The latest data from the MMA Social Media Monitor for the first quarter of 2025 have been published in Retriever. They show a strong growth of women’s magazines on TikTok. Titles such as LINDA., Vogue, Cosmopolitan, ELLE, Flow, and &C have seen a significant increase in followers. TikTok’s share grew from 5% to 8%, continuing to be the fastest-growing platform within magazine media.

In addition to the rise of women’s magazines on TikTok, a shift in platform usage is visible. Notably, opinion and newspaper magazines are gaining more followers on Instagram, which is increasingly being used as a news platform. LinkedIn is also gaining ground, while X no longer shows growth in followers for any magazine brand.

Facebook still holds the largest share with 40%, followed by Instagram (33%) and TikTok (8%), which is now almost equal to X (9%). YouTube (6%), Pinterest (4%), and LinkedIn (1%) follow.

Miljuschka remains the largest magazine brand across all social media channels, followed by LINDA., vtwonen, Voetbal International, and Playboy. All brands in the top 5 have more than one million followers.

The MMA Social Media Monitor is published quarterly. This 35th edition measures 134 Dutch magazine brands.

The advertising sales for Kleindier Magazine will now be handled by Bureau Van Vliet. The monthly magazine, with a circulation of 4,000 copies, is aimed at enthusiasts and breeders of purebred rabbits, chickens, fancy pigeons, waterfowl, guinea pigs, and other small pets. It offers articles on care, housing, health, and breeds, complemented by coverage of exhibitions in the Netherlands and Belgium, as well as an up-to-date agenda. Published by Nederlandse Kleindierenpublicaties, the magazine informs and connects a passionate community of hobby breeders and animal lovers.

Sijthoff Media to discontinue businessinsider.nl as of July 1, 2025. The platform, which attracts over 2.2 million unique visitors per month, is the Dutch edition of the international business news brand Business Insider, part of Insider Inc. Sijthoff Media has decided to focus more specifically on target audiences in finance, HR, marketing, M&A, tech, and government. Additionally, the company will concentrate on further expanding its portfolio of conferences, training programs, and educational offerings.

As of May 1, 2025, Disney Jr. will take over the channel position of Disney XD in the Netherlands. This means that Disney XD will cease to exist as a linear channel. However, Disney XD programs will remain available via Disney Channel (linear) and through the streaming service Disney+. Disney Jr. targets young children aged 2 to 6 and broadcasts during the day. The programming is cheerful and educational, featuring popular titles such as Bluey, Spidey and His Amazing Friends, Mickey Mouse Funhouse, Disney Jr. Ariel, and Robogobo. Advertising sales for Disney Jr. in the Netherlands are handled by Ad Alliance.

As of 15 May 2025, the name of the television channel BBC First in the Netherlands will change to BBC NL. The channel will continue to focus on offering British drama series and crime stories, all with Dutch subtitles. BBC NL is specifically curated for the Dutch audience, featuring a selection of programmes from both BBC Studios and other British producers. The content will largely remain the same, but the channel will receive a refreshed look. Advertising sales are handled by Talpa Media, part of Talpa Network.

ProMedia Group has acquired the mobility portfolio of Acquire as of March 31, 2025. This includes the trade journals OV-Magazine, Verkeerskunde, and MobiliteitsPlatform, as well as related conferences such as the National Cycling Congress and the National Traffic Science Congress. These titles focus on mobility issues within government and policy. The team will remain active from Zwolle, where ProMedia is opening an office. Nothing will change for those involved at this time. Following the sale, Acquire will focus on other domains such as public space, healthcare, welfare, and the living environment.

Radio Noordzee, a station from Talpa Network, officially returned on April 1, 2025, as a digital radio station via DAB+ and the internet. The station focuses entirely on Dutch-language music — English-language songs by Dutch artists are not broadcast. The station’s slogan reflects this: "200% Puur Hollands" ("200% Pure Dutch"). Since April 2, a fixed programming schedule has been in place, with Silvan Stoet in the morning, followed by Marlayne Sahupala, and a lunch show hosted each week by a different Dutch artist. Jan-Paul Grootentraast presents the afternoon show. On DAB+, Radio Noordzee has taken over the spot previously held by Sky Radio Lovesongs, which is now available exclusively online.

