Retriever media news

As an extension of the Retriever mediadatabase, we publish the most important media news here. We write about new launches and major changes in the media landscape, always providing the information you need to build successful media campaigns. Follow the Retriever media news and you will be able to capitalise on the latest developments immediately.

Vrij Nederland

New advertising opportunity: insert in Vrij Nederland

From November 2025, Vrij Nederland B.V. will offer advertisers the opportunity to place an insert in the magazine. The insert will have a size of 148 x 210 mm (A5) and a maximum weight of 4 grams. From 2026, Vrij Nederland will be published twelve times a year, reaching 74,000 readers. These readers place great value on reliable and independent journalism. They are primarily socially engaged individuals with above-average incomes, often residing in the Randstad region, and they play a significant role in their professional lives.

Members of Vrij Nederland are culturally interested and are eager to support good causes. They regularly visit museums and place high importance on independent reporting on government and society. Additionally, they are more likely than the general population to take courses and pursue further education, reflecting their broad interest in knowledge and societal issues.

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St. Andreasklokje

The local weekly St. Andreasklokje taken over by Maas Media Plus

In July 2025, Maas Media Plus took over the local weekly St. Andreasklokje in Velden from Grafilom. Since then, the publisher has also released this title alongside Maasdorpen in Arcen and Lomm. Together, the papers reach around 2,800 households in the three Venlo villages. Both are published weekly in A5 format. St. Andreasklokje has a circulation of 1,010 copies and is distributed to subscribers in Velden, largely from the church community. Originally a parish bulletin, the title features local news and announcements for residents of all ages.

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Nederland in Business

New: Nederland in Business

On October 30, 2025, Nederland in Business will be launched—a new title from In Business Network. The magazine will be published twice a year, in print and online, with a circulation of 5,000 copies per issue and a reach of 25,000. Nederland in Business offers a platform for enterprising professionals in the Netherlands, targeting CEOs, entrepreneurs, and leaders looking to grow, connect, and make an impact. The platform combines sharp editorial content with intimate networking events.

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Paramount, a Skydance Corporation

Paramount Global becomes Paramount, a Skydance Corporation

Paramount Global was acquired by Skydance and RedBird Capital on August 7 and will continue under the name Paramount, a Skydance Corporation. David Ellison has been appointed CEO. The focus will be on technological innovation, storytelling, and streaming via Paramount+ and Pluto TV. For the Dutch market, the impact remains limited for now: Paramount will continue its presence in the Netherlands through the paid streaming service SkyShowtime, a joint venture with NBCUniversal. Ad Alliance B.V. handles advertising sales for Paramount Network and paramount.nl in the Netherlands.

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BBC NL+

BBC Studios launches streaming service BBC NL+

BBC Studios has launched the new streaming service BBC NL+. The service went live in early May 2025 and is available via NLZIET and KPN TV+. Viewers in the Netherlands now have on-demand access to British series, documentaries, lifestyle programmes, comedy and soaps — all with Dutch subtitles. BBC NL+ serves as a digital complement to the linear channel BBC NL (formerly BBC First), which has been broadcasting under its new name since 15 May. The service is fully integrated into the standard NLZIET offering and targets viewers who consume content online. For advertisers, BBC NL+ offers additional reach, with Talpa Media handling ad sales for both BBC NL and BBC NL+.

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SUMMIT

Launch of SUMMIT: new B2B platform for business travel and MICE

SUMMIT is a B2B platform for business travel and MICE, consisting of a print magazine, online content, and a newsletter. It targets professionals in the travel, event, and hospitality sectors. The English-language edition will launch in late September 2025 and will be published quarterly, with a circulation of 6,000 copies. The target audience consists of highly educated, digitally savvy readers aged between 30 and 60, working as travel managers, event planners, or procurement professionals. Approximately 70% of the distribution takes place in the Netherlands and 30% in Belgium and Luxembourg. The digital platform summitbenelux.com and the SUMMIT newsletter were launched in the summer of 2025. In Belgium, SUMMIT is operated by TRAVelMedia Belux.

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NextGen Media

Education Media becomes NextGen Media: new name, familiar reach

Education Media from Bauer Media Outdoor Netherlands is taking a new direction. With a new name and contemporary design, the network will continue under the name NextGen Media. NextGen Media is active at more than 300 educational institutions across the Netherlands and targets a young audience aged 12 to 24. The network consists of approximately 245 digital screens and over 1,450 analog advertising displays, located in high-traffic areas within schools such as auditoriums and cafeterias. Since January 1, 2024, many schools have implemented a mobile phone ban, reducing visual distractions for students. As a result, (D)OOH content in schools may receive increased attention.

