After several years of absence, L’HOMO. is returning to the media landscape. The magazine for the LGBTQIA+ community will be published on April 23, 2026; its social media channels are already live. With this relaunch, LINDA. once again provides a platform for visibility, connection, and inclusivity. L’HOMO. is aimed at everyone who identifies within the rainbow spectrum — or wants to get to know it (better). L’HOMO. is published once a year and will be available in stores for twelve weeks.

On 26 March 2026, Roularta Media Nederland will launch the new special Extra. This luxury lifestyle series is published four times a year, each edition built around a single timeless theme. Every issue combines journalistic features, strong photography and a calm design into a thematic collector’s edition. In addition to the print edition, Extra is also available digitally via EW Digital Only and the MijnMagazines app.

Extra targets an affluent, engaged and culturally interested readership. Its readers are critical, curious and prefer to form their own opinions. The magazine reaches 180,000 readers per edition, including entrepreneurs, business decision-makers and high-income households with a broad interest in culture, travel, comfort and gastronomy. They approach their spending consciously and thoughtfully.

DPG Media Advertising has expanded its self-service platform Ad Manager with three new AI tools within Smart Studio. These tools enable campaign visuals to be enhanced using AI, contributing to better results and greater efficiency.

The new features support different stages of the creative process. With Image Animation, subtle motion can be added to static images, making advertisements stand out more without losing their character. Image Expansion uses AI to automatically extend campaign visuals and adapt them to a wide range of advertising formats. In addition, Image Variants makes it possible to generate multiple versions of an advertisement, allowing advertisers to more easily test which execution best matches a specific target audience.

The tools can be used for Seamless Ads, advertising formats that visually blend into the editorial environment in which they are placed.

In this way, DPG Media responds to the growing demand for scalable and efficient production of campaign materials. At the same time, the company emphasizes that control remains with the user. The AI applications are deployed within its own local media network, which DPG Media positions as an alternative to international tech platforms within what it calls the “Trusted Web.”

WIJ Special Media B.V. has been acquired by the Belgian company N2COM SA. Through this acquisition, both organisations combine their activities in the Netherlands and Belgium, with the aim of enabling further growth into other European countries. WIJ Special Media and N2COM will continue to operate under their own brands and remain focused on their respective home markets, while cooperating and sharing expertise where possible.

The management of WIJ Special Media will remain in the hands of Anja Schuttert and Marcel Bakker, who will work closely with Edouard Gilain, CEO of N2COM. WIJ Special Media will also continue its close connection with Prénatal and is well known for initiatives such as the Blije Doos and WIJ.nl. In Belgium, N2COM operates under the Babyboom brand and offers a mix of sampling, online and print media, as well as events.

Hearst Netherlands has entered into a partnership with Opt Out Advertising as its AdTech partner. Through this collaboration, Hearst adds a new technology to its online advertising offering that operates without tracking or the use of personal data.

Opt Out Advertising provides an advertising solution in which campaigns are delivered without tracking individual users. Ads are based on context and reach rather than personal profiles. This aligns with the growing focus on privacy within digital advertising.

The technical and operational integrations have now been completed. Interested advertisers can immediately purchase consentless campaigns across titles such as Bicycling, Cosmopolitan, ELLE, Men’s Health, National Geographic, Quest, Quote and Runner’s World. This new solution falls within Hearst Netherlands’ existing rate structure.

The acquisition of Mood for Magazines B.V. by DPG Media has been finalized. As a result, LINDA. and LINDA.meiden, together with Vogue.nl, have become part of DPG Media’s portfolio.

Linda de Mol will remain closely involved with the brand and the current editorial leadership. The editorial teams will now form part of the News Media & Magazines business unit.

As of 1 February 2026, the titles have moved to Mediavaert in Amsterdam. With this step, the strong cross-media brand LINDA. gains a future-proof foundation within DPG Media, creating room for further digital and editorial development.

From week 2 of 2026, new submission and publication dates will apply to a number of Zeeuws door-to-door newspapers, including De Scheldepost. From that point on, advertisements must be submitted by Wednesday at 1:00 p.m. at the latest. Distribution of the newspaper will take place on Thursday, Friday and Saturday.

The adjusted schedule also applies to De Reimerwaalse Bode, De Middelburgse & Veerse Bode, Het Gele Krantje, De Goese Bode / De Borselse Bode and De Vlissingse Bode. These titles fall under Zeeuws Mediacentrum, the new publisher of the aforementioned door-to-door newspapers.

