From 1 January 2027, national spot advertising sales for KISS FM will be handled by One Media Sales (OMS) through Audio Advertising Services (AAS). The agreement covers the station's FM and DAB+ broadcasts as well as its online audio channels. KISS FM will join OMS's national advertising sales portfolio, which also includes Radio 538, Radio 10, Sky Radio, Radio Veronica, 100% NL and SLAM!.

OMS is an independent national radio advertising sales organisation affiliated with Talpa Media. Through AAS, national advertisers and media agencies will be able to include KISS FM in their radio campaigns and audio media plans via OMS's existing sales network. KISS FM will retain responsibility for regional advertising sales, sponsorships, non-spot advertising and bespoke commercial partnerships.

The agreement will not affect the station's programming, positioning or independent operations.

Launched on 1 September 2025, KISS FM is part of the KISS Radio Group. The station is available nationwide via DAB+ and on FM in the Randstad region. It can also be heard via Ziggo, KPN and Radioplayer. KISS FM participates in the NMO radio audience measurement survey and has a potential coverage area encompassing more than 12 million people aged 15 and over.

Weekly paper De Bode, published by Uitgeverij de Bode bv, will switch from tabloid to berliner format as of 1 November 2026 (week 45). The new format is 25% larger than the current tabloid format and offers more space for advertisements in a variety of sizes, from small ads to full-page presentations. The paper is distributed in West Brabant and Tholen.

At the same time, the publisher is introducing a revised rate structure based on three principles: format indices (a fixed ratio per advertisement format relative to the full-page rate), frequency discounts for multiple primary placements, and multi-edition discounts for placement across several editions.

Weekly paper BredaVandaag, also part of Em. de Jong Media, will retain the half-berliner format. Em. de Jong Media comprises 30 news brands with a combined weekly circulation of more than 656,000 copies.

Mediahuis Nederland will change the advertisement formats in a large part of its print products as of 1 January 2027. Existing formats will be discontinued and new formats will be added. The adjustment aims to simplify the offering and bring it more in line with the market standard, so that print advertisements can be bought and placed across various titles in a more uniform manner.

The changes apply to advertising and editorial pages of daily, news and weekly papers, the regional editorial pages, De Telegraaf, and magazines such as Voilà, Privé, Autovisie, VROUW Magazine and VROUW Glossy.

Kompas Publishing and Winston Ventures, the investment company of Cor Jan Willig, have acquired De Jonge Lezer. The company focuses on children and young people through magazines such as Tina, Penny, MEIDEN and STOER, as well as events including the Tina Festival and Horse Event.

De Jonge Lezer will continue to operate under its own name. Its existing media brands, employees and offices in Alkmaar and Utrecht will remain unchanged. Chief Operating Officer Tim Smit will stay involved with the company until the end of 2027. Advertising sales for De Jonge Lezer’s media brands will now be handled by Kompas Publishing.

Kompas Publishing currently reaches 8.5 million people in the Netherlands every month through its existing media brands, including Startpagina, Kek Mama, Girlscene and VIVA. The acquisition expands its portfolio with magazines, online communities and events aimed at children and young people. This strengthens Kompas Publishing’s reach across different age groups and offers advertisers new opportunities to connect with target audiences through both online and offline channels.

WPP Media, in collaboration with Mediahuis NRC and research agency MSI-ACI, has conducted an experimental study examining the impact of media context on advertising effectiveness. The study compared 34 media titles and platforms based on three factors: trust, engagement and audience mindset.

News media scored higher on all three factors than social media and other online platforms included in the study. Online advertising messages were more effectively retained in news media environments, achieving an index of 128 compared with social media (index 100). For the measured brand image indicators, the index rose to 148.

NRC achieved the highest scores for trust, engagement and audience mindset among the news media included in the study. Online, NRC recorded an index of 153 for message recall and 218 for brand image. Its brand image index reached 182 in print and 122 in podcasts, in each case compared with other news media examined. The positive impact of news media environments was also observed among 18- to 34-year-olds.

The study involved 4,900 respondents from the HBO+/AB1/W1 target group. Participants were exposed to identical advertisements for two fictitious brands across different media environments: in a digital newspaper, on a mobile website or as a podcast pre-roll. Researchers then measured factors including message recall, brand image and interest.

Spoor & Partners will acquire the trade publications Coiffure, Esthé, Voetvak+ and One Hairdresser from Coiffure Media bv and Esthe Media bv as of 8 October 2026. The acquisition expands the publisher's title portfolio for professionals in the hair, beauty and foot care sector.

The four titles combine print with digital channels. Spoor & Partners intends to build on the existing formats and develop the titles further across both media. According to the announcement, the addition of Coiffure will have no impact on the existing collaboration between Top Hair Benelux and Esthética.

Spoor & Partners is also active as the publisher of Top Hair Benelux. The acquisition increases the number of trade publications in the publisher's portfolio within the beauty and hair sector.

IAB Europe has published the final CTV Measurement Framework and Transparency Principles, which have been in effect since 1 October 2026. The framework introduces a common set of metrics and definitions for Connected TV (CTV) campaigns, structured around three interdependent areas:

• Core delivery metrics: ad impressions, invalid traffic, detection of whether the TV set is switched off, and viewability.
• Exposure and audience metrics: completion rates, reach, and content-level information.
• Performance and outcome metrics: conversions, ROAS, incrementality, brand lift, and attention.

