Training courses
For whom
- Marketing/Communication professionals
- PR managers
- Media planners
- Account/Sales managers
Costs
€ 590 excl. VAT
High-quality, small-scale training with a personal approach, fully provided including lunch, course material and participation certificate.
Training dates
- Friday 6 March 2026
- Friday 12 June 2026
- Friday 25 September 2026
- Friday 30 October 2026
Please also enquire about in-company training courses.
Training course
Retriever organises a high-quality, small-scale one-day training course, “Introduction to Media Planning,” four times a year. During this training, you’ll go through every step of the modern media-planning process — from strategy and audience analysis to channel selection, budget allocation and evaluation. By the end of the day, you’ll be familiar with all the factors that influence a successful media campaign.
Each edition is updated with the latest real-world examples, ensuring you stay informed about current developments and insights in the field — including the growing role of AI in analysis, planning and optimisation.
Join us and follow the key decision making moments within the media planning process step by step. Let yourself be enlightened by the teaching material and inspired by the trainer and your fellow participants.
Course goals
At the end of this training course you will have gained knowledge of the following subjects:
- Important trends in the marketing- & communications branch
- All factors that influence a successful media campaign
- Concepts like Storytelling and Earned, Owned & Paid Media
- All phases of the media planning process
- Media buying tips & tricks
Testimonials
Super informative! I'm going home inspired!
Good interaction, information, and a diverse group from which you can also learn.
Great training. Nice and interactive, just the way I like it!
Timetable
09.00-09-30
reception with coffee/tea and cakes
09.30-11.00
media planning in a digitizing world – communication is everywhere – firms ‘in control’ – when a media campaign? – know your target audience – hierarchy of effects – phases media plannings process
11.00-11.15
coffee-/tea break
11.15-12.30
discussion on Phase I: decide upon and formulate objectives, message, target audience, time slot and budget
12.30-13.00
lunch with sandwiches & coffee/tea/fresh orange juice
13.00-14.30
discussion on Phase II and III with examples from the practice: means and channels with judgement criteria for media selection, and within that title selection
14.30-14.45
coffee-/tea break
14.45-15.30
discussion Phase IV and V: media plan: timing and costs of buying: tips & tricks
15.30-16.00
discussion & closing statements
A certificate will be handed out with a confirmation of participation after the training.
Trainer
Corina Soethof, experienced Senior Media professional and accomplished trainer.
Appreciation
On a scale from 1 to 10, participants rate this training course an 8 or higher