HBO Max and Ad Alliance are introducing Dynamic Ad Replacement (DAR) within the Sports add-on of HBO Max. This technology enables the replacement of ads in livestreams with personalized versions, tailored to the viewer’s profile and interests.

DAR is used during major sports events such as Wimbledon, the Tour de France, the Vuelta, the US Open, and live broadcasts of UFC fights. The technology provides a more personalized viewing experience and fits within the so-called SAVOD model (subscription and ad-supported video on demand), in which streaming services combine subscriptions with advertising. DAR is included in the Streaming TV package.

Since May, GrootMedia has been publishing a new monthly title: Zomers groot Leeuwarden. The magazine is distributed door-to-door in the municipality of Leeuwarden every month from May through September, with a circulation of 50,000 copies. The publication is a collaboration with Arcadia and the Leeuwarder OndernemersFonds. Its editorial focus is on local developments, people, and activities, with special attention to art, culture, and regional stories. The title aims to contribute to strengthening the sense of community among residents of all ages.

Some regional editions of DPG Media are no longer available as standalone advertising options and can now only be booked as part of a combination placement. For AD Groene Hart, this means the Alphen, Woerden, and Gouda editions can now only be booked through AD Groene Hart – all editions (ADGH).

There are also changes at Brabants Dagblad: the editions ’s-Hertogenbosch | Zaltbommel and Boxtel can now only be booked through the combination Brabants Dagblad editions ’s-Hertogenbosch | Zaltbommel | Boxtel (BDBV). Additionally, the separate editions Oss e.o. and Uden | Veghel are no longer available individually, but are now part of the combination Brabants Dagblad editions Oss | Uden | Veghel (BDBQ). These editions will continue to exist, but can only be accessed by advertisers through these combined placements.

As of 4 July 2025, subscribers of nine regional newspapers published by Mediahuis Nederland automatically gain access to NRC’s digital journalism via nrc.nl and the NRC app. Conversely, NRC subscribers now also have access to the participating regional titles.

The arrangement applies to digital subscriptions and includes the following newspapers: Dagblad van het Noorden, De Gooi- en Eemlander, De Limburger, Friesch Dagblad, Haarlems Dagblad, IJmuider Courant, Leeuwarder Courant, and Noordhollands Dagblad. With this integration, Mediahuis aims to enrich regional news coverage with the national and international depth of NRC — and vice versa.

Kompas Publishing has acquired the remaining shares of Hi Label, making it the full owner of the media company. Previously, in June 2024, Kompas had already acquired a majority stake. The acquisition aligns with the expansion of its portfolio in the lifestyle segment.

Hi Label operates titles such as MAN MAN, FEM FEM, Girlscene, Pure Luxe, F1Max, and Gewoonvoorhem.nl. These brands focus on themes like fashion, grooming, motorsports, and luxury, and cater to audiences of (young) men and women.

The editorial teams of Hi Label and Kompas Publishing will be integrated. The combination of content and campaign structures is intended to create a more consistent offering within the network. The acquisition also increases the reach for integrated campaigns via display, video, and social media.

The Netherlands Authority for Consumers and Markets (ACM) has approved the acquisition of RTL Nederland by DPG Media. As of July 1, 2025, RTL Nederland will officially become part of DPG. With this acquisition, DPG Media enters the Dutch television and streaming market.

DPG promises to invest in local content and the expansion of Videoland. Agreements have also been made to safeguard independent journalism, including the establishment of foundations for RTL Nieuws and NU.nl. Sven Sauvé will remain CEO of RTL Nederland and will join the Executive Committee of DPG Media.

Roularta Media Netherlands adjusts the format of two of its titles.
Starting with issue 10, which will be published on 19 September 2025, Landleven will be released in a new format of 210 x 285 mm. This magazine offers practical information and inspiration about outdoor living, gardening, cooking, and crafts. It reflects the authentic rural lifestyle in the Netherlands. In 2025, Landleven will publish 11 regular issues and 6 Landleven Specials.

