BBC First rebranded as BBC NL, with focus on Dutch audience

As of 15 May 2025, the name of the television channel BBC First in the Netherlands will change to BBC NL. The channel will continue to focus on offering British drama series and crime stories, all with Dutch subtitles. BBC NL is specifically curated for the Dutch audience, featuring a selection of programmes from both BBC Studios and other British producers. The content will largely remain the same, but the channel will receive a refreshed look. Advertising sales are handled by Talpa Media, part of Talpa Network.