In honor of its 150th anniversary, Eisma Media Groep received the designation ‘Royal’ from His Majesty the King on April 3, 2025. As a result, the holding’s name has been changed to Koninklijke Eisma B.V.. For the operating companies, nothing changes apart from an update to the logo. Koninklijke Eisma is active in B2B and educational markets, offering trade magazines, websites, newsletters, events, and educational materials. Jongbloed Christelijke Media is also part of the company.

Sport76 Media has recently acquired TENNiS Magazine. The first edition under the new publisher was released on March 28. TENNiS Magazine is a premium 100-page publication aimed at both avid and recreational tennis enthusiasts. The brand includes a magazine, newsletter, and social media channels. The target audience consists of 60% men and 40% women, reflecting the broad appeal of the sport. In 2025, the magazine will be published five times, increasing to six issues in 2026. The circulation is 15,000 copies. Previously, ad sales were handled by Bureau Van Vliet.

JAN, part of Hearst Netherlands, introduces four new editorial video formats on Instagram Reels: Lift Fits, Beauty Test, Come Shop With Me, and Styling Challenge. Each format offers accessible inspiration and advice for JAN followers. In Lift Fits, an editor shares her outfit of the day, including links to shop the items. In Beauty Test, the editorial team tries out viral beauty products and shares their findings. Come Shop With Me features editors visiting stores and boutiques to highlight seasonal trends. In Styling Challenge, two editors style the same clothing pieces in different ways.

From April 2025, PLUS Retail will launch Digital Pavement Signs at around 50 stores. These double-sided screens expand the existing network of digital screens and display the same content as in the store. The programming consists of a mix of store-related content, national PLUS information, and Retail Media integration. The number of views and the reach of the screens are calculated per store, per day, and per hour based on cash register transactions and a standard method for measuring visibility (D-OTS) from VIA Nederland.

With 3D animations, you can make a product stand out even more on the digital screens in and around the stores, including the new digital pavement signs. In these animations, the product appears to come out of the screen, creating a strong visual effect.

On Wednesday, March 12, 2025, a new website was launched focusing on news for entrepreneurs in South Limburg. The site, called BV Limburg, is an initiative of media company De Media Experts from Maastricht, which also publishes the digital newspaper De Nieuwe Ster. The website provides local business news and is supported by a weekly newsletter on Wednesdays. This platform addresses the need for a central hub for entrepreneurial news in the region.

Since March 1, 2025, Kompas Publishing has joined VINEX, allowing the media company's brands to be included in the audience research conducted by the National Media Research (NMO). This includes the titles Startpagina (including GoeieVraag), Kek Mama, Datumprikker, Weer.nl, and the Viva forum.

According to Dennis Kortekaas, Commercial Director of Kompas Publishing, participation in NMO Online provides valuable insight into the reach of the titles and contributes to market transparency. Joris van Lierop, Director of VINEX, states that the inclusion of Kompas Publishing helps to create a more comprehensive picture of digital media consumption in the Netherlands.

ProMedia Group, publisher of trade media in transport, logistics, and mobility, has acquired publisher Riomar, known for the Binnenvaartkrant, as of March 5, 2025. With this acquisition, ProMedia expands its maritime portfolio and increases its presence in the inland shipping sector. The Binnenvaartkrant will continue to operate independently, and there will be no immediate changes for staff, readers, or advertisers. ProMedia Group publishes several transport-related titles, including Nieuwsblad Transport and Schuttevaer, and aims to broaden its offering in maritime and logistics media with this move.

The reach results of NPMM 2024-III (NMO Print & Brand Monitor 2024-III) have been published in Retriever. This publication provides the latest print reach figures for newspapers and magazines covering the period from Q3 2023 to Q2 2024, offering insights into readership reach and developments within the print media landscape. The NPMM 2024-III results present a clear picture of the popularity and reach of various titles.

RetailMedia.One and Shell Netherlands introduce Retail Media Mass Targeting - Shell Station Takeover (SST), a media platform at Shell fuel stations. The concept enables the simultaneous use of all touchpoints at a location. Advertisers can purchase all digital screens, welcome screens, and audio commercials at a site for maximum visibility. Shell provides its media channels, while RetailMedia.One manages the technology and operations.