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platform Famme integrated into J/M Ouders

Famme and J/M Ouders are combining their content on a single platform

As of August 1, 2025, the platform Famme will be integrated into J/M Ouders, both part of Mediahuis Nederland. The merger brings the content of both websites together on a single platform aimed at parents of children aged 0 to 18 years. Until now, J/M Ouders has primarily targeted parents of children aged 4 and up, while Famme offers content relevant to the period from pregnancy through the toddler years. This combination results in a broader informational offering on parenting and child development. The merged website will remain active online under the name J/M Ouders.

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Love Nature

Ad Alliance handles advertising sales for Love Nature

As of September 1st, Ad Alliance is responsible for the advertising sales of Love Nature, the international nature channel of global media company Blue Ant Media. Love Nature offers high-quality nature and wildlife documentaries and is available in the Netherlands via Ziggo, KPN, Canal Digital, and ONLINE.nl. Ad Alliance manages advertising sales in the Dutch market.

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VNG Magazine

SGNM is responsible for ad sales of VNG Magazine

SGNM is now responsible for the advertisement sales of VNG Magazine. Previously, this role was handled by Cross Media Nederland. The publication targets local government officials, department heads, directors, and civil servants from scale 10 and up within Dutch municipalities. Recently, the Association of Dutch Municipalities (VNG) issued a tender for the complete production and editorial work of the renewed magazine. This assignment has now been awarded to Sabel Communicatie. The publication was previously managed by Sdu. Three more issues will be published in 2025. Starting in 2026, the magazine will appear eight times a year, with a print run of 14,000 copies.

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Kompas Network

Startpagina Home & Themes will continue as Kompas Network

Starting in August 2025, Kompas Publishing will implement a name change, with Startpagina Home & Themes continuing under the new name Kompas Network. The transition will be carried out in phases.

With this step, Kompas Publishing aligns more closely with its evolution into a versatile online media network. The new name will encompass more than twenty titles, divided across six thematic pillars: lifestyle, seniors, families, education, shopping, and cycling.

The well-known website startpagina.nl will remain active and unchanged. The change solely concerns the organizational and network name behind the platform. With Kompas Network, the company reinforces its role as a strong, content-driven network with a focus on reach, quality content, and performance.

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BMO has acquired network partner 2C

2C Network Now Fully Controlled by Bauer Media Outdoor

Bauer Media Outdoor Nederland (BMO) has acquired network partner 2C. Previously, 2C managed the contracts while BMO (formerly Clear Channel) handled sales in certain regions. With the acquisition, which was officially completed on April 1, 2025, BMO now holds full responsibility for both the management and exploitation of these advertising assets.

Advertisers can now contact BMO directly for campaigns within this expanded out-of-home network. While nothing changes for clients in the short term, the acquisition opens up new opportunities for the future and aligns with BMO’s strategy to invest in efficiency, stability, and digital growth.

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ESPN YouTube

Ad Alliance obtains sales rights for ESPN YouTube content

Ad Alliance will expand its partnership with The Walt Disney Company starting in the 2025/2026 season and will also handle ad sales for the YouTube content of sports channel ESPN. This includes highlights, analyses, and interviews related to the VriendenLoterij Eredivisie.

The expansion is part of the existing collaboration between the two parties. Through Ad Alliance, advertisers gain access to a broader Total Video offering, including linear channels, apps, web, and now also ESPN’s YouTube channel. In 2024, this channel had over 161 million views and more than 650,000 subscribers. With this addition, Ad Alliance offers a single point of contact for advertising campaigns around ESPN content across all platforms.

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HBO Max and Ad Alliance introduce Dynamic Ad Replacement (DAR)

Personalised advertising during live sports streams on HBO Max

HBO Max and Ad Alliance are introducing Dynamic Ad Replacement (DAR) within the Sports add-on of HBO Max. This technology enables the replacement of ads in livestreams with personalized versions, tailored to the viewer’s profile and interests.

DAR is used during major sports events such as Wimbledon, the Tour de France, the Vuelta, the US Open, and live broadcasts of UFC fights. The technology provides a more personalized viewing experience and fits within the so-called SAVOD model (subscription and ad-supported video on demand), in which streaming services combine subscriptions with advertising. DAR is included in the Streaming TV package.

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Zomers groot Leeuwarden

New monthly title: ‘Zomers groot Leeuwarden’ by GrootMedia

Since May, GrootMedia has been publishing a new monthly title: Zomers groot Leeuwarden. The magazine is distributed door-to-door in the municipality of Leeuwarden every month from May through September, with a circulation of 50,000 copies. The publication is a collaboration with Arcadia and the Leeuwarder OndernemersFonds. Its editorial focus is on local developments, people, and activities, with special attention to art, culture, and regional stories. The title aims to contribute to strengthening the sense of community among residents of all ages.

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regional editions of DPG Media

Changes in the availability of certain DPG Media editions

Some regional editions of DPG Media are no longer available as standalone advertising options and can now only be booked as part of a combination placement. For AD Groene Hart, this means the Alphen, Woerden, and Gouda editions can now only be booked through AD Groene Hart – all editions (ADGH).

