Since March 1, 2025, Kompas Publishing has joined VINEX, allowing the media company's brands to be included in the audience research conducted by the National Media Research (NMO). This includes the titles Startpagina (including GoeieVraag), Kek Mama, Datumprikker, Weer.nl, and the Viva forum.
According to Dennis Kortekaas, Commercial Director of Kompas Publishing, participation in NMO Online provides valuable insight into the reach of the titles and contributes to market transparency. Joris van Lierop, Director of VINEX, states that the inclusion of Kompas Publishing helps to create a more comprehensive picture of digital media consumption in the Netherlands.