The collaboration targets both FMCG brands and B2B players, such as technology and consulting firms. Shell fuel stations have a large reach and are strategically located. The Shell Station Takeover (SST) reaches 2 to 2.5 million visits per week, with an audience largely responsible for daily shopping.

Springer Healthcare, part of the Springer Nature Group, is launching the print title MedNet Huisartsgeneeskunde: a professional magazine and email newsletter for general practitioners. The publication provides news and practical examples of developments in general practice.

The editorial team collaborates with an advisory board and focuses on current topics within the field. The magazine is published quarterly in tabloid format, with the first issue releasing on March 13, 2025. The newsletter is sent out monthly. MedNet Huisartsgeneeskunde is already a well-established name in providing accredited training for general practitioners, now expanded with news for the target audience.

As of February 5, 2025, weekly magazine Privé from Mediahuis Nederland will adopt new formats. Privé targets readers interested in entertainment, royalty, and showbiz news. It is distributed nationwide via retail sales and subscriptions, offering exclusive reports, interviews, and background stories on celebrities. The new full-page format is 220 x 290 mm.

As of January 15, 2025, online publisher BigSpark is the new owner of iCulture. The website will become part of the Think Tech platform, alongside iPhoned, iCreate, c’t, Android Planet, and Androidworld. This platform reaches over nine million visitors per month.

iCulture will continue as an independent brand under editor-in-chief Sven Lamers. The website focuses on experienced Apple users who want to make the most of their devices. Visitors can find up-to-date news, practical tips, and advice on products and accessories.

From 2025, Geomares Publishing will handle advertising sales for Geo-Informatie Nederland (GIN). Previously, this was done by Performis. GIN consists of the magazine Geo-Info, a website, and a monthly newsletter. These platforms are aimed at professionals and organizations in the geo-information sector, including surveyors, geodesy experts, cartographers, earth observation specialists, and policymakers in land and property management. Geo-Info is published four times a year and covers developments in the field. The website and newsletter provide additional news, job listings, and opportunities for content contributions.

Talpa Network has discontinued JUKE as an independent brand and is focusing on its main brands: Radio 538, Radio 10, and Sky Radio. Since 2017, JUKE has served as a test lab for digital audio innovations, contributing to the development of new technologies and collaborations. As of January 2025, JUKE will no longer be available in app stores, and by early March, the website will be fully phased out. The technology and expertise developed within JUKE will be integrated into Talpa Network's future digital initiatives and revamped platforms.

The title De Wereldfietser has been acquired by Virtùmedia, and the first edition under this publisher was released at the end of January 2025. This magazine for cycling travelers is filled with stories, interviews, and tips on routes, equipment, and travel. It is published four times a year in the Netherlands, simultaneously with De Vakantiefietser in Flanders. Both editions are identical except for the cover. In the Netherlands, it is called De Wereldfietser, while in Belgium, it is De Vakantiefietser. Advertisements are published in both editions and managed by Virtùmedia.

As of February 3, with retroactive effect from January 1, Eisma Media Groep has acquired the trade magazine PRINTmatters from Management Media. PRINTmatters focuses on the graphic media and visual communication industry and is published six times a year with a circulation of 4,200 copies (self-reported). In addition to the magazine, PRINTmatters offers a website with daily updates and a weekly newsletter. It provides information and insights on trends, technology, design, and innovations in the graphic sector.

The latest data from the MMA Social Media Monitor has been published in Retriever. The newest figures show a clear shift in platform usage among magazine brands with news-related content. Followers are leaving X (formerly Twitter) and moving to Instagram, Bluesky, and LinkedIn. This trend is particularly noticeable among news, opinion, science, and sports magazines. Additionally, TikTok remains the fastest-growing platform, with a 5% increase in followers in the fourth quarter of 2024. Facebook retains the largest share at 42%, followed by Instagram at 34%. Miljuschka remains the largest magazine brand on social media, followed by vtwonen and LINDA.

AVROTROS and Bindinc. announce a strategic change: as of 2025, TrosKompas and TV Krant will fall under Bindinc. Almost nothing will change, except for adjustments to the formats of commercials. Bindinc. will take full management, including production, distribution, purchasing, and sales of ad space, as well as the operation of the guides. The identity of TrosKompas and TV Krant will remain unchanged.

