Following the recent acquisition of Gids.tv by Talpa's Kompas Publishing, it is now owned by Bindinc. Gids.tv offers TV guides, movie reviews and entertainment news. Combining Gids.tv's information with that of its existing platforms TVgids.nl and Binge.nl offers valuable insights into the preferences of Dutch viewers. These viewers are looking for something interesting to watch on television or streaming services.

Roularta Media Nederland BV has acquired the titles Happinez, Yoga by Happinez and Psychologie Magazine from WPG Media with effect from 3 November 2023. The title Happinez, a lifestyle magazine focusing on personal growth, spirituality and conscious living. Yoga by Happinez, for lovers of yoga and a healthy lifestyle. Psychology Magazine makes scientific insights from psychology accessible, understandable and practically applicable to everyone in everyday life.

Roularta Media Nederland has acquired 'Helden Magazine' from Helden Magazine B.V. with effect from 11 October 2023, strengthening Roularta's position in the Dutch market, particularly in the sports segment. Helden brings stories about sports performance, fun, gold and the other side of the medal. About the struggle behind the achievement and behind the failure. Stories that inspire, admire, amaze and offer new perspective. Heroes' print reach is 103,000 per edition and has a monthly digital reach of 1.8 million impressions from its website and socials. The podcast involves 5,000 listeners per episode.

From January 2024, the issues of Agrio Publishing's sector titles Akkerwijzer, Melkvee, Pig Business and Pluimveeweb will appear in the new A4+ format. This offers advertisers the advantage that advertisements do not have to be adjusted when placed in other titles. More information on advertising opportunities and costs, among other things, can be found in Retriever.

From 1 January 2024, Elma Media will handle ad sales for Metaal + Techniek. Koninklijke Metaalunie's trade magazine targets entrepreneurs in the SME manufacturing industry. It offers in-depth articles, analyses and relevant information on the latest developments, trends and technologies in the sector. Metaal + Techniek is published 9 times a year in a circulation of 12,000 registered copies.

From 15 October, Bureau van Vliet is handling advertising sales for Fabulous Mama. This magazine, mainly read by women (98% of the readership), targets young, well-educated, working women. These readers are distinguished by their above-average income and often have a lifestyle and living situation in line with this. Fabulous Mama is published 6 times a year. All ads in the print edition of Fabulous Mama also appear in the digital edition. In addition to advertising in print, Fabulous mama offers several online advertising opportunities.

as of November 1, Bureau Van Vliet B.V. handles the advertising sales of the title 'Groei & Bloei' of the publisher Koninklijke Maatschappij voor Tuinbouw en Plantkunde/Groei & Bloei. This title consists of a magazine, published 10 times a year, a website, newsletter and social media channels. 'Groei & Bloei' targets garden lovers of all levels, from beginner to expert. The core of the target group is formed by affluent, experienced garden owners aged fifty to sixty, who have a spacious garden and who spend their free time enriching their garden knowledge and inspiration. More information, including advertising opportunities and costs, can be found in Retriever.

SGNM will launch the trade magazine 'TwentyThirty' on 13 November next. The magazine focuses on the three biggest construction and installation themes of the housing association sector for the coming years: the construction task (new construction), sustainability of the existing housing stock and innovations in maintenance. TwentyThirty is distributed by name and in controlled circulation to property managers, asset and management managers, maintenance managers, engineering managers, sustainability portfolio holders and residents' portfolio holders. The frequency is 4 times a year in a circulation of 2,500 copies.

As of October 26, Publisher West Media continues under the name Rodi West Media. A new logo has also been introduced. As a result of this change, the door-to-door newspapers will now be referred to as 'Nieuwsblad' followed by the name of the relevant region. For example Nieuwsblad Westland (v/h Het Hele Westland), Nieuwsblad Midden-Delfland (v/h De Schakel Midden-Delfland) and Nieuwsblad Den Haag edition Centrum-Laak (v/h De Posthoorn edition Centrum Laak). All changes can be found in Retriever.

Since 10 October 2023, Rijnmond's advertising department has continued under the name Rijnmond Reclame. This is supported by the launch of a new business website: rijnmondreclame.nl. Under Rijnmond Advertising falls Radio Rijnmond with 222,000 listeners per week, rijnmond.nl with 9,700,000 web and app visits per month and TV Rijnmond with 470,000 viewers per week.