In addition to defining these metrics, the framework introduces five Transparency Principles. These cover the use of definitions aligned with existing standards, transparency around measurement limitations, support for client-initiated data collection, visibility into device power status, and detailed reporting.

When person-level reach is reported, measurement providers must state whether the reach figures are observed or modelled. They must also clearly disclose any relevant assumptions, for example around co-viewing, where multiple people watch the same screen together.

The framework applies across digital video environments, including broadcasters, streaming services, and digital-first platforms. It builds on IAB Europe’s existing Digital Video Framework.

Zadkine Media will handle advertising sales for MONUMENTAAL, a publication of MONUMENTAAL uitgeverij, from 1 October 2026.

MONUMENTAAL is a cross-media platform for heritage enthusiasts aged 40 and over with a higher vocational or university education and an income of at least three times the modal average. Through its magazine, website and newsletter, MONUMENTAAL provides information and inspiration on subjects including architecture, history and monumental heritage. The magazine is published six times a year and reaches between 15,000 and 18,000 readers.

Zadkine Media is an independent media sales company that manages advertising sales for a portfolio including NRC, De Telegraaf, HP/De Tijd, EW, Royalty, Qualis, Weekend, Santé and Knipmode. The company has announced that it will further develop relationships with existing MONUMENTAAL contacts.

RetailMedia.One is the exclusive retail media partner of Welkoop. The first pilot has been completed and the online offering will be available to brands and media agencies from September 2026. Welkoop has a newsletter with 550,000 subscribers; 70 percent of customers hold a loyalty card.

Through the Boost and Takeover packages, homepage banners, newsletter placements, the digital leaflet and a campaign page can be deployed. Campaigns are measured against brand KPIs such as brand awareness, advertising recall and consideration via the NORM model. Bookings for 2027 are possible through the commercial team of RetailMedia.One.

Ster is launching a new combination package on NPO Radio 1 and NPO Klassiek as of 1 September 2026, targeting the A50+ demographic (aged 50 and over, social class A).

The package, Ster Time Plus A50+, gives advertisers the opportunity to reach this target group across both radio stations. The base annual rate is €70 per GRP. Depending on the deployment, the package can deliver considerable reach within the target group.

According to the NMO Doelgroepmonitor 2026, the A50+ demographic comprises approximately 1.4 million people in the Netherlands. The package can be purchased via the Ster Client Portal. The terms and conditions are in accordance with the purchasing conditions of Ster Time in Aanbod 2026.

Further information on the offering, rates and advertising options is available in the Retriever media database.

Netflix is launching its ad-supported subscription in the Netherlands on 1 March 2027. The announcement was made by Amy Reinhard, President of Advertising at Netflix, at Netflix's first UK Upfront in London. In addition to the Netherlands, Austria, Belgium, Denmark, Ireland, Norway, Poland, Sweden and Switzerland will also be added to the advertising markets.

Advertisers will gain access to the Dutch market through the Netflix Ads Suite. The Netflix Ads Suite is Netflix's proprietary advertising technology platform, which was launched in May 2025. The platform is being further expanded with, among other things, data collaboration tools, targeting and measurement solutions, and new ad formats.

Pause Ads, for example, will become programmatically available via partner DSPs, and Netflix is expanding its demographic targeting to include income and household composition.

Netflix announced in May 2026 that its ad-supported subscription would be expanded to fifteen new countries in 2027, including the Netherlands and Belgium. At the UK Upfront on 24 September, Netflix revealed the specific launch date of 1 March 2027.

NMO today publishes the latest reach figures for Dutch door-to-door newspapers in NPM-DGM-HAH 2 jaar 2026. The study is based on fieldwork carried out in 2024 and 2025.

The results show that door-to-door newspapers remain a mass medium in the Netherlands: 10.7 million people aged 13+ read a door-to-door newspaper at least occasionally. Of these readers, 71% read only the printed edition, while 23% use both print and digital.

The new reach figures are available in the NMO Dashboard from 24 September and will soon also be available in the Retriever media database.

VMN media is acquiring the trade media platforms Entree and VerpakkingsManagement from Management Media. The acquisition adds two B2B titles to the portfolio of VMN media, which is already active in the hospitality sector with Misset Horeca.

Entree focuses on trends for hospitality professionals and organises the annual Entree Awards. The platform publishes through a monthly magazine, an online platform, social media and events. VerpakkingsManagement serves professionals in the packaging industry with news and background features on design, technology, regulation and sustainability. VMN media is already active in adjacent sectors with brands such as VMT, Distrifood and Logistiek.

VMN media operates in the Netherlands and Germany. Its portfolio also includes titles such as Cobouw, Vastgoedmarkt, AMweb and Telecompaper.

Bauer Media Outdoor is opening a new Urban Canvas location on the Meent in Rotterdam. On a surface of 9 by 4 metres, sprayed murals from brands alternate with works of art. All murals are executed by graffiti artist Roy Valk of Mooiemuur.nl. Applying a mural takes three to five days.

The Meent is a shopping and hospitality street in the centre of Rotterdam. Urban Canvas is part of Create, the creative portfolio of Bauer Media Outdoor, which includes wraps, 2D and 3D elements, lighting effects and augmented reality. Urban Canvas was previously already active in Amsterdam, where brands such as Lidl, Rabobank and ESPN made use of it.

Bauer Media Outdoor has more than 1,000 digital screens and over 20,000 analogue advertising objects in more than 300 municipalities across the Netherlands.