On 23 April, Leefstijl van Morgen will be launched, a new digital consumer magazine (digizine) published by Medsuna. The title targets men and women aged 25 to 68 with an interest in health, nutrition, mental resilience and work–life balance.

Medsuna, the publisher of this new health-focused title, is part of a medical publishing group that has been active for more than 30 years in continuing education for physicians and nurses. The content of Leefstijl van Morgen is based on current scientific insights, translated into practical and accessible information for a broad audience.

Leefstijl van Morgen is published five times a year and distributed entirely digitally via a combination of online consumer channels and targeted email newsletters, with additional access via an app. In this way, the title reaches approximately 400,000 consumers. In addition to display advertising, advertorials and branded content are also available to advertisers.

SPAR Holding has appointed RetailMedia.One as the exclusive partner for the exploitation of SPAR retail media. This means that RetailMedia.One will now handle advertising sales and act as the main point of contact for campaigns within the SPAR network. For media planners and advertisers, this primarily brings clarity, as requests and campaigns are managed through a single party, while SPAR focuses on further professionalising its retail media offering. In practice, this involves a mix of in-store and online channels, such as digital screens in multiple locations throughout the store and in-store print.

RetailMedia.One already works with SPAR University, the formula aimed at Gen Z and students, which is present on 15 campuses in the Netherlands, including Delft, Rotterdam and Amsterdam.

GrootMedia will launch the free local newspaper Groot Leeuwarden on 22 January 2026. Groot Leeuwarden offers daily up-to-date local news via the website grootleeuwarden.nl and publishes a monthly print edition featuring in-depth stories. The newspaper is distributed door-to-door every month within the municipality of Leeuwarden, with a circulation of 55,000 copies. It focuses on stories from the region, by and for all residents. The price for a full-colour full-page (1/1 page) advertisement is €1,250. Groot Leeuwarden is part of the GrootMedia network, which includes several Frisian titles.

Bureau Van Vliet B.V. will handle advertising sales for ERM (Elektro Retail Magazine) and Gen.Magazine (Gen.) as of 1 January 2026. ERM is the trade magazine for the Dutch electrical retail sector and is aimed at online and offline retailers, independent retailers and other market players. The magazine is published 11 times a year with a circulation of 1,690 copies and is supported by the ERM newsletter and the ERMonline.nl website, which provides daily news and industry updates. The 1/1 FC 2026 rate is € 2,925. Gen.Magazine (Gen.) is aimed at highly educated readers, mainly men (75%), and experienced researchers, and is published 4 times a year with a circulation of 8,000 copies. The 1/1 FC 2026 rate is € 2,225.

Talpa Network has acquired the exclusive rights to all GLORY live streams in 2026. The live events (kickboxing) and additional content will be offered via KIJK, with a Dutch-language viewing experience. The partnership starts on 7 February 2026 with GLORY 105: Last Heavyweight Standing Finals.

For the live streams, KIJK applies a Pay Per View model, allowing the platform to expand its offering with premium live content alongside its existing programming. For advertisers, KIJK is part of the Talpa Media Video Network, offering video inventory including pre-, mid- and post-rolls (including bumper formats) around video content, delivered on mobile and (smart) TV. Advertising opportunities and costs can be found in Retriever.

The Special WIJ Baby is a new annual publication by WIJ Special Media, created especially for expectant parents. The special is published once a year and will be distributed via the “Blije Doos” between February 2026 and January 2027. With a circulation of 125,000 copies (52 pages), the magazine offers reliable information and inspiration about the first period with a newborn baby, including tips on sleep, feeding, care and recovery, complemented by personal stories and practical checklists.

As of 1 January 2026, the entire Digital Out-of-Home network of Bereik DOOH will be acquired by Centercom Buitenreclame. From that date, the network will continue under the name Centercom Digital.

The acquisition means that the digital network will be added to Centercom’s existing outdoor portfolio, which includes both analogue and digital assets. Centercom operates a nationwide network of more than 33,000 analogue assets across over 125 municipalities in the Netherlands.

By adding Bereik DOOH’s digital network, Centercom’s digital offering will be expanded with additional locations and contact moments for DOOH campaigns. This will further strengthen the combination of nationwide reach and hyper-local activation within a single network.

