From the FIFA World Cup to 'Prinsjesdag': an exceptional summer for media planners

For media planners, the next 100 days promise a period of consecutive audience peaks and strong demand for visibility. The FIFA World Cup (11 June–19 July), Wimbledon (29 June–12 July) and the Tour de France (4–26 July) will dominate much of the summer, followed by WorldPride Amsterdam (25 July–8 August) and the final edition of the Dutch Grand Prix in Zandvoort (21–23 August). At the same time, staggered school holidays and major festivals such as North Sea Jazz, Zwarte Cross and Lowlands will add to the seasonal media activity.

In the calendar below, we highlight the key media moments and planning opportunities for the months ahead.