Hyves returns on 22 September 2026 as a Dutch social network. The platform is part of Mediahuis Nederland and was technically built by Apadmi. Hosting takes place within Europe; user data is not shared with third parties. The app is available via Google Play and the Apple App Store.

The platform positions itself without algorithmic content curation or endless scrolling. Users can set up their own profile. The launch is supported by five launching partners: Albert Heijn, Bol, Corendon, Chiquita and hollandsnieuwe. Further product development will take place in co-creation with the user community.

Research by Newcom among more than 2,000 Dutch people (April 2026) showed that nearly 60% of respondents indicated they would probably or certainly try Hyves.

The National Media Research (Nationaal Media Onderzoek - NMO) published the new circulation figures for magazines and trade journals covering the period Q3 2025 through Q2 2026 on 17 September. These figures have since been processed in the Retriever media database.

In addition, Retriever is processing the updates from the NMO Print & Brands Monitor (NPMM) and NMO Online. The most recent print and online reach figures can also be found for the participating media in the Retriever media database.

On 16 September 2026, OpenAI announced Sponsored Agents as part of a broader expansion of ChatGPT Ads. This advertising format allows users to start a separate conversation with an advertiser's AI representative directly from an ad in ChatGPT. The agent answers questions about products or services and can refer users to the advertiser's website. The sponsored conversation is separate from both the original ChatGPT conversation and ChatGPT's independent responses, and is clearly identifiable as such.

Sponsored Agents are currently only available to a selected group of advertisers in a limited alpha test in the United States. Early access sign-ups are not available. At the same time, OpenAI announced AI-assisted campaign creation and management, as well as optional AI-powered customisation and translation of ad copy, and integrations with HubSpot and Shopify. OpenAI has not yet published any information on the buying method, rates, billing, or available reporting for Sponsored Agents.

For media planning, this development means that an ad is no longer evaluated solely on impressions, clicks, and conversions, but can also serve as the starting point for a substantive conversation. As a result, in addition to reach, context, rates, and creative, the quality of the agent, the data sources used, brand control, transparency, and measurability also become relevant factors. Conversational context and user intent may play a greater role than individual keywords.

It is not yet known when Sponsored Agents will become available to Dutch advertisers.

Talpa is introducing a new brand structure for the media and entertainment activities of Talpa Network and Talpa Studios. Talpa Network’s activities will be organised into three independent business units, each with its own management team and objectives.

Talpa Video brings together the linear TV channels SBS6, NET5, Veronica and SBS9, the news organisation, streaming platform KIJK and the digital channels. Talpa Audio brings together the radio brands Radio 538, Radio 10, Sky Radio and Radio Noordzee, with digital positioned as a key growth driver. Sales house Talpa Media will focus on integrated Total Audio and Total Video propositions for advertisers and partners. Talpa Studios, which develops, produces and distributes formats including The Floor, The Quiz with Balls and Most Wanted, will continue to operate independently within the Talpa group.

Expertise in AI, innovation, data and technology will be organised at group level, enabling knowledge and tools to be deployed across the organisation. The new brand structure is also accompanied by a new corporate identity.

KIJK, Talpa Network’s free online video platform, will launch KIJK Shorts in early 2027, a new section within the platform dedicated to short-form vertical content. Available via web and app, KIJK offers programmes and video content from channels including SBS6, NET5 and Veronica, and is free for viewers with advertising. KIJK Shorts will be mobile-first and will feature Dutch drama, reality and entertainment formats developed specifically for vertical viewing. This content will also be available to viewers free of charge.

For advertisers, KIJK Shorts will add new video inventory to VideoConnect. In addition to regular video advertising, opportunities will include branded formats, partnerships and the co-creation of vertical series. Short production cycles will make it possible to develop formats relatively quickly around campaigns and brand objectives. The first original production for KIJK Shorts will be Code Rood, a micro-drama series set to premiere exclusively on KIJK in early 2027.

Scala Crossmedia is acquiring three international wedding magazines: Bruid & Bruidegom, Braut & Bräutigam and Sposa Facts. To operate these titles, the Amersfoort-based publisher is establishing a new division, Alliance Media BV, focused on the Benelux and DACH regions. The first issues under Scala are Bruid & Bruidegom 4 and Braut & Bräutigam 5.

Alliance Media operates with a combined team of existing editorial staff and new sales and marketing employees. Scala Crossmedia has 27 permanent employees and a flexible pool of 400 professionals, and reaches more than 1,200,000 people in the niche through 15 cross-media brands, platforms and webshops.

From 1 January 2027, Retriever Media Informatie B.V. will launch Retriever France, its media database for the French market. The database provides information on French media channels, advertising opportunities, formats, rate structures and local market conventions. Interactive Media Maps have also been developed for France, allowing users to explore media and advertising opportunities geographically.

The Retriever France media database will be added to the existing country switcher. Depending on their subscription, users can already switch between Dutch and Belgian data today. Multi-market access via APIs and MCP is also available, using the same data model and workflow across markets. In the run-up to the launch, Retriever will gradually open up the French data to an initial group of media agencies and advertisers.

The Dutch TV advertising market generated net revenue of €400 million in the first half of 2026, split between Total Video (€365 million) and Branded Partnerships (€35 million). This marked the first increase after three consecutive first halves of declining spend. VOD spending posted record growth of 38% and accounted for 13% of total Total Video spending. Branded Partnerships declined by 8.2%.

