Kompas Publishing has acquired the remaining shares of Hi Label, making it the full owner of the media company. Previously, in June 2024, Kompas had already acquired a majority stake. The acquisition aligns with the expansion of its portfolio in the lifestyle segment.
Hi Label operates titles such as MAN MAN, FEM FEM, Girlscene, Pure Luxe, F1Max, and Gewoonvoorhem.nl. These brands focus on themes like fashion, grooming, motorsports, and luxury, and cater to audiences of (young) men and women.
The editorial teams of Hi Label and Kompas Publishing will be integrated. The combination of content and campaign structures is intended to create a more consistent offering within the network. The acquisition also increases the reach for integrated campaigns via display, video, and social media.
