Mediahuis Nederland launches Vertical Stories on 1 November

04 November 2026

Mediahuis Nederland is launching Vertical Stories, an advertising format that displays vertical videos and images on the home and article pages of Mediahuis titles. Users navigate through the story panels independently, and advertisers can add a CTA button for click-through to a client destination. The format will be available to all advertisers in the Netherlands from 1 November 2026.

The format was tested with bol, TUI and MediaMarkt. First performance results and benchmarks are expected in January 2027. Mediahuis refers to research by MSI-ACI, which shows that brand recall for advertisements in news media scores an index of 128 compared to social media, and image attributes an index of 148.

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