In the first half of 2026, 676 advertisers ran campaigns on linear TV across 875 brands and 3,523 unique commercials, with an average commercial length of 21.5 seconds. Advertising volume increased by 10%, while GRP consumption among 25–59-year-olds fell by 7% as average commercial break ratings were 15% lower than a year earlier. Procter & Gamble remained the largest advertiser, while Lidl was the fastest-growing advertiser in the top 25, increasing its gross TV spend by 52%.

On 6 April 2026, NMO introduced its new Video Totaal measurement standard. Under the new standard, video viewing is no longer measured solely on the TV screen, but across TV sets, smartphones, tablets and desktop/laptop computers. At the same time, the former “Other Screen Use” category was partly divided into VOD (Video on Demand) and VSP (Video Sharing Platforms), providing a more complete picture of total video viewing behaviour. The change does, however, create a clear break in the historical trend data.

Between 6 April and 30 June, Dutch viewers aged 6 and over watched an average of 111 minutes of linear TV per day, alongside 19 minutes of VOD and 31 minutes of VSP. VOD therefore accounted for 12% and VSP for 19% of measured Video Totaal viewing time. Younger viewers show a markedly different viewing pattern: 20–34-year-olds watched an average of just 33 minutes of linear TV per day, compared with 22 minutes of VOD and 46 minutes of VSP.

For the full year 2026, the Total Video market is expected to grow by approximately 2%, with the linear market forecast to remain stable and VOD expected to post strong growth again.

The first edition of Ludiek. Magazine, a new publication from Occident Media B.V., will appear on 10 September. The printed lifestyle and culture magazine deliberately opts for depth and a more leisurely form of media consumption, as a counterpart to fast and ephemeral online content. According to the publisher, quality, design and content are central.

The editorial formula consists of a mix of interviews, background stories and visual reportages. The first edition covers topics including creativity, entrepreneurship and developments across various professional fields. Considerable attention is also devoted to photography, illustration and design. Ludiek. Magazine thereby positions itself as a medium for in-depth reading and keeping.

The magazine is published four times a year and has a print run of 10,000 copies. Reach is estimated at 35,000 to 40,000 readers per edition. The commercial target audience consists of individuals aged 25 to 65, with a core readership of 35 to 55, predominantly highly educated and with an above-average income.

For advertisers, Ludiek. Magazine offers both standard print formats and branded content options. Advertising options, rates and other media information can also be found in the Retriever.nl media database.

Since late August, OpenAI has been showing ads in ChatGPT to users in the Netherlands. Since 31 August, advertisers have also been able to buy campaigns directly through the OpenAI Ads Manager.

Ads are shown to users on the Free plan and the paid Go subscription. Plus, Pro, Business, Enterprise and Edu remain ad-free. Users under the age of 18 are not shown ads. Personalised advertising is not currently available in the Netherlands: ad selection is based primarily on the current conversation, language and approximate location.

OpenAI supports CPM, CPC and conversion-optimised CPC. For CPC campaigns, OpenAI suggests a starting maximum bid of US$3 to US$5 per click, equivalent to approximately €2.60 to €4.30 based on the ECB reference exchange rate of 2 September 2026. OpenAI does not publish a standard CPM rate.

According to NMO Online 2026 Q2, ChatGPT has an average reach of 7.26 million people aged 13 and over in the Netherlands. Reach is relatively strong among younger audiences: 31% of users are aged 20–34 and 24% are aged 35–49, with selectivity indices of 135 and 117 respectively. Social class AB1 is also relatively strongly represented, accounting for 62% of reach with a selectivity index of 117. The gender split is almost even.

These NMO figures provide an indication of ChatGPT’s overall reach and audience profile, but they are not the same as the available advertising reach: only eligible Free and Go users can be shown ads, while users under 18 are excluded entirely.

For media planners, ChatGPT Ads therefore adds a new contextual advertising channel alongside search and social, with conversational context and user intent playing a key role in determining which ads are relevant.

Rates, formats and terms for media channels in the Netherlands can be found and compared centrally in the Retriever.nl database.

Videoland and HBO Max have been offering a joint streaming subscription in the Netherlands since 1 September. The bundle is available from €9.99 per month and combines Videoland Basis with HBO Max Basic with ads.

The partnership has the potential to further expand the reach of ad-supported streaming (SAVOD). Both streaming services are part of Ad Alliance's video offering and are available to advertisers.

The introduction of the bundle underlines the growing role of streaming within Total Video, with paid subscriptions and ad-driven models increasingly converging within a single consumer offering.

FilmBox will continue in the Netherlands under the name FILMBOX+ One as of 1 September 2026. This concerns a name change and rebranding of the existing film channel; no new channel is being added. The change is part of the international rebranding of SPI International. The new name had already been introduced earlier in several countries.

For Dutch viewers, FILMBOX+ One will remain a broad film channel featuring, among other things, timeless classics, local films, thematic film series and films focused on relaxation. Internationally, SPI International is introducing several new channel names, including FILMBOX+ Love & Crime, FILMBOX+ Hits and FILMBOX+ Action. These additional channel changes do not apply to the Dutch FilmBox offering.

The streaming service FilmBox+ will also be renamed internationally to FILMBOX+ Stream and will receive a new domain: filmboxplus.stream.

Centercom has won the concession for digital out-of-home advertising in the municipality of Son en Breugel. In August, five digital screens were installed at four locations: Boslaan, Eindhovenseweg, Planetenlaan and Gentiaanlaan. On the Gentiaanlaan, screens have been placed in both directions of traffic.