+Gezond has had an adjusted format of 202 x 267 mm since June 2025 (previously 220 x 275 mm). The magazine provides health tips, expert interviews, and relatable stories from readers. +Gezond is published six times a year.

Starting September 1, 2025, the regional radio landscape in the Netherlands will change. Due to the auction of non-national commercial FM and DAB+ frequencies, radio stations and their broadcast areas have been reorganized.

The number of FM lots has been halved from 54 to 27, now better aligned with the digital DAB+ layout. This leads to more efficient and broader coverage. Ten parties have received new licenses, valid until 2035. Among them are both familiar and new names, such as GLXY Radio (hip hop, Randstad), Simone FM (now in six provinces), Grand Prix Radio (South Holland), and Sunrise FM.

A key change is that national radio brands are no longer allowed to use regional FM frequencies. As a result, stations like Radio 10 Brabant and Qmusic Limburg will disappear from the airwaves in those regions.

These changes create new advertising opportunities and broader digital coverage via DAB+.

Starting June 16, 2025, more influencers will fall under the supervision of the Dutch Media Authority (Commissariaat voor de Media). The previous threshold of 500,000 followers will be removed, meaning smaller influencers — such as micro-influencers — will also be subject to regulation. This applies to video creators on YouTube, Instagram, or TikTok who upload at least 24 videos per year, benefit from these activities, and are registered with the Chamber of Commerce. They must be transparent about advertising, consider the interests of minors, and clearly disclose their identity. This change aligns with efforts to ensure a safe online environment for young people. The Media Authority will collaborate with other regulators and European partners in this initiative.

The June 16, 2025 issue of Brand&Brandweer is the first edition published under the responsibility of Kris Kras Communicatie. The title was acquired earlier this year, in March 2025, from the previous publisher Sdu.

Brand&Brandweer consists of a professional magazine, a digital newsletter, and a website. The publication targets professionals within fire brigades and the 25 safety regions, as well as policy makers and other stakeholders involved in fire prevention and firefighting.

The magazine is published eight times per year with a personalized print run of 1,500 copies. The digital newsletter also reaches 1,500 subscribers and is sent out ten times a year. The website, launching on July 1, 2025, offers additional exposure opportunities, including banners and advertorials. As of June 2025, advertising sales are handled by Elma Media.

In May 2025, digital media platform Azerion announced it was expanding its business in digital audio advertising through a series of new partnerships. The parties involved include Radio France, LG Electronics, SoundCloud and - specifically for the Dutch market - E Power Audio Sales.

The partnership with E Power Audio Sales focuses on strengthening digital audio reach in the Netherlands. E Power Radio is a network of radio stations with regional and national coverage via FM, DAB+, online and cable. The network includes stations such as Arrow, KINK, TukkerFM, radioNL and reaches more than 4.5 million listeners monthly. E Power has extensive experience in managing audio advertising. By joining forces, both parties combine local market knowledge with technological support and distribution capacity. This collaboration is part of the platform's broader strategy to further strengthen its position in the European digital audio market.

The magazine Avant Garde will reappear in the Netherlands starting October 2025. The publication focuses on topics such as fashion, design, art, lifestyle, and travel. Avant Garde is published twice a year with a circulation of 30,000 copies. The magazine will be available through bookstores, newsstands, supermarkets, and cultural institutions. In addition to the print editions, the magazine will also be available digitally. Advertising sales are handled by PBQ Media B.V. Avant Garde also organizes various events offering advertising and sponsorship opportunities.

The journal V&VN Ambulancezorg and the accompanying digital newsletter have been transferred to Elma Media. The publication is produced in collaboration with V&VN Ambulancezorg. The magazine is published four times a year and reaches approximately 5,000 to 6,000 readers. The newsletter is also sent out quarterly and reaches 4,477 subscribers. Both channels target professionals in the ambulance care sector, including ambulance nurses, drivers, emergency dispatchers, and policy makers.

Kruidvat has begun the nationwide rollout of a Digital Out of Home (DOOH) network across 775 stores.
Digital screens are being installed in shop windows, reaching both store visitors and passers-by on the high street.