There are also changes at Brabants Dagblad: the editions ’s-Hertogenbosch | Zaltbommel and Boxtel can now only be booked through the combination Brabants Dagblad editions ’s-Hertogenbosch | Zaltbommel | Boxtel (BDBV). Additionally, the separate editions Oss e.o. and Uden | Veghel are no longer available individually, but are now part of the combination Brabants Dagblad editions Oss | Uden | Veghel (BDBQ). These editions will continue to exist, but can only be accessed by advertisers through these combined placements.

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NRC to Mediahuis

Mediahuis nv gives regional newspaper subscribers access to NRC and vice versa.

As of 4 July 2025, subscribers of nine regional newspapers published by Mediahuis Nederland automatically gain access to NRC’s digital journalism via nrc.nl and the NRC app. Conversely, NRC subscribers now also have access to the participating regional titles.

The arrangement applies to digital subscriptions and includes the following newspapers: Dagblad van het Noorden, De Gooi- en Eemlander, De Limburger, Friesch Dagblad, Haarlems Dagblad, IJmuider Courant, Leeuwarder Courant, and Noordhollands Dagblad. With this integration, Mediahuis aims to enrich regional news coverage with the national and international depth of NRC — and vice versa.

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Kompas Publishing acquires Hi Label

Kompas Publishing acquires Hi Label

Kompas Publishing has acquired the remaining shares of Hi Label, making it the full owner of the media company. Previously, in June 2024, Kompas had already acquired a majority stake. The acquisition aligns with the expansion of its portfolio in the lifestyle segment.

Hi Label operates titles such as MAN MAN, FEM FEM, Girlscene, Pure Luxe, F1Max, and Gewoonvoorhem.nl. These brands focus on themes like fashion, grooming, motorsports, and luxury, and cater to audiences of (young) men and women.

The editorial teams of Hi Label and Kompas Publishing will be integrated. The combination of content and campaign structures is intended to create a more consistent offering within the network. The acquisition also increases the reach for integrated campaigns via display, video, and social media.

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Acquisition of RTL Nederland by DPG Media officially approved

Acquisition of RTL Nederland by DPG Media officially approved

The Netherlands Authority for Consumers and Markets (ACM) has approved the acquisition of RTL Nederland by DPG Media. As of July 1, 2025, RTL Nederland will officially become part of DPG. With this acquisition, DPG Media enters the Dutch television and streaming market.

DPG promises to invest in local content and the expansion of Videoland. Agreements have also been made to safeguard independent journalism, including the establishment of foundations for RTL Nieuws and NU.nl. Sven Sauvé will remain CEO of RTL Nederland and will join the Executive Committee of DPG Media.

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New formats for Landleven and +Gezond

Format changes for magazines Landleven and +Gezond

Roularta Media Netherlands adjusts the format of two of its titles.
Starting with issue 10, which will be published on 19 September 2025, Landleven will be released in a new format of 210 x 285 mm. This magazine offers practical information and inspiration about outdoor living, gardening, cooking, and crafts. It reflects the authentic rural lifestyle in the Netherlands. In 2025, Landleven will publish 11 regular issues and 6 Landleven Specials.

+Gezond has had an adjusted format of 202 x 267 mm since June 2025 (previously 220 x 275 mm). The magazine provides health tips, expert interviews, and relatable stories from readers. +Gezond is published six times a year.

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As of September 1, 2025, the regional radio landscape in the Netherlands will change

Regional radio reorganized: these are the changes starting September 1, 2025

Starting September 1, 2025, the regional radio landscape in the Netherlands will change. Due to the auction of non-national commercial FM and DAB+ frequencies, radio stations and their broadcast areas have been reorganized.

The number of FM lots has been halved from 54 to 27, now better aligned with the digital DAB+ layout. This leads to more efficient and broader coverage. Ten parties have received new licenses, valid until 2035. Among them are both familiar and new names, such as GLXY Radio (hip hop, Randstad), Simone FM (now in six provinces), Grand Prix Radio (South Holland), and Sunrise FM.

A key change is that national radio brands are no longer allowed to use regional FM frequencies. As a result, stations like Radio 10 Brabant and Qmusic Limburg will disappear from the airwaves in those regions.

These changes create new advertising opportunities and broader digital coverage via DAB+.

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more influencers will fall under the supervision of the Dutch Media Authority (Commissariaat voor de Media)

Micro-influencers also to fall under media supervision from now on

Starting June 16, 2025, more influencers will fall under the supervision of the Dutch Media Authority (Commissariaat voor de Media). The previous threshold of 500,000 followers will be removed, meaning smaller influencers — such as micro-influencers — will also be subject to regulation. This applies to video creators on YouTube, Instagram, or TikTok who upload at least 24 videos per year, benefit from these activities, and are registered with the Chamber of Commerce. They must be transparent about advertising, consider the interests of minors, and clearly disclose their identity. This change aligns with efforts to ensure a safe online environment for young people. The Media Authority will collaborate with other regulators and European partners in this initiative.