From 2025, PetroChem will no longer be published as a standalone issue but as a special supplement within Industrielinqs Magazine. This magazine, published by ProMedia Publishers B.V., will now be issued 10 times a year instead of 5. Industrielinqs Magazine targets middle and senior management in the industry. It covers topics such as energy transition, innovation, and safety, with a particular focus on the petrochemical sector, making it a valuable information source for professionals in this field.

Pijper Media will acquire the nautical media brand Zeilen from Gottmer Uitgevers Groep as of March 1, 2025. The sale aligns with Gottmer's strategic decision to fully focus on children's books. Zeilen offers advertisers various options to reach their target audience, including magazine advertisements, banners on Zeilen.nl, sponsored articles, social media posts, and mentions in the newsletter. Additionally, there are opportunities for webinars, contests, and partner mailings, tailored to specific needs and goals.

As of January 2025, Cross will handle ad sales for the title Tweewieler published by VMN media. Tweewieler targets professionals in the bicycle industry, such as manufacturers, entrepreneurs, mechanics, and industry organizations. The platform provides industry information through various channels: a magazine, newsletters, a website, and social media. The magazine is published seven times a year with a circulation of 2,000 copies. The newsletter is sent three times a week to 10,000 subscribers, and the website tweewieler.nl achieves 35,000 page views per month.

Dock35 Media expands its portfolio with advertising sales for podcasts by and for medical specialists. Under the name De Spreekkamer, Orly Media produces podcasts on various medical disciplines and themes that connect and inspire professionals. Since its launch in 2019 with the surgical podcast Met Het Mes Aan Tafel, which has now been listened to over 120,000 times, new podcasts have been developed by enthusiastic doctors and residents. Active podcasts include Met Het Mes Aan Tafel (Chirurgie), Verlossende Woorden (Gynaecologie & Obstetrie), Gewichtige Gesprekken (Reumatologie), Met Volle Teugen (Longgeneeskunde), BotCast (Orthopedie), Hart Op De Tong (Cardiologie), Hersenspinsels (Neurologie), Onder de Loep (Dermatologie), Tegen Het Licht (Radiologie), Blaaskaken (Urologie) en Knock Knock Cast (KNO).

Starting January 1, 2025, De MediaRaad will begin a collaboration with Kontakt Mediapartners. This partnership will result in a larger circulation and broader reach for Regionaal Uitgelicht. As part of this integration, Regionaal Uitgelicht will be printed and distributed by Kontakt Mediapartners, alongside their existing titles Het Kontakt Culemborg Courant and Het Kontakt Tiel. The newspaper will now appear monthly as an insert in both titles, with a total circulation of over 44,000 copies per month. The distribution area will expand to include Beusichem, Buren, Culemborg, Tiel, and surrounding locations within the municipalities of Buren, Culemborg, and Tiel.

From October 2024, EO has outsourced its advertising sales to JAWEL Media, an operator specialized in Christian media. The titles included are BEAM Magazine, aimed at young people and filled with positive stories about faith, relationships, music, and lifestyle; Eva, the Christian women’s magazine in the Netherlands covering topics such as faith, psychology, relationships, fashion, and recipes; and Visie, which targets Christian readers aged 45 and older, offering depth through interviews, reports, and essays. This partnership strengthens the focus on inspiring Christian content.

BDUmedia has acquired the local newspaper De Vierklank from Vario Pers. Starting January 1, 2025, the newspaper will merge with the Biltsche Courant and continue under the title De Vierklank. The newspaper is published weekly in the municipality of De Bilt with a circulation of 18,600 copies. The website reaches 9,100 unique visitors per month. De Vierklank will retain its local character and continue to operate from Groenekan.

On December 5, 2024, Jean Mineur Mediavision brought back the iconic miner figure "Le Petit Mineur" to the big screen and all communications. At the request of clients, partners, and fans, this trusted symbol has returned as a mark of reliability and craftsmanship in cinema advertising.

