From April 2025, PLUS Retail will launch Digital Pavement Signs at around 50 stores. These double-sided screens expand the existing network of digital screens and display the same content as in the store. The programming consists of a mix of store-related content, national PLUS information, and Retail Media integration. The number of views and the reach of the screens are calculated per store, per day, and per hour based on cash register transactions and a standard method for measuring visibility (D-OTS) from VIA Nederland.
With 3D animations, you can make a product stand out even more on the digital screens in and around the stores, including the new digital pavement signs. In these animations, the product appears to come out of the screen, creating a strong visual effect.