As of January 1, 2024, Ster (Stichting Ether Reclame) will sell the advertising space on 13 regional TV and radio stations for national advertisers. Ster is thus taking over the sales activities of Omroep Reclame Nederland (ORN). The 13 regional TV and radio stations involved are: NH Media, RTV Noord, Omrop Fryslân, RTV Drenthe, RTV Oost, Omroep Gelderland, RTV Utrecht, Omroep Flevoland, RTV Rijnmond, Omroep West, Omroep Zeeland, Omroep Brabant and L1mburg. Local TV station AT5 will also be added to the portfolio.

Ocean Outdoor has launched a new network focused on the Netherlands' prominent commuter cities called City Entrance. With 58 digital and traditional screens around cities such as Amsterdam, Rotterdam, The Hague, Utrecht and Eindhoven, this network offers brands the opportunity to increase their visibility. These screens are strategically placed at key city gates and arterial roads.

Bol.com will continue as 'bol' from 9 October 2023. Besides this change in brand name, the style has also been adjusted. This adjustment manifests itself in a refined approach to typography, photography and a modified colour palette. Despite this, sphere's signature blue remains prominent. Customers will notice the updated house style in the app, on the website, within campaigns, on the gift card and packaging, among others.

From January 1, 2024, Eisma Businessmedia will take over the SignPro Benelux title from Publimore Media. Sign+ Magazine and SignPro Benelux will continue under the name Sign Benelux. This acquisition brings together the knowledge of both titles from the sign industry with the aim of being a leading platform in the Netherlands and Belgium for visual communication and entrepreneurship. Advertising sales of the trade magazine and online opportunities will be provided by Eisma Businessmedia.

The monthly glossy Kek Mama is changing its frequency to four times a year as of January 1, 2024. Every quarter an extra thick special will be published, containing stories and columns as readers are used to from the brand. These four copies are available both in single sales and by subscription. Advertising sales are handled by FamilyBlend. Kek Mama and its parent companies FamilyBlend and Kompas Publishing hereby make the strategic and sustainable choice to focus more on the growing online platform KekMama.nl.

As of September 1, ZVA Mediacentrum is the publisher of the door-to-door newspaper Zeeuwsch Vlaams Advertentieblad. The newspaper has a circulation of 51,700 copies and is distributed in Zeeuws-Vlaanderen. Its target audience is varied and broad, but one thing unites them: an interest in local news.

GPmedia BV launched Sept. 1 the title Fietszaken, a trade magazine and online platform aimed at the bicycle industry. The magazine is published six times a year and covers various topics such as (electric) bikes, technology, equipment, and market developments. Fietszaken has a total circulation of 5,032 copies per issue, with paid subscriptions and free distribution to key decision makers in the bicycle industry in the Netherlands and Flanders. In addition, Fietszaken offers daily news items, a digital newsletter and online promotional opportunities.

Publisher Em. de Jong has taken over the door-to-door newspaper Groot Eindhoven from Uitgeverij van der Heijden. Starting Saturday, October 7, 2023, the newspaper will appear in magazine format. The newspaper will be delivered door-to-door in the municipality of Eindhoven, with the exception of addresses with a nee-nee sticker. The information pages of the Municipality of Eindhoven will continue to be read in Groot Eindhoven. Supplemented with sections and columns, Publisher Em. de Jong wants to use the newspaper to build a close relationship with the reading public and (local) advertisers. Advertising opportunities and costs can be found in Retriever.

Bureau Van Vliet is now handling advertising sales for Perry Rhodan Magazine. The magazine from publisher Oseberg Publishing is intended for readers who are passionate about science fiction, space travel and adventure. These readers enjoy reading exciting stories about futuristic worlds, alien cultures and advanced technologies. They are interested in topics such as humanity's future in space, political intrigue between alien races and the ethical dilemmas of advanced science. The magazine is published 24 times a year with a circulation of 2,250.

