Shell Netherlands and RetailMedia.One launch Retail Media Mass Targeting - Shell Station Takeover (SST)

RetailMedia.One and Shell Netherlands introduce Retail Media Mass Targeting - Shell Station Takeover (SST), a media platform at Shell fuel stations. The concept enables the simultaneous use of all touchpoints at a location. Advertisers can purchase all digital screens, welcome screens, and audio commercials at a site for maximum visibility. Shell provides its media channels, while RetailMedia.One manages the technology and operations.

The collaboration targets both FMCG brands and B2B players, such as technology and consulting firms. Shell fuel stations have a large reach and are strategically located. The Shell Station Takeover (SST) reaches 2 to 2.5 million visits per week, with an audience largely responsible for daily shopping.