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Brand&Brandweer

As of June 2025, Elma Media is responsible for advertising sales for Brand&Brandweer

The June 16, 2025 issue of Brand&Brandweer is the first edition published under the responsibility of Kris Kras Communicatie. The title was acquired earlier this year, in March 2025, from the previous publisher Sdu.

Brand&Brandweer consists of a professional magazine, a digital newsletter, and a website. The publication targets professionals within fire brigades and the 25 safety regions, as well as policy makers and other stakeholders involved in fire prevention and firefighting.

The magazine is published eight times per year with a personalized print run of 1,500 copies. The digital newsletter also reaches 1,500 subscribers and is sent out ten times a year. The website, launching on July 1, 2025, offers additional exposure opportunities, including banners and advertorials. As of June 2025, advertising sales are handled by Elma Media.

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Azerion en E Power Audio Sales

Collaboration between Azerion and E Power Audio Sales

In May 2025, digital media platform Azerion announced it was expanding its business in digital audio advertising through a series of new partnerships. The parties involved include Radio France, LG Electronics, SoundCloud and - specifically for the Dutch market - E Power Audio Sales.

The partnership with E Power Audio Sales focuses on strengthening digital audio reach in the Netherlands. E Power Radio is a network of radio stations with regional and national coverage via FM, DAB+, online and cable. The network includes stations such as Arrow, KINK, TukkerFM, radioNL and reaches more than 4.5 million listeners monthly. E Power has extensive experience in managing audio advertising. By joining forces, both parties combine local market knowledge with technological support and distribution capacity. This collaboration is part of the platform's broader strategy to further strengthen its position in the European digital audio market.

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Avant Garde

Avant Garde returns to the Dutch market after 14 years

The magazine Avant Garde will reappear in the Netherlands starting October 2025. The publication focuses on topics such as fashion, design, art, lifestyle, and travel. Avant Garde is published twice a year with a circulation of 30,000 copies. The magazine will be available through bookstores, newsstands, supermarkets, and cultural institutions. In addition to the print editions, the magazine will also be available digitally. Advertising sales are handled by PBQ Media B.V. Avant Garde also organizes various events offering advertising and sponsorship opportunities.

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V&VN Ambulancezorg

V&VN Ambulancezorg to Elma Media

The journal V&VN Ambulancezorg and the accompanying digital newsletter have been transferred to Elma Media. The publication is produced in collaboration with V&VN Ambulancezorg. The magazine is published four times a year and reaches approximately 5,000 to 6,000 readers. The newsletter is also sent out quarterly and reaches 4,477 subscribers. Both channels target professionals in the ambulance care sector, including ambulance nurses, drivers, emergency dispatchers, and policy makers.

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Retail digitaal netwerk

Kruidvat rolls out DOOH network in collaboration with Global Media & Entertainment

Kruidvat has begun the nationwide rollout of a Digital Out of Home (DOOH) network across 775 stores.
Digital screens are being installed in shop windows, reaching both store visitors and passers-by on the high street.

Global Media & Entertainment handles ad sales and supports advertisers in campaign deployment.
The Kruidvat screens are part of the broader 'Retail Digital Network', which includes other locations as well.

The rollout is currently taking place in phases.
Approximately 50 screens are installed each week. By August 2025, an estimated 400 screens will be operational. The remaining 375 screens will be installed in the first quarter of 2026. Regular sales will start in August.

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Gezondnu

Pijper Media acquires Gezondnu from MixCom Publish

On May 20, 2025, Pijper Media acquired the title Gezondnu from MixCom Publish B.V. With this acquisition, the publisher expands its portfolio within the health and lifestyle segment.

Gezondnu includes a magazine published six times a year, a newsletter, social media channels, and the website gezondnu.nl. Its content focuses on three central themes: healthy living, happy living, and sustainable (green) living.

The editorial team collaborates with experts from various fields, including science, naturopathy, complementary care, and knowledge institutes, to provide reliable and accessible information.

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Dag & Nacht Media en Tonny Media

Talpa Media handles podcast advertising for Dag & Nacht and Tonny Media

As of June 1, 2025, Talpa Media will exclusively take on the sales of programmatic audio advertising and Run of Network (RON) campaigns for all podcasts of Dag & Nacht Media and Tonny Media, both subsidiaries of Podimo. The sales of native advertising and branded content will remain the responsibility of the podcast publishers themselves. Talpa Media reinforces its leading position as a 'one stop shop' for the purchase of audio campaigns on FM, DAB+, streaming audio, and podcasts.