Global Media & Entertainment handles ad sales and supports advertisers in campaign deployment.
The Kruidvat screens are part of the broader 'Retail Digital Network', which includes other locations as well.

The rollout is currently taking place in phases.
Approximately 50 screens are installed each week. By August 2025, an estimated 400 screens will be operational. The remaining 375 screens will be installed in the first quarter of 2026. Regular sales will start in August.

On May 20, 2025, Pijper Media acquired the title Gezondnu from MixCom Publish B.V. With this acquisition, the publisher expands its portfolio within the health and lifestyle segment.

Gezondnu includes a magazine published six times a year, a newsletter, social media channels, and the website gezondnu.nl. Its content focuses on three central themes: healthy living, happy living, and sustainable (green) living.

The editorial team collaborates with experts from various fields, including science, naturopathy, complementary care, and knowledge institutes, to provide reliable and accessible information.

As of June 1, 2025, Talpa Media will exclusively take on the sales of programmatic audio advertising and Run of Network (RON) campaigns for all podcasts of Dag & Nacht Media and Tonny Media, both subsidiaries of Podimo. The sales of native advertising and branded content will remain the responsibility of the podcast publishers themselves. Talpa Media reinforces its leading position as a 'one stop shop' for the purchase of audio campaigns on FM, DAB+, streaming audio, and podcasts.

PARLOUR MEDIA HOUSE has launched the magazine VINTÁÁÁGE.
VINTÁÁÁGE targets fashion and sustainability enthusiasts, ranging from Gen Z to millennials and older. Readers are interested in in-depth articles on vintage, circularity, and fashion culture. The magazine is published twice a year with a print run of approximately 10,000 copies. VINTÁÁÁGE aims to share knowledge through both the magazine and events. The contributing experts work in sectors such as the fashion industry, education, and cultural sector. Advertising sales are managed by Georgette Koning.

Clear Channel Nederland B.V. is now officially Bauer Media Outdoor Nederland B.V., following the acquisition of Clear Channel Europe by the German Bauer Media Group on 31 March 2025. Activities in the Netherlands will remain unchanged. The Dutch organization is now part of Bauer Media Outdoor, which operates 110,000 outdoor advertising locations across Europe. Bauer Media is active in sixteen countries and has a media portfolio that includes over 200 magazine titles and 150 radio stations. The new visual identity will be gradually introduced in the Netherlands over the coming months.

Publisher Gonzo Circus VZW is taking its advertising sales in-house. New inquiries will henceforth be handled directly. Virtùmedia will remain active within the existing network but will no longer process new requests. Gonzo (circus) is an independent cultural platform featuring a quarterly magazine, a digital newsletter, and a website. The magazine is published in both the Netherlands and Belgium. Its editorial focus is on innovative music genres such as contemporary composed music, electronic, jazz, metal, and experimental pop. It also covers literature, film, and visual culture. The publication targets a culturally engaged and creatively active audience. Advertising opportunities are available across both print and digital channels.

Ocean Outdoor has begun installing digital screens in Stadshart Amstelveen. In April 2025, the first two large screens were put into operation: one at The Entrance, opposite the Cobra Museum, and one at The Rembrandthof in the shopping area. A total of seven large digital screens and sixteen digital totems will be installed. Further rollout will take place in the coming months.

This expansion is part of a broader redevelopment of Stadshart Amstelveen, with a focus on greening, expansion, and enhancing the visitor experience. Ocean Outdoor is carrying out this project in collaboration with Unibail-Rodamco-Westfield (URW), known among other things for Westfield Mall of the Netherlands.

The large digital screens are part of Ocean Outdoor’s DIGITAL CITY PREMIUM network, aimed at high visibility in busy city centres. The totems are part of the DIGITAL SMALL FORMAT network, featuring smaller screens at high-traffic urban locations.