The screens display static advertisements. Campaigns are submitted digitally and can be adjusted remotely without fixed changeover days. Brightness adjusts automatically to ambient light. The new screens can be combined with Centercom's analogue out-of-home advertising networks in Eindhoven and Veldhoven.

Son en Breugel has thus been added to Centercom's national network, which encompasses analogue and digital out-of-home advertising in multiple cities and municipalities across the Netherlands. All information can also be found in the media database Retriever.nl.

Regiobode Beheer B.V. has officially joined Brugmedia B.V. As a result of this merger, Brugmedia's portfolio grows from 7 to 13 local titles, with a combined circulation of 250,000 newspapers. Online reach is also set to increase, according to the announcement.

Regiobode publishes Ommer Nieuws, de Oprechte Dalfser Courant, Weekblad voor Salland and De Regiobode. De Regiobode appears in three editions: Brummen, Doesburg and Rheden. In addition, the publisher produces several tourist magazines.

Brugmedia, based in Kampen, publishes 7 door-to-door newspapers, each with its own app, website and social media channels, and handles the production of approximately ten newspapers for third parties. Laurens Meuleman remains director and shareholder of Regiobode; Johan van der Kolk becomes majority shareholder.

VMN media has acquired Vastgoedjournaal. With the acquisition, VMN media adds an online news platform and a portfolio of thematic events to its existing real estate activities, which include Vastgoedmarkt and PROVADA.

According to its own rate card, Vastgoedjournaal reaches 150,000 unique visitors per month and sends a daily newsletter to 42,000 readers. The LinkedIn group has 20,000 members. Advertising options include banner placements on the website and in the newsletter, as well as content and advertorial formats. The platform also organises annual events, including WOCODA, FinVast and COMVAST.

Vastgoedjournaal will continue to operate under its familiar name. For advertisers, partners and readers, nothing will change for the time being.

From 24 August 2026, YouTube will apply a new, uniform definition of a view: every view will count from the first frame, regardless of format: Shorts, Long Form, Podcasts or Live. The previous definition of a view will henceforth be referred to as an engaged view: a view in which the viewer watches beyond the first frame or actively clicks to watch the video.

Thumbnail impressions without interaction will continue to be excluded. When a user hovers over a thumbnail and autoplay starts, this will now count as a view. If the user then continues watching, an engaged view will also be recorded. Clicking or tapping on a thumbnail will immediately result in both a view and an engaged view.

Metrics such as CTR, AVD and retention will continue to be based on engaged views. The recommendation algorithms and the YouTube Partner Program will also remain unchanged. The main change therefore lies in the total number of reported views. As from 24 August every playback starting from the first frame can count as a view, advertisers and media planners will need to take the distinction between views and engaged views into account when comparing YouTube figures.

OpenAI is expanding ads in ChatGPT to users on Free and Go plans. Users in the Netherlands have been informed that ads may begin appearing on these plans later this month. Plus, Pro, Enterprise, Business and Edu plans will remain ad-free.

In the first phase, ads will be selected contextually based on the conversation topic, estimated location, and device type. Previous chats or memories will not be used. Ad personalisation will become available at a later stage via opt-in. Advertisers will receive only aggregated performance data, such as total impressions and clicks. Personal data and chat conversations will not be shared with advertisers.

OpenAI is updating its privacy policy to describe how ads work and what management options are available to users. Reach and pricing can be found in the Retriever media database.

Retriever has updated the reach results from NPMM 2026-II in the database. This update contains the print reach figures for daily newspapers and magazines covering the period Q2 2025 through Q1 2026. This edition also includes the digital reach figures from NMO Online (Q1 2026) and the combined media brands (print and digital).

The new data are available for use in media planning processes.

BNR has revamped BNR.nl with a news-first layout, more space for journalistic content, and new commercial opportunities for advertisers. The relaunch follows the previously launched BNR app, which according to BNR demonstrated that a news-first homepage leads to more returning visitors and more articles per session.

The relaunched website introduces a new native advertising format with multiple call-to-actions and a more prominent position on the homepage. In addition, article detail pages have been expanded with an additional rectangle ad position, available on both desktop and mobile. In the period from March through June 2026, over 26 million article pages were visited on BNR.nl.

BNR is part of FD Mediagroep.

Bureau van Vliet will now handle the advertising sales for VOL Magazine. The magazine is published by Ego's Models and targets women wearing size 42 or larger. VOL is published twice a year and has a print run of 15,000 copies.

Advertisers can make use of print and online propositions. A full-page print advertisement costs €3,950. In addition, advertorials, branded content and additional preferred positions are available. Via Instagram @vol.magazine, a post (€750), stories (€1,250) and a combination of post and stories (€1,500) can be booked.

Hearst has announced an agreement with subsidiaries of The Walt Disney Company under which Hearst will acquire Disney's 50% stake in A+E Global Media. The transaction is expected to close in September 2026, subject to customary closing conditions.

Upon completion, A+E Global Media will become a wholly owned subsidiary of Hearst and will be housed within the Entertainment division. A+E Global Media manages brands including A&E, Lifetime, The HISTORY Channel, LMN, FYI and VICE TV. The company reaches more than 414 million households across more than 200 territories in 40 languages. The portfolio consists of TV channels, streaming services, and international activities in content licensing and co-productions.