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VINTÁÁÁGE

VINTÁÁÁGE – A new magazine offering knowledge and context on vintage fashion and lifestyle

PARLOUR MEDIA HOUSE has launched the magazine VINTÁÁÁGE.
VINTÁÁÁGE targets fashion and sustainability enthusiasts, ranging from Gen Z to millennials and older. Readers are interested in in-depth articles on vintage, circularity, and fashion culture. The magazine is published twice a year with a print run of approximately 10,000 copies. VINTÁÁÁGE aims to share knowledge through both the magazine and events. The contributing experts work in sectors such as the fashion industry, education, and cultural sector. Advertising sales are managed by Georgette Koning.

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Bauer Media Outdoor Nederland

Clear Channel Nederland is now Bauer Media Outdoor Nederland

Clear Channel Nederland B.V. is now officially Bauer Media Outdoor Nederland B.V., following the acquisition of Clear Channel Europe by the German Bauer Media Group on 31 March 2025. Activities in the Netherlands will remain unchanged. The Dutch organization is now part of Bauer Media Outdoor, which operates 110,000 outdoor advertising locations across Europe. Bauer Media is active in sixteen countries and has a media portfolio that includes over 200 magazine titles and 150 radio stations. The new visual identity will be gradually introduced in the Netherlands over the coming months.

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Gonzo Circus

Gonzo (circus) takes advertising sales in-house

Publisher Gonzo Circus VZW is taking its advertising sales in-house. New inquiries will henceforth be handled directly. Virtùmedia will remain active within the existing network but will no longer process new requests. Gonzo (circus) is an independent cultural platform featuring a quarterly magazine, a digital newsletter, and a website. The magazine is published in both the Netherlands and Belgium. Its editorial focus is on innovative music genres such as contemporary composed music, electronic, jazz, metal, and experimental pop. It also covers literature, film, and visual culture. The publication targets a culturally engaged and creatively active audience. Advertising opportunities are available across both print and digital channels.

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digital screens in Stadshart Amstelveen

Ocean Outdoor expands digital network in Stadshart Amstelveen

Ocean Outdoor has begun installing digital screens in Stadshart Amstelveen. In April 2025, the first two large screens were put into operation: one at The Entrance, opposite the Cobra Museum, and one at The Rembrandthof in the shopping area. A total of seven large digital screens and sixteen digital totems will be installed. Further rollout will take place in the coming months.

This expansion is part of a broader redevelopment of Stadshart Amstelveen, with a focus on greening, expansion, and enhancing the visitor experience. Ocean Outdoor is carrying out this project in collaboration with Unibail-Rodamco-Westfield (URW), known among other things for Westfield Mall of the Netherlands.

The large digital screens are part of Ocean Outdoor’s DIGITAL CITY PREMIUM network, aimed at high visibility in busy city centres. The totems are part of the DIGITAL SMALL FORMAT network, featuring smaller screens at high-traffic urban locations.

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social video formats

Hearst Netherlands further expands its range of social video formats

Hearst Netherlands is expanding its range of innovative editorial social video formats. In March, JAN introduced new formats, and now Cosmopolitan, ELLE, and Harper’s Bazaar are following with new initiatives tailored to their specific target audiences. From trending topics to in-depth stories – each brand brings these subjects to life in its own unique way. The new editorial social video formats are launched on TikTok and Instagram Reels, covering themes from food & drinks to beauty and lifestyle, product experiences, and event reports. The content is presented by the editorial teams, focusing on authenticity and engagement.

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MMA Social Media Monitor 2025 Q1 have been published in Retriever

MMA Social Media Monitor 2025 Q1 have been published in Retriever

The latest data from the MMA Social Media Monitor for the first quarter of 2025 have been published in Retriever. They show a strong growth of women’s magazines on TikTok. Titles such as LINDA., Vogue, Cosmopolitan, ELLE, Flow, and &C have seen a significant increase in followers. TikTok’s share grew from 5% to 8%, continuing to be the fastest-growing platform within magazine media.

In addition to the rise of women’s magazines on TikTok, a shift in platform usage is visible. Notably, opinion and newspaper magazines are gaining more followers on Instagram, which is increasingly being used as a news platform. LinkedIn is also gaining ground, while X no longer shows growth in followers for any magazine brand.

Facebook still holds the largest share with 40%, followed by Instagram (33%) and TikTok (8%), which is now almost equal to X (9%). YouTube (6%), Pinterest (4%), and LinkedIn (1%) follow.

Miljuschka remains the largest magazine brand across all social media channels, followed by LINDA., vtwonen, Voetbal International, and Playboy. All brands in the top 5 have more than one million followers.

The MMA Social Media Monitor is published quarterly. This 35th edition measures 134 Dutch magazine brands.