As of 1 December 2025, Bureau Van Vliet will handle the advertising sales for the titles Beet and Music Traveler. Beet is aimed at angling enthusiasts and is published six times a year, with an average readership of 25,000. Distribution is via subscriptions and single-copy sales through fishing tackle shops and kiosks/bookstores in the Netherlands and Belgium. Online, Beet is present via beet.nl, social channels and newsletters.

Music Traveler focuses on music and travel. The magazine features stories about music that moves us and destinations that breathe rock ’n’ roll, with extensive space for photography, illustrations and comics. Its audience consists mainly of men (65%) aged 35–75, financially well-off and highly educated, with an interest in serious music (blues/rock/folk/country/americana) and travel.

As of 1 January 2026, 10 Sales & Management takes over the digital product platform Bouwproducten.nl from Geomares. With this acquisition, owner Dennis de Jong begins publishing a digital product platform for the construction sector.

Bouwproducten.nl reaches 22,000 monthly visitors and targets construction professionals such as architects, property developers, work planners, estimators, buyers, technical draftspeople, and (small) contractors. In addition, the platform is relevant for professionals working at contractors, construction companies, architectural firms, consultancy agencies, installation companies, housing associations, real estate developers, and government bodies.

LINDA. will introduce LINDA.mini in 2026, a new brand aimed at expectant mothers and parents with children aged 0 to 4. The content reflects the phase of early parenthood, combining relatable stories with context and practical tips, while focusing on both the family and the woman herself.

Lotte Bastiaansen has been appointed editor-in-chief of LINDA.mini. With this launch, LINDA. further broadens its portfolio: alongside LINDA.meiden (18–28 years) and LINDA. (broad adult audience), LINDA.mini specifically targets expectant and young parents in a new stage of life.

LINDA.mini will be rolled out cross-media via an app, website and social channels. In addition, a print magazine will be published twice a year. The title has an average print run of 45,000 copies and an average brand reach of 500,000 across print, online and social channels. Advertising sales are handled by Mood for Magazines B.V. | LINDA.

ProMedia Publishers will launch the new technical trade magazine Aftersales Techniek on 27 January 2026. The magazine will be published eleven times a year and targets workshop technicians. It is issued by Minervum Multi Media BV/ProMedia and serves as the technical sister title of Aftersales Magazine.

Aftersales Techniek will be distributed in a print run of 12,500 copies and will reach all companies in the sector that have a workshop. Through this trade magazine, the ATC (Automobile Technical Club) will be able to bring its information to the attention of more companies in the sector than before.

As of 1 December 2025, DPG Media has transferred the advertising sales of Qmusic and Joe in the Netherlands to Ad Alliance. This makes Ad Alliance the sales house responsible for all audio and video sales activities within DPG Media in the Netherlands — for TV and streaming and, with the addition of Qmusic and Joe, also for radio. The combined radio and TV sales operations are led by Ton Rozestraten.

The integration is part of the new strategy and top-level structure that DPG Media is implementing following the acquisition of RTL Nederland. Within this structure, the advertising organisation in the Netherlands operates with separate but collaborating sales houses. Ad Alliance is responsible for audio and video; publishing advertising (print & digital) is managed by Barbara Hazenberg.

Qmusic and Joe fall under the Audio & Video business unit, led by Sven Sauvé. Within this unit, Dirk Lodewyckx is responsible for the radio organisation in the Netherlands and Belgium. Supporting departments from DPG Media and Ad Alliance — such as Partnerships, Intelligence & Insights, Operations and B2B Communications — will be merged. It is important to note that the plans, and the teams involved, will be further developed in the coming period, during which the required employee participation procedures will be carefully followed.

Do you see the new icon next to a medium? Click it and you’ll instantly get a prefilled media calculator with all advertising and branded content options, plus any surcharges.
Use the < > arrows at the top to switch between years in a flash. That way you’ll have all options and gross media values in view in no time.

AutoScout24 has announced that the websites AutoTrack and Gaspedaal.nl will be incorporated into the AutoScout24 Group. Both platforms will continue to operate under their own brand names, and customers will retain the option to choose on which portals they offer their vehicles.

With this step, the local market knowledge and strong position of AutoTrack and Gaspedaal are combined with the technological infrastructure and European scale of AutoScout24. The integration is intended to lead to improved support for both car dealers and consumers.

Sander van den Hout, CEO of AutoTrack and Gaspedaal, states that the brands have built a solid foundation in the Netherlands and that, as part of AutoScout24, they can continue to grow with broader solutions and an increased reach.