Last July, Arko Sports Media launched the Sports Infrastructure platform, which serves as the starting point for everyone involved in the realization, operation and renovation of safe and sustainable sports facilities. This platform is part of the trade magazine Sportaccom and publishes a "special" every September in an increased circulation of 2,500 copies. The Sport Infrastructure initiative was set up in cooperation with NOC*NSF.

DPG Media's Kidsweek is published in tabloid format as of September 7. This larger format offers more space for news, stories, jokes, puzzles and comics. The newspaper, for children aged 7-12, includes special Samsam stories 10 times a year on topics such as democracy and sustainability. Kidsweek's website has also been revamped with new content such as film reviews and quizzes. The accompanying teaching method has also been updated with lessons on reading comprehension, world orientation and citizenship.

Bureau Van Vliet will handle advertising sales for the title "HEEL de HUID" of Foundation Management Magazines for Dermatology as of September 20, 2023. HEEL de HUID is a public magazine about dermatology and skin care, aimed at both the general public and medical professionals. Located in waiting rooms of dermatologists, general practitioners and beauty salons, the magazine informs readers of all ages and backgrounds about skin health. The magazine is published 4 times a year with a circulation of 20,000.

Kompas Publishing en Sky Is The Limit Investments hebben 1 september 2023 de online planningstools Datumprikker.nl en Cally.com overgenomen. Datumprikker.nl stelt haar gebruikers in staat om eenvoudig afspraken en evenementen te plannen met vrienden, collega's en familieleden. Cally.com, de internationale versie van Datumprikker.nl. De advertentieverkoop wordt verzorgd door Azerion Media Solutions.

Ledscherm Media has recently expanded its network. In Hapert there is a new watchtower with a 25 m² LED screen on 3 sides. The weekly reach is ±312,000 passers-by. Ledscherm Media has also taken over existing LED screens in Waalwijk and Roermond. These screens are immediately available to advertisers. This expands the company's range and offers new opportunities for advertising in these regions.

An online column in the look & feel of LINDA. or LINDA.meiden that ties in with the other editorial content and needs of the target group. For example, a thematic section with a minimum series of three 'episodes' written in consultation with the editors. A clickout can be used to link to the advertiser's site. The section is used for a campaign period, but will in principle remain findable on LINDA.nl for one year. The sponsored section consists of 3 sponsored editorial articles, 3 Instagram stories, 3 placements in the newsletter and 3 times a Facebook post. Within the Retriever.nl database you will find a complete overview of all possibilities.

Spoor & Partners Uitgeefdiensten has acquired Vakblad Kraamzorg from Reclamij on 1 July 2023. This title, aimed at professionals and stakeholders in the Dutch maternity care sector, offers, in addition to the magazine, a newsletter, a maternity care diary and organises an event called Het Kraamzorgcafé. Its primary aim is to promote the quality of care for newborn babies and mothers by disseminating relevant information and news. Advertising sales are handled by Bureau van Vliet.

Mediahuis Netherlands has strengthened tech website WANT by integrating the One More Thing platform as of September 1, 2023. This expansion will allow WANT to supplement its coverage with detailed information on Apple products. The merger with One More Thing will make WANT's offering broader and more versatile, with news and articles in the areas of technology, science and pop culture.

On September 1, 2023, VIA Netherlands and MWG will merge and jointly continue under the name VIA. MWG, founded in 1971, focuses on knowledge sharing and networking opportunities in commercial communications. VIA Netherlands, created in 2021 by the merger of VEA and IAB Netherlands, is a broader-based industry association with research, events and international connections. Both organizations are merging because they share common goals, ambitions and members. Members will benefit from an expanded network and more events.

JeZ Media Services heeft 2 juni jl. het online interactieve magazine Resellers DiGiZINE gelanceerd. Het is een online informatief vakblad voor ICT & Telecom Resellers en maakt deel uit van het platform resellersbusiness.nl. Resellers DiGiZINE verschijnt maandelijks en wordt verstuurd naar ruim 8.000 up-to-date mailadressen in de Benelux en biedt verschillende advertentiemogelijkheden.

Last July, Kompas Publishing acquired the TV station ONS from Mediavijftig B.V. ONS is a nostalgia channel that airs programs from the 1960s, 1970s and 1980s and attracts more than 1.5 million viewers weekly. This acquisition increases the presence in the growing senior audience for Compass Publishing. Spot ads will be provided by Ad Alliance B.V. The partnership with Mediavijftig for content and cross-media campaigns continues. More information on advertising opportunities and costs can be found in Retriever.com.