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Kleindier Magazine

Advertising rate sales for Kleindier Magazine transferred to Bureau Van Vliet

The advertising sales for Kleindier Magazine will now be handled by Bureau Van Vliet. The monthly magazine, with a circulation of 4,000 copies, is aimed at enthusiasts and breeders of purebred rabbits, chickens, fancy pigeons, waterfowl, guinea pigs, and other small pets. It offers articles on care, housing, health, and breeds, complemented by coverage of exhibitions in the Netherlands and Belgium, as well as an up-to-date agenda. Published by Nederlandse Kleindierenpublicaties, the magazine informs and connects a passionate community of hobby breeders and animal lovers.

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businessinsider.nl

Sijthoff Media will discontinue Business Insider Netherlands as of July 1, 2025

Sijthoff Media to discontinue businessinsider.nl as of July 1, 2025. The platform, which attracts over 2.2 million unique visitors per month, is the Dutch edition of the international business news brand Business Insider, part of Insider Inc. Sijthoff Media has decided to focus more specifically on target audiences in finance, HR, marketing, M&A, tech, and government. Additionally, the company will concentrate on further expanding its portfolio of conferences, training programs, and educational offerings.

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Disney Jr.

Disney Jr. will take over the channel position of Disney XD as of May 1, 2025

As of May 1, 2025, Disney Jr. will take over the channel position of Disney XD in the Netherlands. This means that Disney XD will cease to exist as a linear channel. However, Disney XD programs will remain available via Disney Channel (linear) and through the streaming service Disney+. Disney Jr. targets young children aged 2 to 6 and broadcasts during the day. The programming is cheerful and educational, featuring popular titles such as Bluey, Spidey and His Amazing Friends, Mickey Mouse Funhouse, Disney Jr. Ariel, and Robogobo. Advertising sales for Disney Jr. in the Netherlands are handled by Ad Alliance.

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BBC NL

BBC First rebranded as BBC NL, with focus on Dutch audience

As of 15 May 2025, the name of the television channel BBC First in the Netherlands will change to BBC NL. The channel will continue to focus on offering British drama series and crime stories, all with Dutch subtitles. BBC NL is specifically curated for the Dutch audience, featuring a selection of programmes from both BBC Studios and other British producers. The content will largely remain the same, but the channel will receive a refreshed look. Advertising sales are handled by Talpa Media, part of Talpa Network.

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mobiliteitsportfolio

Acquisition of Mobility Portfolio by ProMedia Group

ProMedia Group has acquired the mobility portfolio of Acquire as of March 31, 2025. This includes the trade journals OV-Magazine, Verkeerskunde, and MobiliteitsPlatform, as well as related conferences such as the National Cycling Congress and the National Traffic Science Congress. These titles focus on mobility issues within government and policy. The team will remain active from Zwolle, where ProMedia is opening an office. Nothing will change for those involved at this time. Following the sale, Acquire will focus on other domains such as public space, healthcare, welfare, and the living environment.

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Radio Noordzee

Radio Noordzee has returned as a digital radio station via DAB+ and the internet

Radio Noordzee, a station from Talpa Network, officially returned on April 1, 2025, as a digital radio station via DAB+ and the internet. The station focuses entirely on Dutch-language music — English-language songs by Dutch artists are not broadcast. The station’s slogan reflects this: "200% Puur Hollands" ("200% Pure Dutch"). Since April 2, a fixed programming schedule has been in place, with Silvan Stoet in the morning, followed by Marlayne Sahupala, and a lunch show hosted each week by a different Dutch artist. Jan-Paul Grootentraast presents the afternoon show. On DAB+, Radio Noordzee has taken over the spot previously held by Sky Radio Lovesongs, which is now available exclusively online.

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Koninklijke Eisma B.V.

Eisma Media Groep becomes Koninklijke Eisma B.V.

In honor of its 150th anniversary, Eisma Media Groep received the designation ‘Royal’ from His Majesty the King on April 3, 2025. As a result, the holding’s name has been changed to Koninklijke Eisma B.V.. For the operating companies, nothing changes apart from an update to the logo. Koninklijke Eisma is active in B2B and educational markets, offering trade magazines, websites, newsletters, events, and educational materials. Jongbloed Christelijke Media is also part of the company.

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TENNiS Magazine

TENNiS Magazine acquired by Sport76 Media

Sport76 Media has recently acquired TENNiS Magazine. The first edition under the new publisher was released on March 28. TENNiS Magazine is a premium 100-page publication aimed at both avid and recreational tennis enthusiasts. The brand includes a magazine, newsletter, and social media channels. The target audience consists of 60% men and 40% women, reflecting the broad appeal of the sport. In 2025, the magazine will be published five times, increasing to six issues in 2026. The circulation is 15,000 copies. Previously, ad sales were handled by Bureau Van Vliet.