Recently, Curvylicious Magazine was launched, a new lifestyle magazine aimed at women with fuller figures. The magazine is published twice a year and contains over 60 pages of interviews, features, makeovers, columns and background stories. The second edition will be released on 22 April 2026. The magazine aims to offer curvy women a place where they are seen and celebrated, with optimistic and inspiring content about fashion, beauty, self-image and daily life.

Curvylicious is an initiative of three entrepreneurs from the plus-size sector: Nathalie de Lange (fashion stores Tutola & Kerels), graphic designer Judith Hut (Dith Design) and journalist Debora Boomsma (Bodé Media). Together, they developed a magazine that looks beyond fashion alone and is intended to build a community for women with curves.

Entrepreneurs in the plus-size sector can participate through various advertising and advertorial opportunities, targeting an audience that directly matches their customer base.

The B2B department of De Limburger and VIA weekkrant has been using the same edition names as the editorial team since 6 November. This change prevents different names from being used for the same editions, which could cause confusion among advertisers.

At De Limburger, the edition De Limburger Westelijke Mijnstreek is now called De Limburger Sittard-Geleen, and De Limburger Parkstad Limburg is now referred to as De Limburger Parkstad. At VIA weekkrant, the edition VIA Westelijke Mijnstreek has been renamed VIA Sittard-Geleen, and VIA Parkstad Limburg becomes VIA Parkstad.

Ad Alliance will introduce several changes to its TV offering in 2026. Various month and product indices will be adjusted, and the TV Target Group Package Plus and Billboard Target Group Package Plus will be discontinued. New ratecard options will be added, including Inhaakbillboards and the Billboard Theme Channel Package. Special TV advertising - such as Identspots and Framesplits - on RTL4 will become slightly more expensive.

Online video will also see several updates in 2026. Alongside reduced CPMs, a new package - Actuality & Entertainment - will be introduced, focused on news, current affairs and entertainment content across DPG titles, RTL.nl and RTL content on YouTube. Display and Addressable TV will become more affordable, while the rate for the Pause Ad on SAVOD will increase.

With these updates, Ad Alliance offers media planners more flexibility, refined targeting options and a better fit with the evolving video market.

Jumbo Branded Shelves are shoppable banners in the webshop and app, on category and search pages, among others, where a brand is given a digital shelf on which products can be ordered directly. Branded Shelves are offered exclusively through Jumbo's self-service platform.

The updated Branded Shelves 2.0 also offers managed service campaigns via a Self-Service Specialist, multi-brand managed campaigns based on a theme, and an additional placement on the ‘Previously purchased’ page.

The cinema portfolio of Jean Mineur Mediavision BV has recently been expanded with four new locations. Kok CinemaxX Harderwijk and Kok CinemaxX Lelystad have recently joined the network. Filmhuis Alkmaar will be added at the beginning of December 2025, followed by Vue Amsterdam in mid-December 2025. This further increases coverage across various regions.

These new locations fall under the regular buying routes. A number of options include Global Vision, where a commercial is shown simultaneously in all cinemas within the network; Selectief, which allows one or more cinemas to be purchased individually; Film Follow, where a campaign follows a specific film; and Flex Vision, which offers flexibility to start and stop campaigns on a daily basis.

From 2026, De Nieuwe Koers (DNK) will be included free of charge ten times a year with the Saturday newspaper of Nederlands Dagblad, published by Nedag B.V., for subscribers who receive the print edition. DNK subscribers without an ND subscription will receive the Saturday newspaper and online access for free during the first year, and at a discount thereafter. The collaboration significantly increases DNK’s reach to over 100,000 readers. Both editorial teams will remain independent. In terms of content, DNK will remain largely the same, with a few new sections. Both editors-in-chief emphasize that the newspaper and magazine complement each other well. The publication will be delivered on the first Saturday of each month, except in January and August.

From February 2026, Stijlvol Wonen will be published under the new name vtwonen Design. The name change applies to both the Netherlands and Belgium and is part of DPG Media’s strategy—publisher and operator of the title—to bring all home and interior brands in its portfolio together under the strong vtwonen label.

The change concerns the name only; the editorial concept and target audience remain unchanged. The magazine continues to focus on enthusiasts of design living and exclusive interiors. The first issue of vtwonen Design will be published on 5 February 2026.

