BNR.nl revamped with news-first layout and new native advertising formats

BNR has revamped BNR.nl with a news-first layout, more space for journalistic content, and new commercial opportunities for advertisers. The relaunch follows the previously launched BNR app, which according to BNR demonstrated that a news-first homepage leads to more returning visitors and more articles per session.

The relaunched website introduces a new native advertising format with multiple call-to-actions and a more prominent position on the homepage. In addition, article detail pages have been expanded with an additional rectangle ad position, available on both desktop and mobile. In the period from March through June 2026, over 26 million article pages were visited on BNR.nl.

BNR is part of FD Mediagroep.