Hearst Netherlands is expanding its range of innovative editorial social video formats. In March, JAN introduced new formats, and now Cosmopolitan, ELLE, and Harper’s Bazaar are following with new initiatives tailored to their specific target audiences. From trending topics to in-depth stories – each brand brings these subjects to life in its own unique way. The new editorial social video formats are launched on TikTok and Instagram Reels, covering themes from food & drinks to beauty and lifestyle, product experiences, and event reports. The content is presented by the editorial teams, focusing on authenticity and engagement.

The latest data from the MMA Social Media Monitor for the first quarter of 2025 have been published in Retriever. They show a strong growth of women’s magazines on TikTok. Titles such as LINDA., Vogue, Cosmopolitan, ELLE, Flow, and &C have seen a significant increase in followers. TikTok’s share grew from 5% to 8%, continuing to be the fastest-growing platform within magazine media.

In addition to the rise of women’s magazines on TikTok, a shift in platform usage is visible. Notably, opinion and newspaper magazines are gaining more followers on Instagram, which is increasingly being used as a news platform. LinkedIn is also gaining ground, while X no longer shows growth in followers for any magazine brand.

Facebook still holds the largest share with 40%, followed by Instagram (33%) and TikTok (8%), which is now almost equal to X (9%). YouTube (6%), Pinterest (4%), and LinkedIn (1%) follow.

Miljuschka remains the largest magazine brand across all social media channels, followed by LINDA., vtwonen, Voetbal International, and Playboy. All brands in the top 5 have more than one million followers.

The MMA Social Media Monitor is published quarterly. This 35th edition measures 134 Dutch magazine brands.

The advertising sales for Kleindier Magazine will now be handled by Bureau Van Vliet. The monthly magazine, with a circulation of 4,000 copies, is aimed at enthusiasts and breeders of purebred rabbits, chickens, fancy pigeons, waterfowl, guinea pigs, and other small pets. It offers articles on care, housing, health, and breeds, complemented by coverage of exhibitions in the Netherlands and Belgium, as well as an up-to-date agenda. Published by Nederlandse Kleindierenpublicaties, the magazine informs and connects a passionate community of hobby breeders and animal lovers.

Sijthoff Media to discontinue businessinsider.nl as of July 1, 2025. The platform, which attracts over 2.2 million unique visitors per month, is the Dutch edition of the international business news brand Business Insider, part of Insider Inc. Sijthoff Media has decided to focus more specifically on target audiences in finance, HR, marketing, M&A, tech, and government. Additionally, the company will concentrate on further expanding its portfolio of conferences, training programs, and educational offerings.

As of May 1, 2025, Disney Jr. will take over the channel position of Disney XD in the Netherlands. This means that Disney XD will cease to exist as a linear channel. However, Disney XD programs will remain available via Disney Channel (linear) and through the streaming service Disney+. Disney Jr. targets young children aged 2 to 6 and broadcasts during the day. The programming is cheerful and educational, featuring popular titles such as Bluey, Spidey and His Amazing Friends, Mickey Mouse Funhouse, Disney Jr. Ariel, and Robogobo. Advertising sales for Disney Jr. in the Netherlands are handled by Ad Alliance.

As of 15 May 2025, the name of the television channel BBC First in the Netherlands will change to BBC NL. The channel will continue to focus on offering British drama series and crime stories, all with Dutch subtitles. BBC NL is specifically curated for the Dutch audience, featuring a selection of programmes from both BBC Studios and other British producers. The content will largely remain the same, but the channel will receive a refreshed look. Advertising sales are handled by Talpa Media, part of Talpa Network.

ProMedia Group has acquired the mobility portfolio of Acquire as of March 31, 2025. This includes the trade journals OV-Magazine, Verkeerskunde, and MobiliteitsPlatform, as well as related conferences such as the National Cycling Congress and the National Traffic Science Congress. These titles focus on mobility issues within government and policy. The team will remain active from Zwolle, where ProMedia is opening an office. Nothing will change for those involved at this time. Following the sale, Acquire will focus on other domains such as public space, healthcare, welfare, and the living environment.

