JAN introduces four editorial formats on Instagram Reels

JAN introduces four editorial formats on Instagram Reels

JAN, part of Hearst Netherlands, introduces four new editorial video formats on Instagram Reels: Lift Fits, Beauty Test, Come Shop With Me, and Styling Challenge. Each format offers accessible inspiration and advice for JAN followers. In Lift Fits, an editor shares her outfit of the day, including links to shop the items. In Beauty Test, the editorial team tries out viral beauty products and shares their findings. Come Shop With Me features editors visiting stores and boutiques to highlight seasonal trends. In Styling Challenge, two editors style the same clothing pieces in different ways.

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Meet the professionals…

Image of Roel  van Veen
Roel  van Veen
Directeur eigenaar at Het Communicatie Collectief
In three words: Loyal, a deal is a deal, empathetic. Addition: One: respect and empathy. Two: not judging and not condemning. Those are the two banks between which life flows.
cup of coffee
No idea. I’ve never drunk coffee.

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