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NMO publishes new reach figures for door-to-door newspapers 2026

NMO today publishes the latest reach figures for Dutch door-to-door newspapers in NPM-DGM-HAH 2 jaar 2026. The study is based on fieldwork carried out in 2024 and 2025.

The results show that door-to-door newspapers remain a mass medium in the Netherlands: 10.7 million people aged 13+ read a door-to-door newspaper at least occasionally. Of these readers, 71% read only the printed edition, while 23% use both print and digital.

The new reach figures are available in the NMO Dashboard from 24 September and will soon also be available in the Retriever media database.

Sources & Transparency

Review requested

This news item was independently prepared by Retriever using verifiable primary sources and reviewed before publication. The sources used are listed below.

  • NMO Nationaal Media Onderzoek · Information provided directly to Retriever
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Independently prepared by RetrieverHow this worksView the media data in the Retriever database
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