June 2024, a paid digital subscription. The magazine will henceforth be published 4 times a year instead of 6. The format will be larger and thicker than before starting from March 26.

The target audience of LINDA.meiden is spending more and more time online, and therefore the editorial team is aligning the content strategy with this development by expanding the brand's digital offering. Although the physical magazine still forms a core component, LINDA.meiden is now placing more emphasis on providing online content. The aim is to develop an online platform that attracts young people with a range of stories, videos, interviews, and podcasts that offer entertainment, reflection, or emotion, enriched with exclusive offers and access to special events.

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RTL Nieuws & Entertainment

RTL Integrates News & Entertainment into One Platform

As of April 2024, RTL Nederland will integrate RTL Nieuws into the RTL.nl domain and its associated app, following the earlier integration of RTL Boulevard starting from November 2023. DPG Media will continue to manage display sales on the updated platform within the DPG Publishing Partner Network, offering both programmatic and manual purchasing options for display advertisements, divided into Entertainment and News sections. The new RTL Nieuws & Entertainment app consolidates all RTL components into a single interface. Despite the integration, the editorial teams of RTL Nieuws and RTL Boulevard will remain independent to provide news and entertainment.

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L1 Reclame

L1 Advertising is renewing: 1Limburg becomes L1 News

As of March 4, 2024, L1 Advertising has introduced a new logo, and the platform 1Limburg has transitioned to L1 News. The website 1nieuws.nl will serve as the central news source for L1, where one can find the latest updates from the province of Limburg on current events, sports, culture, traffic, and weather. L1 News has 26 million page views monthly and plays a central role in the news provision of the province.

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RetailMedia.One

Talpa Network and RetailMedia.One: 5,000 screens in large stores

Talpa Network, in close collaboration with RetailMedia.One, launched a network several months ago, consisting of approximately 5,000 digital screens in leading retail stores in the Netherlands such as AH, COOP, Jumbo, Plus, Mediamarkt, Hema, Spar, and Bruna. This initiative enables both endemic and non-endemic advertisers to effectively reach their target audiences within the retail context. It also facilitates the integration of brand messages across various media channels, from TV and radio to digital and print media. These advertising opportunities are now included in the Retriever Media Database.

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Quest

20 years of Quest: Innovation in print and expansion online

Quest is celebrating its 20th anniversary with innovations in both print and digital content. The magazine will get a fresh design and continue to be published 13 times a year. Online, Quest will offer more new content, including daily updates on science and access to an extensive archive. These innovations are aimed at enriching the reading experience and adding value for subscribers. With the ambition of making the Netherlands smarter in a fun way, Quest aims to play a connecting role between science and the Dutch public.

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DW+ Therapeut

Olthof/MMP BV launches trade magazine for health professionals: DW+ Therapist

Olthof/MMP BV launched the new trade magazine "DW+ Therapist Magazine" on February 16. This magazine targets independent druggists, therapists, orthomolecular practitioners and nutritionists. Published six times a year, the magazine offers industry news, shares experiences and allows specialists to speak. DW+ Therapist Magazine primarily reaches around 4,000 independent therapists, whether or not they are affiliated with a therapist center. In addition, in cooperation with the DW Newspaper, the magazine is also distributed to around 450 independent druggists.

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The Fish Specialist

VNV chooses Elma Media as media partner

Early this year, the Association of Dutch Fish Specialists (VNV) selected Elma Media as its media partner. The VNV informs its members through its website, digital newsletters published biweekly, and social media. The quarterly magazine 'De Visspecialist', previously published twice a year, is now published four times a year in a circulation of 1,700 copies. The next edition will be published March 29, and ad sales will be handled by Elma Media.

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NOUVEAU

Pijper Media acquires NOUVEAU from DPG Media

Pijper Media is acquiring NOUVEAU from DPG Media as of March 1, 2024. This acquisition strengthens Pijper Media's glossy portfolio, which includes titles such as Elegance and Grazia. For DPG Media, the sale aligns with their strategy to accelerate digital growth within the women's segment, with an emphasis on leading brands such as Libelle, Margriet, and Flair, focused on making social impact.

NOUVEAU targets stylish 45+ women and is published 12x a year and has a circulation of over 28,000 copies. In addition, NOUVEAU has an online platform and inspiring social media channels, with a daily online reach of 70,000 women, who are informed about the latest trends in fashion, beauty, art, health, lifestyle, royalty and travel. The new editor-in-chief will be Sandra ten Brink.

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Vrij Nederland

Vrij Nederland continues independently

From April 1, 2024, Vrij Nederland will continue independently, led by Sander Heijne. Vrij Nederland will be owned by a new BV. The magazine will cooperate with Pakhuis de Zwijger in Amsterdam for independent journalism. The paper magazine will remain and there will be more online content, such as articles, podcasts and videos. In recent times, Pakhuis de Zwijger has invested heavily in opportunities to create online programs. With the privatization of Vrij Nederland, WPG Uitgevers can fully concentrate on publishing books and audiobooks.

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Digital advertising mast Roosendaal A17

New advertising mast by Hillenaar Outdoor along A17 Roosendaal

From 1 March 2024, Hillenaar Outdoor will add a new digital advertising mast to its portfolio along the A17 near Roosendaal. This mast offers advertisers the opportunity to effectively communicate their message to a wide audience, given its location along this busy motorway. In addition, the mast is located near Designer Outlet Roosendaal, offering advertisers the opportunity to be visible among shoppers. Advertisers reach about 213,000 passers-by every week with 800x480-pixel digital screens.

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Enter Media

Enter Media has made name changes to some titles

Enter Media has changed the names of several titles in its portfolio.The edition of BussumsNieuws, including NaarderNieuws and MuiderNieuws, will be called 'GooiseMerenNieuws' as of Jan. 24, 2024.De Gooi en Eembode has adopted the title 'HilversumsNieuws' as of February 1, 2024.The Nieuwsblad voor Huizen will be called 'HuizerNieuws' as of December 21, 2023, and Laarder Courant de Bel will be called BELNieuws as of January 1, 2024. All titles also have associated websites.

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De Hippe Vegetariër

De Hippe Vegetariër sluit partnerschap met Shopsuite BV

De Hippe Vegetariër, a Food & Lifestyle blog vegetarians, flexitarians and foodies, is joining forces with Shopsuite BV from February 2024. The platform, an initiative of vegetarian authority Isabel Boerdam, has the mission to surprise more people with the taste of vegetarian cuisine. Isabel and her team remain the creative brains behind the content, while Shopsuite BV provides technological support and is responsible for branded content and advertising sales. Together, they aim to take the platform to the next level, with the goal of creating a future where more plant-based, and therefore more sustainable, food is increasingly popular.

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Retriever Training Q4

Meet the professionals…

Image of Nadine Suntjens
Nadine Suntjens
Senior Copywriter at TEAM LEWIS
In three words: Creative. Humble. Self-deprecating.
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In Espresso Martini. Without caffeine.

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