After 2025, KampeerKampioen will discontinue its print edition.
ANWB has chosen to provide campers with inspiration and information exclusively online from then on, reaching a much larger audience in a sustainable way. On anwb.nl/kamperen and anwb.nl/kampeerkampioen, ANWB will continue to share stories, tips, and inspiration for camping enthusiasts — now with more space for up-to-date and interactive content.

The advertising operations of ANWB Media have recently been transferred to PiNCAMP, the online camping platform of ADAC, the German sister organization of the ANWB. Through this collaboration, advertisers can reach both Dutch and international campers via PiNCAMP.

Bauer Media Outdoor launches SUPR Spot, a new retail media format that combines digital screens with physical branding panels at supermarket entrances. The concept enables advertisers to make their brand communication visible at the moment consumers begin their shopping.

SUPR Spot is part of Create, the creative label of Bauer Media Outdoor. It adds an extra format to the retail media portfolio, focusing on brand activation and promotion close to the consumer’s point of decision within the shopping environment.

As of August 29, 2025, Shell Netherlands has transferred all retail media activities to RetailMedia.One, which becomes exclusively responsible for managing the media channels at Shell service stations across the Netherlands. The partnership includes the sale of existing digital screens, audio advertising, and new measurement products. Shell attracts approximately 2.5 million visitors each week, who spend an average of over eight minutes on-site. The screen network will expand in the coming period from over 650 to more than 1,000 displays by early 2026, including new installations at electric charging points. RetailMedia.One previously developed the ‘station takeover’ format together with Shell, allowing advertisers to use all screens at a single location.

After more than six years of absence, De Krommenieër returns. The pilot issue was published on September 27, and the first official edition will follow in November 2025. The weekly paper targets residents of Krommenie and its surroundings, featuring local news about the town and its people. It will be distributed door-to-door every Thursday in Krommenie and nearby areas, with a circulation of 15,000 copies. The relaunch is a collaboration between Uitgeverij De Uitkomst (De Rijp) and Uitkijkpost Media bv (Heiloo), under the new publisher Uit! Media vof.

As of January 1, 2026, Elma Media will manage the exploitation of all communication channels of Vee&Logistiek Nederland, the industry association representing professionals in the livestock logistics sector. This marks an expansion of the collaboration that began in May 2025 with the production and distribution of the monthly magazine Vee&Logistiek.

From the same date, Elma will also take on the exploitation, printing, and distribution of the magazine of V&VN Dialyse & Nefrologie, the professional group for dialysis and nephrology specialists. This collaboration follows the earlier start with V&VN Ambulancezorg.

On 3 September 2025, BDUmedia launched Ede Stad Plus, a new digital daily within the renewed Ede Stad app. The title appears six days a week, every day at 12:00 p.m., featuring an interactive, browsable edition. Subscribers receive 10 to 15 local articles written by the publisher’s own reporters, complemented by regional pieces and ANP news from the Netherlands and abroad.

Ede Stad Plus is not an e-paper, but an independent digital daily with its own editorial formula. To support this expansion, BDUmedia has hired additional journalists and editors to deliver more local news and background features.

The weekly print edition of Ede Stad continues to be distributed door-to-door, while Ede Stad Plus serves as a paid, in-depth digital extension of the existing Ede Stad and BDUmedia news offerings.

Since September 29, Voetbal International has been available through a television app. With VI TV, a so-called FAST channel, viewers can watch free, non-stop football news, highlights, talk shows, and analyses. The channel can be accessed via Samsung TV Plus. VI TV is a collaboration between the editorial team of Voetbal International (with PXR), media agency WPP Media, and Talpa Media.

NextDay Advertising, part of publisher PXR, manages advertising sales for Voetbal International (VI). With the addition of VI TV, VI now offers a broad multimedia portfolio: vi.nl, the magazine Voetbal International, VI Pro, VI Kids, social media channels, podcasts, and video productions.

Wereldhave has appointed Ocean Outdoor Netherlands as its exclusive media exploitation partner in eleven Dutch shopping centers. Starting in early 2026, more than 150 new digital screens and totems will be installed in centers such as Cityplaza (Nieuwegein), CityCenter Tilburg, and Stadshart Zoetermeer.

The partnership provides brands and advertisers with a powerful channel offering both national and regional reach, while visitors benefit from an enriched shopping experience. Wereldhave attracts nearly 69 million visitors annually to its centers and collaborates with tenants such as Albert Heijn, Jumbo, HEMA, C&A, and Basic-Fit. With the new screens, Ocean strengthens its retail network ‘The Loop’.