From next September 1, Qompas BV launches the revamped website masterkeuze.qompas.nl, replacing Carrièrestart. Here, a greater emphasis is placed on undergraduate students and their decisions regarding master choices and guidance during the undergraduate years. Qompas supports young people in their academic journey with insights about study choices, internships and studying. Reaching this target group takes place through the platform and targeted mail campaigns.

With the appointment of Wendy van Poorten as new editor-in-chief, DPG Media has decided to stop publishing Ouders van Nu in regular print form as of January 1, 2024. Specific "pregnancy and baby specials" will continue to appear in print. This decision underscores the greater focus on digital information provision. Through the website, newsletters and social media channels, Ouders van Nu ensures a broad reach, and with the pregnancy box they remain in contact with a large proportion of pregnant women in the Netherlands.

The MMA Social Media Monitor Q2 2023 figures have been published in Retriever. The top five most popular magazine brands on social media (across all platforms) are: Playboy, vtwonen, LINDA., Miljuschka and Voetbal International. Looking at the popularity of magazine brands by social media channel, we see clear differences. On visual platforms, such as Pinterest and Instagram, the accounts of women's brands, glossies, living and mind & body magazines are particularly popular. On YouTube, automotive, sports and youth magazines are popular. On TikTok, of course, youth magazines are also active and have large groups of followers. On Facebook, we see a more variable picture of popular magazine accounts. Within the magazine media industry, Twitter is dominated by opinion and sports.

As an advertiser, you want the target audience to remember your message. To do this, you establish a link with the audience through a campaign, so that your message is deeply felt or understood. The ultimate goal is for your message to penetrate straight to the heart of the target audience, leaving a lasting impression.

Therein lies the difficulty, and at the same time - if the operation is a success - the strength of a good campaign: how does the target audience retain your brand and your proposition? In English, as in many other languages, we learn something 'by heart' so that we remember it. In French, for example, we say 'apprendre par coeur'. In Dutch, on the other hand, we evoke the head by saying 'uit het hoofd leren'.

This goes to the heart of effective communication: creating a link between the message and the audience. This link can be rational or emotional. In all cases, a good campaign is like a harmonious piece of music that resonates in the heads and hearts of the people you are targeting, leaving a lasting impression.

To illustrate this connection between a campaign and its target audience, we were inspired by the power of music. Like a masterfully composed piece of music, an intelligent and creative media campaign resonates in the hearts of its target audience. This musical tribute, the Retriever Suite, was composed especially for Retriever and its relations by Viktoriya Anastasova. The Suite symbolises the harmony between data and creativity in media planning.

We cordially invite you to listen to the pre-launch of Retriever Suite Movement II Allegro Moderato (our favourite), the second part of this musical work in five acts that pays tribute to quality media planning.
The full album will be released on Spotify and all other online music services on 1 September. We look forward to continuing to explore with you how creativity and precision can work together to best serve your customers.

The new Great Britain magazine will be launched Sept. 5 by publisher Edicola Publishing. The magazine is for the active lover of England, Wales, Scotland and (Northern) Ireland. Readers are interested in everything about travel, nature, city life, culture & entertainment, gastronomy, sports, politics within Great Britain. The magazine is published 4 times a year in a circulation of 17,500 copies. Advertising sales are handled by Bureau Van Vliet.

As of July 1, Centercom Buitenreclame has won the Nissewaard concession. Centercom has placed a total of one hundred and fifteen 2-signs in the Municipality of Nissewaard. The series sizes that can be booked are numbers of ten, fifteen and twenty-five 2-signs. More information on costs can be found in Retriever. Special rates, specific discounts and/or priority arrangements may apply to cultural and/or local campaigns.

The renewed NMO TV Viewer Survey anticipates the shifting way of watching television, which increasingly involves deferred viewing and distribution across multiple devices, screens and platforms. The first official measurement of the revamped NMO Viewing Survey will start at the end of August next, and the first publication will appear a week later.

