Weekly paper De Bode switches to berliner format

27 October 2026

Weekly paper De Bode, published by Uitgeverij de Bode bv, will switch from tabloid to berliner format as of 1 November 2026 (week 45). The new format is 25% larger than the current tabloid format and offers more space for advertisements in a variety of sizes, from small ads to full-page presentations. The paper is distributed in West Brabant and Tholen.

At the same time, the publisher is introducing a revised rate structure based on three principles: format indices (a fixed ratio per advertisement format relative to the full-page rate), frequency discounts for multiple primary placements, and multi-edition discounts for placement across several editions.

Weekly paper BredaVandaag, also part of Em. de Jong Media, will retain the half-berliner format. Em. de Jong Media comprises 30 news brands with a combined weekly circulation of more than 656,000 copies.

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