Since issue 4, published on December 8, Cross Media Nederland B.V. has been responsible for advertising sales for MemoRad, the magazine of the Dutch Society for Radiology (NVvR). The quarterly magazine reaches 2,200 radiologists in the Netherlands with professional articles and regular columns. It is delivered to the private addresses of the target group, available both in print and online, and is the only NVvR channel open to advertising.

From September 24, NRC will publish a weekly in-depth interview with a party leader in the run-up to the Dutch general election on October 29. The conversations, lasting over an hour, are conducted by the political editorial team and are available as a podcast, as video on NRC’s YouTube channel, and as articles on nrc.nl and in the newspaper. According to editor-in-chief Patricia Veldhuis, NRC aims with this format to reach not only its traditional readers but also younger audiences via platforms such as YouTube, Instagram, and TikTok. The interviews are part of NRC’s existing podcast Haagse Zaken. Advertising opportunities, including pre-roll, and rates can be found in Retriever.

Starting October 10, 2025, the EU Regulation on Political Advertising will apply, introducing stricter rules such as clear labeling, transparency about the advertiser, and a ban on the use of personal data. Industry organizations Audify, MMA, NDP Nieuwsmedia, Outreach, and Screenforce have developed the joint platform politiekereclame.nl, where parties can centrally submit their transparency statements.

DPG Media is opting for a partly independent approach, using contextual advertising, sales through its own sales organization, and technical support from Opt Out Advertising. Mediahuis Nederland is also complying with the EU rules with mandatory transparency forms and labels, supported by Adswag and Adhese. In addition, Ster (NPO/RPO) has established its own guidelines, while outdoor advertising operators (such as JCDecaux, Global, and Bauer Media Outdoor Nederland) remain part of the joint solution via the industry association Outreach.

Starting September 6, 2025, Volkskrant Magazine, the weekly supplement of de Volkskrant (DPG Media), will appear in a more premium edition with a glossy cover, thicker paper, and more pages. The weekend magazine reaches over 590,000 highly educated readers interested in lifestyle, sustainability, cooking, and culture. In addition, new advertising positions will be available, such as opening spreads and right-hand pages.

From September, Radio 8FM will return in Brabant via FM frequency B21 and DAB+, covering almost the entire province. The station offers classic hits and regional information on news, traffic, and weather. The broadcasts are provided by TiDa B.V. In addition, Radio Noordzee, Brabant edition, can now be heard on FM across most of Brabant and a large part of Limburg, alongside its existing DAB+ and online reception. Regional airtime sales for both stations are handled by Commerciële Radio Brabant B.V. (Regional Radio Group). National sales are managed through OMS.

Cross (Cross Media Nederland BV) has taken on the sales of advertising space in the trade magazine De Doktersassistent as well as exhibition space at the NVDA Congress. Both titles are owned by the Dutch Association of Doctor’s Assistants (NVDA).

De Doktersassistent is published four times a year with a circulation of approximately 8,000 copies and reaches doctor’s assistants, triage nurses, and practice nurses in primary care. A full-page (1/1) advertisement costs €2,800. The NVDA Congress additionally offers face-to-face exposure to this target group and attracts around 1,000 participants. The congress takes place every two years.

From November 2025, Vrij Nederland B.V. will offer advertisers the opportunity to place an insert in the magazine. The insert will have a size of 148 x 210 mm (A5) and a maximum weight of 4 grams. From 2026, Vrij Nederland will be published twelve times a year, reaching 74,000 readers. These readers place great value on reliable and independent journalism. They are primarily socially engaged individuals with above-average incomes, often residing in the Randstad region, and they play a significant role in their professional lives.

Members of Vrij Nederland are culturally interested and are eager to support good causes. They regularly visit museums and place high importance on independent reporting on government and society. Additionally, they are more likely than the general population to take courses and pursue further education, reflecting their broad interest in knowledge and societal issues.

In July 2025, Maas Media Plus took over the local weekly St. Andreasklokje in Velden from Grafilom. Since then, the publisher has also released this title alongside Maasdorpen in Arcen and Lomm. Together, the papers reach around 2,800 households in the three Venlo villages. Both are published weekly in A5 format. St. Andreasklokje has a circulation of 1,010 copies and is distributed to subscribers in Velden, largely from the church community. Originally a parish bulletin, the title features local news and announcements for residents of all ages.

