Hearst Netherlands is expanding its range of innovative editorial social video formats. In March, JAN introduced new formats, and now Cosmopolitan, ELLE, and Harper’s Bazaar are following with new initiatives tailored to their specific target audiences. From trending topics to in-depth stories – each brand brings these subjects to life in its own unique way. The new editorial social video formats are launched on TikTok and Instagram Reels, covering themes from food & drinks to beauty and lifestyle, product experiences, and event reports. The content is presented by the editorial teams, focusing on authenticity and engagement.
Meet the professionals…
In three words: Chaotic, sweet, creative.
The first cup of coffee of the day has to be black, to really wake up. Usually, I need another one after that… When I want to take a break from work, I make a cappuccino with oat milk and a pinch of cinnamon. That’s something I truly enjoy.