ZuivelZicht is the professional and news platform for the Dutch and Belgian dairy industry and will be published by Alea Publishers B.V. as of January 2025. It consists of a trade magazine (12 times per year), an up-to-date website, and a monthly newsletter with over 600 subscribers. ZuivelZicht offers background articles, analyses, and interviews, with a focus on developments in the dairy chain both domestically and internationally. The readership includes executives, managers, and professionals from the dairy industry, trade, retail, education, and policymakers.

NS Advertising has been offering an advertising platform since November, combining various channels. This platform includes screens on trains, the NS.nl website, the digital NS Day Out Magazine, and NS newsletters. These channels reach travelers and visitors both on the go and online. The newly established NS Advertising BV, represented by Insiders & Roularta since October 2024, is responsible for managing these NS channels and facilitates the dissemination of information to a wide audience.

Vermeulen Steenbergen will launch the door-to-door newspaper Living, Working & Recreation in 2025, consisting of 11 editions, each focused on a specific region in the southern Netherlands. The newspaper is distributed door-to-door and collectively reaches over 1 million residents. Each edition is published three times a year and features regional stories and information about living, working, and recreation. The titles of the editions are supplemented with the name of the region, such as Goeree-Overflakkee, North and South Beveland, or the Heart of Brabant. In 2024, six editions were already published, providing experience in regional distribution and content development.

FD Mediagroep is taking a new step in the digital transformation of BNR by further expanding its advertising portfolio. In addition to existing options such as radio spots and digital audio, the business news station is introducing three new products. The portfolio now includes premium video content on YouTube, allowing advertisers to buy directly or programmatically in a brand-safe environment. Furthermore, BNR Brandstory offers brands a platform to share their expertise through branded articles. Finally, BNR is launching BNR Business Beats, an audio channel with non-stop music aimed at business professionals during their workday.

Clear Channel adds Nijmegen to its network, increasing its reach to over 88% of Dutch municipalities. Starting January 2025, a concession will take effect in Nijmegen, followed by the installation of 40 digital screens in bus shelters during the first quarter. This expansion is part of a long-term strategy for nationwide digital coverage and aligns with sustainability and innovation goals, including the use of energy-efficient digital screens. Previous expansions include Leeuwarden, Zoetermeer, and RET Rotterdam.

The title Natuursteen has recently become part of Steengoed Vakmedia. Previously, the magazine, website, and newsletter were part of Sanders Media (SENS Media). Steengoed Vakmedia was founded on October 3 by Wilbert Leistra and Peter Vorstenbosch. Natuursteen specifically targets the entire natural stone industry in the Benelux, aiming to reach all stonemasons and natural stone businesses in the region. The magazine is published 8 times a year with a circulation of 1,650 copies. Covering a wide range of topics such as management, memorials, interviews, company profiles, innovations, and technical developments, Natuursteen provides relevant information and inspiration for professionals in the sector.

Eisma Bouwmedia has acquired the titles Interieurbouw and SGA from Sanders Media (SENS Media) as of November 15, 2024. Interieurbouw is a specialized platform for professionals in the interior construction sector, such as interior builders, cabinetmakers, interior architects, and suppliers. The platform includes a trade magazine, a website, and a newsletter that keep professionals informed about current trends, innovations, and developments in their field. The magazine is published six times per year. The title SGA, focused on painting, glass, and finishing, has been integrated into Schildersblad and Schildersvakkrant by Eisma Bouwmedia.

The door-to-door magazine Sa! has a new name and owner. Since October 9, 2024, it has been published monthly under the name GrootSa! in Opsterland and surrounding areas, with a circulation of 21,000 copies. This change follows the acquisition by GrootMedia BV (formerly Ying Media BV). In 2025, several themed supplements are planned: a Spring Lifestyle supplement in April, an Autumn Lifestyle supplement in October, and a Holiday Special in December.

On October 23, 2024, the first edition of the lifestyle magazine Happy View was launched. The magazine offers a blend of fashion, art & culture, living, beauty, travel, and interviews. With the tagline "Everything you love to see," it targets readers interested in a luxury lifestyle. Happy View is published twice a year with a circulation of 70,000 copies, distributed through selected sales points and as a free gift with purchases at Omoda and for Ici Paris members. The magazine is published by 100% NL Magazine BV, which also manages its advertising sales.

