Mediahuis NRC and Volksportret launch partnership for AI campaign testing

Mediahuis NRC and Volksportret are launching a partnership for pre-testing campaigns and branded content using AI. Advertisers can now have campaigns reviewed via the Volksportret platform before publication.

Volksportret works with one hundred synthetic communities based on representative population data, with each community representing 1% of the Netherlands. Concepts, messages and creative executions are tested using this model. According to the announcement, the platform delivers reports within a few days, whereas traditional panel research takes several weeks.

The partnership applies to campaigns and branded content campaigns from advertisers at Mediahuis NRC.