As of June 2025, Elma Media is responsible for advertising sales for Brand&Brandweer

The June 16, 2025 issue of Brand&Brandweer is the first edition published under the responsibility of Kris Kras Communicatie. The title was acquired earlier this year, in March 2025, from the previous publisher Sdu.

Brand&Brandweer consists of a professional magazine, a digital newsletter, and a website. The publication targets professionals within fire brigades and the 25 safety regions, as well as policy makers and other stakeholders involved in fire prevention and firefighting.

The magazine is published eight times per year with a personalized print run of 1,500 copies. The digital newsletter also reaches 1,500 subscribers and is sent out ten times a year. The website, launching on July 1, 2025, offers additional exposure opportunities, including banners and advertorials. As of June 2025, advertising sales are handled by Elma Media.