On October 19, the first episode of Het Jachtseizoen: Most Wanted became available on Videoland, marking StukTV's first show since their transition to this platform. This move means that ads around StukTV programs are now exclusively sold through Ad Alliance, including ads on their social media, in collaboration with We Are Era. Richard Knaap from Ad Alliance states that StukTV, with over 2.5 million YouTube subscribers, is an important online entertainment channel in the Netherlands that aligns well with the content on Videoland.

MAX Media Producties, the publisher of MAX Magazine, has entered into an exclusive partnership with sales office deKenners B.V., founded by Paul de Kock van Leeuwen, for all advertising sales in 2025. This agreement includes the weekly magazine, website, social media, and Omroep MAX's member magazine.

MAX Magazine, like Omroep MAX, targets a somewhat older audience and has a circulation of over 250,000 copies. For 2025, 48 issues are planned, including five joint editions with Omroep MAX's member magazine (circulation 460,000) and five double issues. Roularta will continue to handle advertising sales for the remaining issues of 2024.

An increasing number of magazine brand followers now come through platforms like Instagram, TikTok, Pinterest, and YouTube. TikTok is growing the fastest, with a 9% increase in the third quarter of 2024, followed by Instagram and YouTube at 2%. This data comes from the latest figures in the quarterly MMA Social Media Monitor. Follower numbers on Facebook and X remained stable.

Miljuschka remains the largest magazine brand on social media, followed by vtwonen, LINDA., Playboy, and Voetbal International. Each of these brands has over one million followers.

The reach results of NPMM 2024-II (NMO Print & Brands Monitor 2024-II) have been published in Retriever. This publication provides the latest print reach figures for newspapers and magazines over the period Q2 2023 to Q1 2024, offering insights into readership reach and trends within print media. The NPMM 2024-II results present a clear picture of the popularity and reach of various titles.

On October 4, 2024, publisher FF launched the new free newspaper FFniks. FFniks is a monthly newspaper distributed across 8 different regions with a total circulation of 243,500 copies, reaching Heerlen, Landgraaf, Kerkrade, Maastricht, Heuvelland, Beek, Stein, Beekdaelen, Roermond, and Weert. The paper covers a variety of topics, advertorials, regular columns, reports, and puzzles with exciting monthly prizes. FFniks offers a moment of relaxation, entertainment, and keeps you updated on what’s happening in your region.

As of January 1, 2025, Elma Media B.V. will handle the ad sales for the Journal for Therapy Professionals and the NVBT newsletter of the Federation of Therapeutic Professions. The Journal for Therapy Professionals is published three times a year with a circulation of 5,300 copies. It targets therapy professionals and related experts, offering practical, theoretical, and research articles on art therapy, dance therapy, drama therapy, music therapy, and psychomotor therapy. The digital newsletter is published 10 times a year.

As of 1 November 2024, Blink Media will once again handle print and online ad sales for Bobo, Okki, National Geographic Junior, and Wild van Freek. Bobo helps preschoolers learn through play, while Okki sparks curiosity with puzzles and stories. National Geographic Junior provides children with knowledge about nature and technology, and Wild van Freek takes them on adventures with biologist Freek Vonk to wild animals and special places.

As of November 1, 2024, DPG Media will no longer offer ad space in the apps of its news and magazine titles via the open market. Advertising purchases for apps such as NU.nl, AD, de Volkskrant, Libelle, and Margriet will now only be available through direct buying, private deals, or DPG Media's own Ad Manager platform. By eliminating the open market, where ad space is sold globally via auction without direct contact between publishers and advertisers, DPG Media aims to focus on direct collaboration with advertisers. Information on advertising options and costs can be found on Retriever.

As of October 1, 2024, Regio Media Groep has acquired the titles HCnieuws Noord and Zuid, Weekblad voor Ouder-Amstel, and Amstelveens Nieuwsblad from BDU. These titles now fall under publisher Spaarne Pers, which is also part of Regio Media Groep. The area now connected through the acquisition stretches from Heemstede to Aalsmeer and includes places such as Hoofddorp, Nieuw-Vennep, Amstelveen, and Ouderkerk aan de Amstel. This creates a continuous news region covering the municipalities of Haarlemmermeer, Amstelveen, and Ouder-Amstel, with a focus on local news and door-to-door distribution.

