Kruidvat has begun the nationwide rollout of a Digital Out of Home (DOOH) network across 775 stores.
Digital screens are being installed in shop windows, reaching both store visitors and passers-by on the high street.
Global Media & Entertainment handles ad sales and supports advertisers in campaign deployment.
The Kruidvat screens are part of the broader 'Retail Digital Network', which includes other locations as well.
The rollout is currently taking place in phases.
Approximately 50 screens are installed each week. By August 2025, an estimated 400 screens will be operational. The remaining 375 screens will be installed in the first quarter of 2026. Regular sales will start in August.