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JAN introduces four editorial formats on Instagram Reels

JAN introduces four editorial formats on Instagram Reels

JAN, part of Hearst Netherlands, introduces four new editorial video formats on Instagram Reels: Lift Fits, Beauty Test, Come Shop With Me, and Styling Challenge. Each format offers accessible inspiration and advice for JAN followers. In Lift Fits, an editor shares her outfit of the day, including links to shop the items. In Beauty Test, the editorial team tries out viral beauty products and shares their findings. Come Shop With Me features editors visiting stores and boutiques to highlight seasonal trends. In Styling Challenge, two editors style the same clothing pieces in different ways.

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PLUS Retail Digitale Stoepborden

PLUS Retail launches Digital Pavement Signs at 50 stores

From April 2025, PLUS Retail will launch Digital Pavement Signs at around 50 stores. These double-sided screens expand the existing network of digital screens and display the same content as in the store. The programming consists of a mix of store-related content, national PLUS information, and Retail Media integration. The number of views and the reach of the screens are calculated per store, per day, and per hour based on cash register transactions and a standard method for measuring visibility (D-OTS) from VIA Nederland.

With 3D animations, you can make a product stand out even more on the digital screens in and around the stores, including the new digital pavement signs. In these animations, the product appears to come out of the screen, creating a strong visual effect.

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BV Limburg

New website and newsletter BV Limburg for South Limburg entrepreneurs

On Wednesday, March 12, 2025, a new website was launched focusing on news for entrepreneurs in South Limburg. The site, called BV Limburg, is an initiative of media company De Media Experts from Maastricht, which also publishes the digital newspaper De Nieuwe Ster. The website provides local business news and is supported by a weekly newsletter on Wednesdays. This platform addresses the need for a central hub for entrepreneurial news in the region.

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Kompas Publishing joined VINEX and is included in the NMO research

Kompas Publishing joined VINEX and is included in the NMO research

Since March 1, 2025, Kompas Publishing has joined VINEX, allowing the media company's brands to be included in the audience research conducted by the National Media Research (NMO). This includes the titles Startpagina (including GoeieVraag), Kek Mama, Datumprikker, Weer.nl, and the Viva forum.

According to Dennis Kortekaas, Commercial Director of Kompas Publishing, participation in NMO Online provides valuable insight into the reach of the titles and contributes to market transparency. Joris van Lierop, Director of VINEX, states that the inclusion of Kompas Publishing helps to create a more comprehensive picture of digital media consumption in the Netherlands.

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ProMedia Group acquires publisher Riomar

ProMedia Group acquires publisher Riomar and strengthens position in the inland shipping sector

ProMedia Group, publisher of trade media in transport, logistics, and mobility, has acquired publisher Riomar, known for the Binnenvaartkrant, as of March 5, 2025. With this acquisition, ProMedia expands its maritime portfolio and increases its presence in the inland shipping sector. The Binnenvaartkrant will continue to operate independently, and there will be no immediate changes for staff, readers, or advertisers. ProMedia Group publishes several transport-related titles, including Nieuwsblad Transport and Schuttevaer, and aims to broaden its offering in maritime and logistics media with this move.

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NPMM 2024-III

New publication: NPMM 2024-III

The reach results of NPMM 2024-III (NMO Print & Brand Monitor 2024-III) have been published in Retriever. This publication provides the latest print reach figures for newspapers and magazines covering the period from Q3 2023 to Q2 2024, offering insights into readership reach and developments within the print media landscape. The NPMM 2024-III results present a clear picture of the popularity and reach of various titles.

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Retail Media Mass Targeting - Shell Station Takeover (SST)

Shell Netherlands and RetailMedia.One launch Retail Media Mass Targeting - Shell Station Takeover (SST)

RetailMedia.One and Shell Netherlands introduce Retail Media Mass Targeting - Shell Station Takeover (SST), a media platform at Shell fuel stations. The concept enables the simultaneous use of all touchpoints at a location. Advertisers can purchase all digital screens, welcome screens, and audio commercials at a site for maximum visibility. Shell provides its media channels, while RetailMedia.One manages the technology and operations.

The collaboration targets both FMCG brands and B2B players, such as technology and consulting firms. Shell fuel stations have a large reach and are strategically located. The Shell Station Takeover (SST) reaches 2 to 2.5 million visits per week, with an audience largely responsible for daily shopping.

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MedNet Huisartsgeneeskunde

MedNet Huisartsgeneeskunde: new print title for general practitioners

Springer Healthcare, part of the Springer Nature Group, is launching the print title MedNet Huisartsgeneeskunde: a professional magazine and email newsletter for general practitioners. The publication provides news and practical examples of developments in general practice.

The editorial team collaborates with an advisory board and focuses on current topics within the field. The magazine is published quarterly in tabloid format, with the first issue releasing on March 13, 2025. The newsletter is sent out monthly. MedNet Huisartsgeneeskunde is already a well-established name in providing accredited training for general practitioners, now expanded with news for the target audience.