As of October 1, 2024, in addition to public interest organizations, commercial parties can also purchase display ads through Ster (Stichting Ether Reclame), the advertising sales organization for public broadcasters. This provides access to the digital channels of the public broadcaster, reaching 6.5 million Dutch viewers weekly. Ster displays one banner per page on the websites and apps of public broadcasters. Interactive banners with moving images are also possible. Public interest organizations (those with a scientific, cultural, religious, philosophical, political, or charitable nature that hold a CBF certificate or ANBI status) can purchase both display and video ads. In addition to online options, there are also opportunities on radio and television.

DPG Media introduces new targeting options for audio ads. Advertisers can now choose based on position, age, and gender. The available age categories are 18-34 years, 35-54 years, and 55 years and older. These age categories can easily be combined with other targeting options within PG or PMP purchases. Think about targeting specific channels. Additionally, an index on the floor price is being used to apply these targeting options. You can find all the options and rates in Retriever.

The new NMO circulation figures for the period 2023 Q3 through 2024 Q2 have been published in Retriever. The publication of NPMM 2024-II is scheduled for October 3rd. These will also be included in the Retriever media database.

As of September 1, 2024, Publisher Virtùmedia has acquired the music magazine Lust for Life from the Music Maker Media Group. Lust for Life is the go-to magazine for fans of iconic rock legends and emerging artists in the rock genre. Known for its in-depth interviews, extensive background stories, film reviews, and the most comprehensive review section in the Benelux, the magazine is published 10 times a year. It also offers promotional and activation opportunities via social media and a newsletter with over 7,000 subscribers. This strategic move strengthens Virtùmedia's position in the music magazine market.

Starting from October 1, 2024, PXR Media B.V. will take over the publication of four sports and lifestyle magazines under license from Hearst Netherlands: Men’s Health, Women’s Health, Bicycling, and Runner’s World. These titles include magazines, websites, social media, newsletters, and events. The four titles fit well within PXR's existing portfolio of sports, lifestyle, technology, and automotive. Advertising sales for these platforms will be handled by NextDay, PXR's sales house. The transition of publishing activities will be phased, with PXR taking responsibility for print publications from October, followed by online activities.

FC Klap launched the magazine PADEL2025 on September 12, 2024. The magazine targets the rapidly growing group of padel enthusiasts in the Netherlands, offering a mix of inspiration and information. Articles range from the latest equipment and accessories to trends and developments in the sport. PADEL2025 features contributions from experts, well-known enthusiasts, and padel fans, covering gear, balls, and footwear. The magazine is published quarterly and available at 4,000 distribution points, including sports stores and padel courts.

As of January 1, 2024, ANBO and PCOB have merged into ANBO-PCOB. From September 3, 2024, all members will receive the renewed magazine titled OuderenWijzer. The magazine offers a diverse range of topics, including a dossier on purchasing power for seniors, travel stories, tips for home and on the go, puzzles, and personal stories that members can relate to. In the section "The Big Question," experts share their views on life’s major questions. In this edition, the question is: "Are humans naturally good?" Additionally, the magazine provides practical information, advice, and tips that are relevant to seniors. OuderenWijzer is published 8 times a year with a print run of 120,000 copies and reaches more than 250,000 readers. The advertising sales are handled by Dock35 Media B.V.

Since September 6, 2024, there is a new radio station: BNR Business Beats. This station, part of the FD Mediagroep, operates under the motto Your Business, Our Beats and plays pop, soul, and funk 24/7. According to editor-in-chief Marc Adriani, it is intended for listeners who enjoy listening to music while working. It complements the existing BNR Nieuwsradio, which continues to focus on news and analysis. BNR Business Beats is digitally available via BNR.nl, TuneIn, and smart speakers.

On September 2, JCDecaux began operating 51 digital outdoor advertising displays in Utrecht, in collaboration with concession holder RBL Outdoor. This expansion extends the network to the five largest cities in the Netherlands. The displays are strategically located in central areas, such as the city center and along busy traffic routes, reaching a broad audience in the city. This expansion provides the opportunity to reach diverse target groups with both local and national campaigns. The digital displays can also showcase dynamic content through programmatic buying and HTML integration.