Radio Noordzee, a station from Talpa Network, officially returned on April 1, 2025, as a digital radio station via DAB+ and the internet. The station focuses entirely on Dutch-language music — English-language songs by Dutch artists are not broadcast. The station’s slogan reflects this: "200% Puur Hollands" ("200% Pure Dutch"). Since April 2, a fixed programming schedule has been in place, with Silvan Stoet in the morning, followed by Marlayne Sahupala, and a lunch show hosted each week by a different Dutch artist. Jan-Paul Grootentraast presents the afternoon show. On DAB+, Radio Noordzee has taken over the spot previously held by Sky Radio Lovesongs, which is now available exclusively online.

In honor of its 150th anniversary, Eisma Media Groep received the designation ‘Royal’ from His Majesty the King on April 3, 2025. As a result, the holding’s name has been changed to Koninklijke Eisma B.V.. For the operating companies, nothing changes apart from an update to the logo. Koninklijke Eisma is active in B2B and educational markets, offering trade magazines, websites, newsletters, events, and educational materials. Jongbloed Christelijke Media is also part of the company.

Sport76 Media has recently acquired TENNiS Magazine. The first edition under the new publisher was released on March 28. TENNiS Magazine is a premium 100-page publication aimed at both avid and recreational tennis enthusiasts. The brand includes a magazine, newsletter, and social media channels. The target audience consists of 60% men and 40% women, reflecting the broad appeal of the sport. In 2025, the magazine will be published five times, increasing to six issues in 2026. The circulation is 15,000 copies. Previously, ad sales were handled by Bureau Van Vliet.

JAN, part of Hearst Netherlands, introduces four new editorial video formats on Instagram Reels: Lift Fits, Beauty Test, Come Shop With Me, and Styling Challenge. Each format offers accessible inspiration and advice for JAN followers. In Lift Fits, an editor shares her outfit of the day, including links to shop the items. In Beauty Test, the editorial team tries out viral beauty products and shares their findings. Come Shop With Me features editors visiting stores and boutiques to highlight seasonal trends. In Styling Challenge, two editors style the same clothing pieces in different ways.

From April 2025, PLUS Retail will launch Digital Pavement Signs at around 50 stores. These double-sided screens expand the existing network of digital screens and display the same content as in the store. The programming consists of a mix of store-related content, national PLUS information, and Retail Media integration. The number of views and the reach of the screens are calculated per store, per day, and per hour based on cash register transactions and a standard method for measuring visibility (D-OTS) from VIA Nederland.

With 3D animations, you can make a product stand out even more on the digital screens in and around the stores, including the new digital pavement signs. In these animations, the product appears to come out of the screen, creating a strong visual effect.

On Wednesday, March 12, 2025, a new website was launched focusing on news for entrepreneurs in South Limburg. The site, called BV Limburg, is an initiative of media company De Media Experts from Maastricht, which also publishes the digital newspaper De Nieuwe Ster. The website provides local business news and is supported by a weekly newsletter on Wednesdays. This platform addresses the need for a central hub for entrepreneurial news in the region.

Since March 1, 2025, Kompas Publishing has joined VINEX, allowing the media company's brands to be included in the audience research conducted by the National Media Research (NMO). This includes the titles Startpagina (including GoeieVraag), Kek Mama, Datumprikker, Weer.nl, and the Viva forum.

According to Dennis Kortekaas, Commercial Director of Kompas Publishing, participation in NMO Online provides valuable insight into the reach of the titles and contributes to market transparency. Joris van Lierop, Director of VINEX, states that the inclusion of Kompas Publishing helps to create a more comprehensive picture of digital media consumption in the Netherlands.

ProMedia Group, publisher of trade media in transport, logistics, and mobility, has acquired publisher Riomar, known for the Binnenvaartkrant, as of March 5, 2025. With this acquisition, ProMedia expands its maritime portfolio and increases its presence in the inland shipping sector. The Binnenvaartkrant will continue to operate independently, and there will be no immediate changes for staff, readers, or advertisers. ProMedia Group publishes several transport-related titles, including Nieuwsblad Transport and Schuttevaer, and aims to broaden its offering in maritime and logistics media with this move.