The NMO Online reach figures for the second quarter of 2026 have been processed in Retriever. The figures cover the period from April through June 2026 and are based on the core target group of ages 13 and older.

Per title, average monthly reach figures are included for various age groups, men and women, and social classes. Target group profiles, reach indices, and reach figures per device are also available.

NMO Online is the standard for reporting the reach of websites and apps in the Netherlands. The research provides insight into online reach across various devices. The new figures can be used directly for media research, target group selection, and media planning.

Centercom is adding a new OOH format to its network: City Cubes. The format converts functional street cabinets in public spaces into advertising panels. The network covers more than 16,000 locations across the Netherlands, in places such as neighbourhood centres, city centres and through roads. Campaigns can be deployed locally, regionally and nationally.

The street cabinets are fully wrapped or fitted with dibond panels. Centercom handles the entire process: location planning, production, installation, management and maintenance. Each quarter, the units are inspected for dirt, damage, graffiti and vegetation. The minimum campaign duration is twelve months.

CastingAds.com launched a self-service DOOH platform on 1 July 2026, enabling independent screen owners and smaller chains in the Netherlands to offer their digital screens for programmatic advertising. Screens can be registered, connected and verified via a QR code. Following a quality check, the screens become available as programmatic inventory for media buyers.

Inventory can be purchased directly via DSPs, and PMP deals are available on request. The platform supports rich media, including TV commercials and dynamic video campaigns. Screen owners retain control over content through a dashboard and can block advertising categories via a blacklist.

The target segments are health and beauty, entertainment, leisure, retail, healthcare, sport and hospitality. CastingAds.com aims to connect at least 1,000 screens before the end of 2026. The soft launch in the Netherlands has already begun, with dozens of locations already active.

Transparency is central to Retriever’s approach. For media data, rates and audience figures in the Retriever database, the source of the information should always be clear. The same principle now also applies to the Media News section.

As you read on, you will spot them: the new Sources & Transparency links.

Across the media landscape, news is distributed, picked up and summarised faster than ever, increasingly by automated systems and AI applications. As a result, the original source of a story can easily become obscured.

The news items compiled by Retriever are based on identifiable sources and undergo editorial review before publication.

From now on, every item clearly shows which sources were used. Where relevant, the item also indicates whether the factual information has been confirmed by the media organisation concerned. This applies to all items published here under Media News that may subsequently be included in the monthly newsletter. This keeps media news timely and easy to follow, while also making it verifiable and traceable.

Read more about Sources & Transparency →

Mediahuis NRC and Volksportret are launching a partnership for pre-testing campaigns and branded content using AI. Advertisers can now have campaigns reviewed via the Volksportret platform before publication.

Volksportret works with one hundred synthetic communities based on representative population data, with each community representing 1% of the Netherlands. Concepts, messages and creative executions are tested using this model. According to the announcement, the platform delivers reports within a few days, whereas traditional panel research takes several weeks.

The partnership applies to campaigns and branded content campaigns from advertisers at Mediahuis NRC.

AgriPers, publisher of Nieuwe Oogst and part of LTO Bedrijven, is acquiring the trade publications Onder Glas and its English-language edition In Greenhouses. The titles target entrepreneurs and professionals in the greenhouse horticulture sector in the Netherlands and Belgium.

Onder Glas will continue to appear as an independent title. In the short term, nothing will change for readers, advertisers, and staff. Both organisations will work in the coming period on integration and on strengthening the offering for the greenhouse horticulture sector.

Onder Glas was founded in 2004 by Henk van Esch and was later expanded under the leadership of his son Wouter van Esch, including with the international edition In Greenhouses and a digital news offering.

RIDE Magazine is continuing under the name Wielerflits Magazine. This means the Wielerflits website and the magazine will now operate under the same name.

The content, rates and publication dates remain unchanged. The first issue under the new name appeared on 22 May, and the next edition will be published on 18 September.

Wielerflits Magazine targets cycling enthusiasts and readers interested in races, equipment, travel, nutrition and training. The premium magazine is published four times a year, has a circulation of 15,000 copies and reaches 240,000 readers annually.

Sijthoff is acquiring Frankwatching. The Dutch B2B publisher, owner of titles including Adformatie and Binnenlands Bestuur, is thereby adding a knowledge platform for marketing, communications and digital professionals to its portfolio. Frankwatching will continue to operate as an independent brand.

Frankwatching reaches more than 100,000 professionals online each month. The platform offers more than 200 training courses and organizes events, including Content Conference and SocialToday Event.

Frankwatching will continue its existing activities for readers, course participants, partners and advertisers. Founder Frank Janssen will remain involved as an adviser after the acquisition.

DPG Media has reached an agreement on the proposed acquisition of Viaplay’s Dutch operations. Streaming service Videoland will thereby expand its offering with sports rights and additional programming.

Following completion of the acquisition, live sports rights, among other things, will be integrated into Videoland. For media planners, this means that Videoland will expand its offering with live sport, including Formula 1, the Premier League and PDC darts. For Viaplay subscribers, nothing will change for the time being; they will retain access to their current subscription and app.

Viaplay Netherlands currently employs around 50 people. They will transfer to DPG Media. The acquisition is subject to the usual approval procedures.

ProMedia Group has acquired Reismedia. Through the acquisition, the publisher adds a number of Dutch-language trade and consumer media brands in the travel and aviation sectors to its media portfolio. These include magazines, websites, and newsletters such as Luchtvaartnieuws, Zakenreisnieuws, Reisbizz, and Triptalk.