Last July 14, Hillenaar Outdoor acquired OOHA Media. As a result, the 'OOHA Media' brand was discontinued and fourteen digital screens spread across key locations such as the A2, A58 and A12 motorways were added to Hillenaar Outdoor's existing network. Following this transaction, Hillenaar Outdoor now operates a total of 60 digital screens along Dutch freeways.

Scala Crossmedia recently acquired the titles Textilia and Schoenvisie from publisher Afdeling M. This acquisition enables Scala to now reach professionals in the fashion and footwear industry. Textilia is a fashion trade magazine that comes out ten times a year and keeps professionals informed about the latest trends and market developments. In addition to the print edition, Textilia also includes a website and a newsletter. Schoenvisie informs and inspires readers about market developments, trends and consumer behavior in the shoe industry. The magazine is published eight times a year. Schoenvisie, like Textilia, offers advertising space in the magazine, on the website and in the newsletter.

Media you can use for a fee. You buy space or time from medium types such as print, out-of-home, RTV or online. An advantage of paid media is that you know in advance the approximate reach and contacts you can achieve. It is instantly deployable and scalable, and you can also accurately determine the message and expression. In this sense, using paid media gives you reasonable control over your communications. Examples of paid media...

Commercial radio station licenses have been auctioned again after 20 years. Talpa, DPG Media, Mediahuis, BNR and newcomer Financial News Radio have received licenses to broadcast nationwide on FM frequencies until 2035. Stations SLAM! and Sublime will disappear from FM. The five winning companies divide nine nationwide packages among themselves. Talpa retains its three radio licenses and continues with Radio 538, Radio 10 and Sky Radio. DPG Media buys two frequencies and comes up with a new radio brand alongside Qmusic. SLAM! and Sublime will become digital radio stations. Financial News Radio, a newcomer, replaces Sublime and will become a (news) station. The new channel format will take effect from next September 1 and run through 2035.

In 2018, Smulweb was acquired by Jumbo. From June 1, 2023, Smulweb's dishes and tips will move to Jumbo.com. This website attracts four million unique visitors every month. This integration provides one central platform where a wide range of cooking inspiration can be found.

Dentsu has launched the 2023 OOH trend report, focusing on creative opportunities in the outdoor space. Key trends influencing the OOH sector in 2023 include retail media: from online to offline, holistic audience targeting for impact, sustainability in the future, attention economy, authenticity and truthfulness, democracy in creativity, and becoming a platform for media experts. The full OOH Trend Report 2023 is available for reading.

The auction of FM frequencies for commercial radio stations began July 4, 2023. Nine licenses, currently owned by 100% NL, BNR, Qmusic, Radio 10, Radio 538, Radio Veronica, Sky Radio, SLAM! and Sublime, may change hands. The auction will last for several days. The Trade and Industry Appeals Tribunal ruled last year that the national FM frequencies should be redistributed. The government has limited the number of frequencies for commercial radio providers to a maximum of three. Redistribution of the licenses must be completed by next September 1 , and the auction covers a 12-year period.

The new NOM circulation figures 2022 Q2 to 2023 Q1 have been published in Retriever. NOM collects, monitors and certifies print circulation of news media, magazines and trade magazines. Over 200 titles are affiliated in the circulation register; they represent about 90% of all media spending in print media. NOM circulation publications are based on a rolling annual average of publisher statements. Publishers report average quarterly figures and NOM checks these figures and publishes a moving weighted annual average four times a year.

Ocean Outdoor recently installed 3 new large-format digital screens in Dordrecht, Capelle aan den IJssel and Hoofddorp. The screens in the Wereldhave centres are equipped with the latest innovative techniques in DOOH. Wereldhave's shopping centres offer Ocean Outdoor advertisers the opportunity to build up a large reach among shoppers (shoppers). At the same time, the addition of Ocean Outdoor's large digital screens enables Wereldhave to interactively communicate with its visitors.

As of today, &C Media is responsible for the development, production and advertising sales of Transavia's magazine Enjoy. Enjoy is published four times a year and reaches almost 10 million travellers during Transavia Netherlands' more than 57,000 annual flights. As of next September 1, the first edition of the magazine will be available on planes as a result of the new partnership between &C Media and Transavia. More information on advertising opportunities can be found in Retriever.nl.