Hearst Netherlands is expanding its range of innovative editorial social video formats. In March, JAN introduced new formats, and now Cosmopolitan, ELLE, and Harper’s Bazaar are following with new initiatives tailored to their specific target audiences. From trending topics to in-depth stories – each brand brings these subjects to life in its own unique way. The new editorial social video formats are launched on TikTok and Instagram Reels, covering themes from food & drinks to beauty and lifestyle, product experiences, and event reports. The content is presented by the editorial teams, focusing on authenticity and engagement.
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In three words: Curious, positive, and creative.
A cappuccino made with good beans and fresh milk — that’s what gets me out of bed in the morning. Or maybe not. But I won’t say no to a good dirty chai either. You work in Amsterdam, right.