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Weekblad Privé

Weekly magazine Privé introduces new formats

As of February 5, 2025, weekly magazine Privé from Mediahuis Nederland will adopt new formats. Privé targets readers interested in entertainment, royalty, and showbiz news. It is distributed nationwide via retail sales and subscriptions, offering exclusive reports, interviews, and background stories on celebrities. The new full-page format is 220 x 290 mm.

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iCulture

Online publisher BigSpark new owner of iCulture.nl

As of January 15, 2025, online publisher BigSpark is the new owner of iCulture. The website will become part of the Think Tech platform, alongside iPhoned, iCreate, c’t, Android Planet, and Androidworld. This platform reaches over nine million visitors per month.

iCulture will continue as an independent brand under editor-in-chief Sven Lamers. The website focuses on experienced Apple users who want to make the most of their devices. Visitors can find up-to-date news, practical tips, and advice on products and accessories.

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Geo-Informatie Nederland (GIN)

Advertising sales for Geo-Informatie Nederland (GIN) to Geomares Publishing BV

From 2025, Geomares Publishing will handle advertising sales for Geo-Informatie Nederland (GIN). Previously, this was done by Performis. GIN consists of the magazine Geo-Info, a website, and a monthly newsletter. These platforms are aimed at professionals and organizations in the geo-information sector, including surveyors, geodesy experts, cartographers, earth observation specialists, and policymakers in land and property management. Geo-Info is published four times a year and covers developments in the field. The website and newsletter provide additional news, job listings, and opportunities for content contributions.

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main brands Radio 538, Radio 10, and Sky Radio

Talpa Network discontinues JUKE and focuses on main brands

Talpa Network has discontinued JUKE as an independent brand and is focusing on its main brands: Radio 538, Radio 10, and Sky Radio. Since 2017, JUKE has served as a test lab for digital audio innovations, contributing to the development of new technologies and collaborations. As of January 2025, JUKE will no longer be available in app stores, and by early March, the website will be fully phased out. The technology and expertise developed within JUKE will be integrated into Talpa Network's future digital initiatives and revamped platforms.

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De Wereldfietser

De Wereldfietser continued by Virtùmedia

The title De Wereldfietser has been acquired by Virtùmedia, and the first edition under this publisher was released at the end of January 2025. This magazine for cycling travelers is filled with stories, interviews, and tips on routes, equipment, and travel. It is published four times a year in the Netherlands, simultaneously with De Vakantiefietser in Flanders. Both editions are identical except for the cover. In the Netherlands, it is called De Wereldfietser, while in Belgium, it is De Vakantiefietser. Advertisements are published in both editions and managed by Virtùmedia.

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PRINTmatters

Eisma Media Groep acquires PRINTmatters

As of February 3, with retroactive effect from January 1, Eisma Media Groep has acquired the trade magazine PRINTmatters from Management Media. PRINTmatters focuses on the graphic media and visual communication industry and is published six times a year with a circulation of 4,200 copies (self-reported). In addition to the magazine, PRINTmatters offers a website with daily updates and a weekly newsletter. It provides information and insights on trends, technology, design, and innovations in the graphic sector.

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MMA Social Media Monitor

MMA Social Media Monitor 2024 Q4 in Retriever

The latest data from the MMA Social Media Monitor has been published in Retriever. The newest figures show a clear shift in platform usage among magazine brands with news-related content. Followers are leaving X (formerly Twitter) and moving to Instagram, Bluesky, and LinkedIn. This trend is particularly noticeable among news, opinion, science, and sports magazines. Additionally, TikTok remains the fastest-growing platform, with a 5% increase in followers in the fourth quarter of 2024. Facebook retains the largest share at 42%, followed by Instagram at 34%. Miljuschka remains the largest magazine brand on social media, followed by vtwonen and LINDA.

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TrosKompas en TV Krant

TrosKompas and TV Krant strengthen their position at Bindinc.

AVROTROS and Bindinc. announce a strategic change: as of 2025, TrosKompas and TV Krant will fall under Bindinc. Almost nothing will change, except for adjustments to the formats of commercials. Bindinc. will take full management, including production, distribution, purchasing, and sales of ad space, as well as the operation of the guides. The identity of TrosKompas and TV Krant will remain unchanged.

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Industrielinqs Magazine

PetroChem from 2025 as a supplement in Industrielinqs Magazine

From 2025, PetroChem will no longer be published as a standalone issue but as a special supplement within Industrielinqs Magazine. This magazine, published by ProMedia Publishers B.V., will now be issued 10 times a year instead of 5. Industrielinqs Magazine targets middle and senior management in the industry. It covers topics such as energy transition, innovation, and safety, with a particular focus on the petrochemical sector, making it a valuable information source for professionals in this field.

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nrc

Meet the professionals…

Image of Juliette Eijsvoogel
Juliette Eijsvoogel
Sales Manager - Agencies & Commercial Development at Bol - bol retail media
In three words: Enthusiastic, sociable, determine
cup of coffee
A strong black coffee and an occasional cappuccino

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