On October 30, 2025, Nederland in Business will be launched—a new title from In Business Network. The magazine will be published twice a year, in print and online, with a circulation of 5,000 copies per issue and a reach of 25,000. Nederland in Business offers a platform for enterprising professionals in the Netherlands, targeting CEOs, entrepreneurs, and leaders looking to grow, connect, and make an impact. The platform combines sharp editorial content with intimate networking events.

Paramount Global was acquired by Skydance and RedBird Capital on August 7 and will continue under the name Paramount, a Skydance Corporation. David Ellison has been appointed CEO. The focus will be on technological innovation, storytelling, and streaming via Paramount+ and Pluto TV. For the Dutch market, the impact remains limited for now: Paramount will continue its presence in the Netherlands through the paid streaming service SkyShowtime, a joint venture with NBCUniversal. Ad Alliance B.V. handles advertising sales for Paramount Network and paramount.nl in the Netherlands.

BBC Studios has launched the new streaming service BBC NL+. The service went live in early May 2025 and is available via NLZIET and KPN TV+. Viewers in the Netherlands now have on-demand access to British series, documentaries, lifestyle programmes, comedy and soaps — all with Dutch subtitles. BBC NL+ serves as a digital complement to the linear channel BBC NL (formerly BBC First), which has been broadcasting under its new name since 15 May. The service is fully integrated into the standard NLZIET offering and targets viewers who consume content online. For advertisers, BBC NL+ offers additional reach, with Talpa Media handling ad sales for both BBC NL and BBC NL+.

SUMMIT is a B2B platform for business travel and MICE, consisting of a print magazine, online content, and a newsletter. It targets professionals in the travel, event, and hospitality sectors. The English-language edition will launch in late September 2025 and will be published quarterly, with a circulation of 6,000 copies. The target audience consists of highly educated, digitally savvy readers aged between 30 and 60, working as travel managers, event planners, or procurement professionals. Approximately 70% of the distribution takes place in the Netherlands and 30% in Belgium and Luxembourg. The digital platform summitbenelux.com and the SUMMIT newsletter were launched in the summer of 2025. In Belgium, SUMMIT is operated by TRAVelMedia Belux.

Education Media from Bauer Media Outdoor Netherlands is taking a new direction. With a new name and contemporary design, the network will continue under the name NextGen Media. NextGen Media is active at more than 300 educational institutions across the Netherlands and targets a young audience aged 12 to 24. The network consists of approximately 245 digital screens and over 1,450 analog advertising displays, located in high-traffic areas within schools such as auditoriums and cafeterias. Since January 1, 2024, many schools have implemented a mobile phone ban, reducing visual distractions for students. As a result, (D)OOH content in schools may receive increased attention.

As of August 1, 2025, the platform Famme will be integrated into J/M Ouders, both part of Mediahuis Nederland. The merger brings the content of both websites together on a single platform aimed at parents of children aged 0 to 18 years. Until now, J/M Ouders has primarily targeted parents of children aged 4 and up, while Famme offers content relevant to the period from pregnancy through the toddler years. This combination results in a broader informational offering on parenting and child development. The merged website will remain active online under the name J/M Ouders.

As of September 1st, Ad Alliance is responsible for the advertising sales of Love Nature, the international nature channel of global media company Blue Ant Media. Love Nature offers high-quality nature and wildlife documentaries and is available in the Netherlands via Ziggo, KPN, Canal Digital, and ONLINE.nl. Ad Alliance manages advertising sales in the Dutch market.

SGNM is now responsible for the advertisement sales of VNG Magazine. Previously, this role was handled by Cross Media Nederland. The publication targets local government officials, department heads, directors, and civil servants from scale 10 and up within Dutch municipalities. Recently, the Association of Dutch Municipalities (VNG) issued a tender for the complete production and editorial work of the renewed magazine. This assignment has now been awarded to Sabel Communicatie. The publication was previously managed by Sdu. Three more issues will be published in 2025. Starting in 2026, the magazine will appear eight times a year, with a print run of 14,000 copies.

Starting in August 2025, Kompas Publishing will implement a name change, with Startpagina Home & Themes continuing under the new name Kompas Network. The transition will be carried out in phases.

With this step, Kompas Publishing aligns more closely with its evolution into a versatile online media network. The new name will encompass more than twenty titles, divided across six thematic pillars: lifestyle, seniors, families, education, shopping, and cycling.