With this acquisition, ProMedia Group further expands its activities in the travel and aviation sector. The international B2B publisher is also active in industries including transport, logistics, and manufacturing.

Kompas Publishing has announced that the VIVA media brand will be relaunched as an online platform in September 2026. The brand was active for many years as a magazine and website but was taken offline in 2021 after the print edition was discontinued in 2019. In 2024, Kompas Publishing acquired the title.

According to the publisher, VIVA’s original concept will remain intact: a platform where a wide range of topics can be openly discussed. In addition to editorial content, the renewed platform will also feature contributions from its community. The existing VIVA Forum, which has remained active since the website went offline, will continue to play an important role.

The new VIVA is aimed at women aged 28 and older and will cover topics such as relationships, work, health, identity, personal finance, travel, fashion, and personal experiences. The publisher is also exploring additional formats, including podcasts, video content, events, and potentially a return to print in the future. The new website will be available at viva.nl from September 2026.

As of June 1, the advertising sales of Ons Amsterdam have been transferred to Bureau van Vliet. Ons Amsterdam is published by Walburg Pers and appears ten times a year. The title focuses on the past and present of Amsterdam, featuring stories about the city's history, notable locations and its residents.

The brand consists of a magazine, website and newsletter. The print magazine has a circulation of 11,000 copies and reaches approximately 28,600 readers. The website attracts an average of 20,000 unique visitors per month. According to readership research, the core audience consists of highly educated readers with an average age of 50. The title is read intensively and is regarded by many readers as an important source of information on developments in the city.

For media planners, the next 100 days promise a period of consecutive audience peaks and strong demand for visibility. The FIFA World Cup (11 June–19 July), Wimbledon (29 June–12 July) and the Tour de France (4–26 July) will dominate much of the summer, followed by WorldPride Amsterdam (25 July–8 August) and the final edition of the Dutch Grand Prix in Zandvoort (21–23 August). At the same time, staggered school holidays and major festivals such as North Sea Jazz, Zwarte Cross and Lowlands will add to the seasonal media activity.

In the calendar below, we highlight the key media moments and planning opportunities for the months ahead.

Agrio launched its new brand and online platform, Sterke Erven, on 2 June 2026. The move brings together nine existing agricultural publications and websites under a single name and digital platform.

The titles Vee&Gewas, Veldpost, Stal&Akker, Agraaf, Melkvee, Akkerwijzer, PigBusiness, Pluimveeweb, and Ekoland will henceforth operate under the umbrella brand Sterke Erven. For the print editions, the change mainly involves a new name and refreshed design. Online, the individual websites have been consolidated into one central platform.

According to Agrio, the existing content offering and editorial quality will remain unchanged. News, background articles, and industry information will continue to be available for the various agricultural sectors and regions. Within the new platform, visitors can browse content by sector, including arable farming, dairy farming, poultry, pig farming, and organic agriculture, as well as by regional categories.

The platform also offers personalization features. Users can select the sectors and regions they wish to follow, allowing the homepage content to be tailored to their preferences. Subscribers will have access to articles from all sectors and regions available on the platform.

With the introduction of Sterke Erven, Agrio takes the next step in the development of its agricultural media activities and the integration of its existing brands.

Kiesjefolders has expanded its advertising offering with two new opportunities, effective from [date]. Advertisers can now make use of Direct Mail campaigns via PostNL and the Native Ad Plus proposition within the Mediahuis network.

Both solutions leverage Kiesjefolders’ opt-in consumer database, enabling campaigns to be targeted based on interest profiles and geographic characteristics. Advertising options and rates are available in Retriever.

Uitgeverij Em. de Jong Continues Under the Name Em. de Jong Media. Em. de Jong will henceforth operate under the name Em. de Jong Media. The name change is accompanied by a refreshed corporate identity, a new logo, a new website, and a new office location.

According to the company, the new name better reflects its current activities. In addition to publishing local weekly newspapers, the organization is also active in online news, digital campaigns, content marketing, and other forms of communication.

With the new name, Em. de Jong Media aims to reflect its evolution from a traditional publishing house into a broader media organization.

On April 2, Cross Media Nederland B.V. launched the first edition of De Nieuwe Praktijk, a new special publication distributed with Medisch Contact. The magazine focuses on innovations and developments in general practice care and highlights the role digital applications play in today’s and tomorrow’s medical practice.

De Nieuwe Praktijk features practical experiences, insights, and forward-looking solutions for general practitioners and GP trainees. The publication covers topics such as digitalization, technological innovation, and the future of primary healthcare.

The special reaches approximately 12,000 practicing general practitioners, GP trainees, and other professionals within primary healthcare.

SPILNEWS launched Hotline on May 12, 2026, a new online video series in which young creators share their unfiltered opinions on social issues. In the format, five creators respond to statements and questions submitted by the editorial team and the community. The series is distributed via TikTok, Instagram, and YouTube, featuring longer episodes on YouTube alongside shorter social snippets. According to SPILNEWS, Hotline has been developed as a contemporary form of opinion journalism in which the voices and perspectives of young people take center stage.

SPILNEWS was launched by Mediahuis in June 2025 under the name SPIL as a journalistic platform aimed at young people aged 15 to 25. The initiative originated from research showing that many young people are looking for reliable news, while at the same time feeling insufficiently informed and concerned about fake news. Through TikTok, Instagram, YouTube, podcasts, and its own platform, SPILNEWS aims to support young people in forming opinions and developing media awareness. With Hotline, the brand has now placed a strong emphasis on interaction and the social engagement of the younger generation.

