Micro-influencers also to fall under media supervision from now on

Starting June 16, 2025, more influencers will fall under the supervision of the Dutch Media Authority (Commissariaat voor de Media). The previous threshold of 500,000 followers will be removed, meaning smaller influencers — such as micro-influencers — will also be subject to regulation. This applies to video creators on YouTube, Instagram, or TikTok who upload at least 24 videos per year, benefit from these activities, and are registered with the Chamber of Commerce. They must be transparent about advertising, consider the interests of minors, and clearly disclose their identity. This change aligns with efforts to ensure a safe online environment for young people. The Media Authority will collaborate with other regulators and European partners in this initiative.