The well-known website startpagina.nl will remain active and unchanged. The change solely concerns the organizational and network name behind the platform. With Kompas Network, the company reinforces its role as a strong, content-driven network with a focus on reach, quality content, and performance.

Bauer Media Outdoor Nederland (BMO) has acquired network partner 2C. Previously, 2C managed the contracts while BMO (formerly Clear Channel) handled sales in certain regions. With the acquisition, which was officially completed on April 1, 2025, BMO now holds full responsibility for both the management and exploitation of these advertising assets.

Advertisers can now contact BMO directly for campaigns within this expanded out-of-home network. While nothing changes for clients in the short term, the acquisition opens up new opportunities for the future and aligns with BMO’s strategy to invest in efficiency, stability, and digital growth.

Ad Alliance will expand its partnership with The Walt Disney Company starting in the 2025/2026 season and will also handle ad sales for the YouTube content of sports channel ESPN. This includes highlights, analyses, and interviews related to the VriendenLoterij Eredivisie.

The expansion is part of the existing collaboration between the two parties. Through Ad Alliance, advertisers gain access to a broader Total Video offering, including linear channels, apps, web, and now also ESPN’s YouTube channel. In 2024, this channel had over 161 million views and more than 650,000 subscribers. With this addition, Ad Alliance offers a single point of contact for advertising campaigns around ESPN content across all platforms.

HBO Max and Ad Alliance are introducing Dynamic Ad Replacement (DAR) within the Sports add-on of HBO Max. This technology enables the replacement of ads in livestreams with personalized versions, tailored to the viewer’s profile and interests.

DAR is used during major sports events such as Wimbledon, the Tour de France, the Vuelta, the US Open, and live broadcasts of UFC fights. The technology provides a more personalized viewing experience and fits within the so-called SAVOD model (subscription and ad-supported video on demand), in which streaming services combine subscriptions with advertising. DAR is included in the Streaming TV package.

Since May, GrootMedia has been publishing a new monthly title: Zomers groot Leeuwarden. The magazine is distributed door-to-door in the municipality of Leeuwarden every month from May through September, with a circulation of 50,000 copies. The publication is a collaboration with Arcadia and the Leeuwarder OndernemersFonds. Its editorial focus is on local developments, people, and activities, with special attention to art, culture, and regional stories. The title aims to contribute to strengthening the sense of community among residents of all ages.

Some regional editions of DPG Media are no longer available as standalone advertising options and can now only be booked as part of a combination placement. For AD Groene Hart, this means the Alphen, Woerden, and Gouda editions can now only be booked through AD Groene Hart – all editions (ADGH).

There are also changes at Brabants Dagblad: the editions ’s-Hertogenbosch | Zaltbommel and Boxtel can now only be booked through the combination Brabants Dagblad editions ’s-Hertogenbosch | Zaltbommel | Boxtel (BDBV). Additionally, the separate editions Oss e.o. and Uden | Veghel are no longer available individually, but are now part of the combination Brabants Dagblad editions Oss | Uden | Veghel (BDBQ). These editions will continue to exist, but can only be accessed by advertisers through these combined placements.

As of 4 July 2025, subscribers of nine regional newspapers published by Mediahuis Nederland automatically gain access to NRC’s digital journalism via nrc.nl and the NRC app. Conversely, NRC subscribers now also have access to the participating regional titles.

The arrangement applies to digital subscriptions and includes the following newspapers: Dagblad van het Noorden, De Gooi- en Eemlander, De Limburger, Friesch Dagblad, Haarlems Dagblad, IJmuider Courant, Leeuwarder Courant, and Noordhollands Dagblad. With this integration, Mediahuis aims to enrich regional news coverage with the national and international depth of NRC — and vice versa.

Kompas Publishing has acquired the remaining shares of Hi Label, making it the full owner of the media company. Previously, in June 2024, Kompas had already acquired a majority stake. The acquisition aligns with the expansion of its portfolio in the lifestyle segment.

Hi Label operates titles such as MAN MAN, FEM FEM, Girlscene, Pure Luxe, F1Max, and Gewoonvoorhem.nl. These brands focus on themes like fashion, grooming, motorsports, and luxury, and cater to audiences of (young) men and women.

The editorial teams of Hi Label and Kompas Publishing will be integrated. The combination of content and campaign structures is intended to create a more consistent offering within the network. The acquisition also increases the reach for integrated campaigns via display, video, and social media.