Mediahuis Nederland will launch a pilot with pick-up points for printed daily newspapers on Vlieland and Schiermonnikoog from 1 July 2026. This will ensure that printed newspapers remain available for subscribers and retail sales on both islands.

The measure follows changes in PostNL’s services. From July onwards, the postal company will stop providing 24-hour delivery to the islands and will no longer deliver mail there on Saturdays and Mondays. As a result, newspapers would often arrive one or more days late.

In recent years, Mediahuis used PostNL for newspaper distribution because regular home delivery on the islands had proved unfeasible. According to the publisher, a newspaper that is delivered structurally late is not a sustainable solution. Together with local entrepreneurs, Mediahuis therefore looked for an alternative.

During the pilot, subscribers will be able to collect their newspaper daily from a local pick-up point. On Vlieland, this will be supermarket Poiesz, while on Schiermonnikoog the pick-up point will be Kolstein lifestyle & boeken. The pilot will be evaluated every three months.

As Mediahuis is responsible for the distribution of daily newspapers in the north of the Netherlands, subscribers to DPG Media newspapers will also be able to use this solution. DPG Media will contact its subscribers separately about the change.

Subscribers who do not wish to use the pick-up points can switch to a digital subscription. Single-copy newspaper sales will remain available.

Kompas Publishing has completed two acquisitions within the lifestyle segment. On 1 May 2026, the company acquired the festival platform Festival Fans, followed by the addition of travel platform Reisjunk to its portfolio on 12 May 2026.

Festival Fans focuses on festivals in the electro, (deep) house, hardstyle, pop, rock, and techno scenes across the Netherlands and Belgium. The platform provides visitors with information on ticket sales, line-ups, and festival experiences. Through this acquisition, Kompas Publishing adds an established festival platform within the Dutch and Belgian music scene to its portfolio.

Founded in 2014 as a travel blog, Reisjunk has grown into a professional content platform featuring contributions from bloggers, photographers, and content creators. Kompas Publishing plans to further develop the platform with new content formats, including travel videos and practical travel tools, while also focusing on broader distribution and scaling its reach.

Reisjunk founders Greg and Irene will remain strategically involved with the platform. According to Kompas Publishing, both acquisitions align with its existing focus on online media in the lifestyle, seniors, young families, education, and shopping sectors. With these additions, the company strengthens its position within online communities centered around travel, festivals, and leisure activities.

Publisher BouwMedia will launch Architectuur & Bouw at the end of May, a new magazine aimed at readers involved in building, renovating or developing their own home. The publication is published twice a year with a circulation of 10,000 copies. The first edition consists of 164 pages and includes twenty features on residential properties and construction projects in the Netherlands.

The new title replaces Casco Magazine and continues the same formula. The magazine combines architecture reports, personal stories and articles on topics including sustainable living, interiors, prefab construction, garden design and sustainable heating. Architects, builders and other professionals contribute from their respective fields.

Architectuur & Bouw will be available through kiosks and magazine shops. The magazine will also be distributed through trade fairs, showrooms, partners and subscription channels. Online orders are available through the webshop of Bouwkavelsonline.nl.

&C introduced a renewed magazine and a rebranding as of April 2026. With a new logo and an updated visual identity, the design of &C has been changed across the magazine, on andc.tv, and on its social media channels.

The visual identity was developed by Studio Dorien Franken. This included a redesign of the ampersand symbol and the letter “C,” as well as the introduction of a color palette of 24 shades for use in both print and online. Imagery and cover style have also been updated. The new style is intended for consistent use across all expressions, including print, online, social media, podcasts, products, and events. Within these channels, branded content and advertising propositions have remained unchanged following the rebranding.

The rebranding was realized in collaboration with Debby Nobel (Head of Content at &C Media) and Marco Geeratz (co-founder of &C Media).

As of 17 April 2026, JAWEL Media B.V. is responsible for the advertising sales of the Nieuw Israëlietisch Weekblad (NIW), which is published by Stichting NIW.

The Nieuw Israëlietisch Weekblad has been the voice of the Jewish community in the Netherlands since 1865. The weekly publication features opinion pieces, background articles, and personal stories.

Within the community, the publication is often passed on to family and friends, resulting in a broad reach among Jewish people in the Netherlands.

Roularta Media Nederland launched the Plus & Zin Cultuur newsletter at the end of March 2026. The newsletter is aimed at the 50-plus audience and focuses on culture.

The newsletter is published one to three times per week, on Monday, Wednesday, and Sunday. At launch, it has a circulation of 27,500 subscribers. Plus & Zin Cultuur is an addition to the existing Plus newsletter portfolio, which includes the PlusOnline Newsletter (304,000 subscribers), the Plus Health Newsletter, the Money & Law Newsletter, and the Leisure Newsletter.

Kompas Publishing acquired full ownership of Datumprikker from Sky is the Limit Investments on April 21, 2026, following an earlier joint acquisition in September 2023.

The acquisition follows a strategic reorientation by the investor, resulting in the scheduling platform becoming fully owned by Kompas Publishing.

Datumprikker’s strategy is shifting toward the business market. The platform will focus on applications for organizations and teams, with an emphasis on structured planning and integration with calendar systems. The advertising propositions remain unchanged.

In addition, a renewed version of the platform is in development, alongside international expansion via the English-language variant, Cally.