The reach results of NPMM 2024-III (NMO Print & Brand Monitor 2024-III) have been published in Retriever. This publication provides the latest print reach figures for newspapers and magazines covering the period from Q3 2023 to Q2 2024, offering insights into readership reach and developments within the print media landscape. The NPMM 2024-III results present a clear picture of the popularity and reach of various titles.

RetailMedia.One and Shell Netherlands introduce Retail Media Mass Targeting - Shell Station Takeover (SST), a media platform at Shell fuel stations. The concept enables the simultaneous use of all touchpoints at a location. Advertisers can purchase all digital screens, welcome screens, and audio commercials at a site for maximum visibility. Shell provides its media channels, while RetailMedia.One manages the technology and operations.

The collaboration targets both FMCG brands and B2B players, such as technology and consulting firms. Shell fuel stations have a large reach and are strategically located. The Shell Station Takeover (SST) reaches 2 to 2.5 million visits per week, with an audience largely responsible for daily shopping.

Springer Healthcare, part of the Springer Nature Group, is launching the print title MedNet Huisartsgeneeskunde: a professional magazine and email newsletter for general practitioners. The publication provides news and practical examples of developments in general practice.

The editorial team collaborates with an advisory board and focuses on current topics within the field. The magazine is published quarterly in tabloid format, with the first issue releasing on March 13, 2025. The newsletter is sent out monthly. MedNet Huisartsgeneeskunde is already a well-established name in providing accredited training for general practitioners, now expanded with news for the target audience.

As of February 5, 2025, weekly magazine Privé from Mediahuis Nederland will adopt new formats. Privé targets readers interested in entertainment, royalty, and showbiz news. It is distributed nationwide via retail sales and subscriptions, offering exclusive reports, interviews, and background stories on celebrities. The new full-page format is 220 x 290 mm.

As of January 15, 2025, online publisher BigSpark is the new owner of iCulture. The website will become part of the Think Tech platform, alongside iPhoned, iCreate, c’t, Android Planet, and Androidworld. This platform reaches over nine million visitors per month.

iCulture will continue as an independent brand under editor-in-chief Sven Lamers. The website focuses on experienced Apple users who want to make the most of their devices. Visitors can find up-to-date news, practical tips, and advice on products and accessories.

From 2025, Geomares Publishing will handle advertising sales for Geo-Informatie Nederland (GIN). Previously, this was done by Performis. GIN consists of the magazine Geo-Info, a website, and a monthly newsletter. These platforms are aimed at professionals and organizations in the geo-information sector, including surveyors, geodesy experts, cartographers, earth observation specialists, and policymakers in land and property management. Geo-Info is published four times a year and covers developments in the field. The website and newsletter provide additional news, job listings, and opportunities for content contributions.

Talpa Network has discontinued JUKE as an independent brand and is focusing on its main brands: Radio 538, Radio 10, and Sky Radio. Since 2017, JUKE has served as a test lab for digital audio innovations, contributing to the development of new technologies and collaborations. As of January 2025, JUKE will no longer be available in app stores, and by early March, the website will be fully phased out. The technology and expertise developed within JUKE will be integrated into Talpa Network's future digital initiatives and revamped platforms.

The title De Wereldfietser has been acquired by Virtùmedia, and the first edition under this publisher was released at the end of January 2025. This magazine for cycling travelers is filled with stories, interviews, and tips on routes, equipment, and travel. It is published four times a year in the Netherlands, simultaneously with De Vakantiefietser in Flanders. Both editions are identical except for the cover. In the Netherlands, it is called De Wereldfietser, while in Belgium, it is De Vakantiefietser. Advertisements are published in both editions and managed by Virtùmedia.

As of February 3, with retroactive effect from January 1, Eisma Media Groep has acquired the trade magazine PRINTmatters from Management Media. PRINTmatters focuses on the graphic media and visual communication industry and is published six times a year with a circulation of 4,200 copies (self-reported). In addition to the magazine, PRINTmatters offers a website with daily updates and a weekly newsletter. It provides information and insights on trends, technology, design, and innovations in the graphic sector.

The latest data from the MMA Social Media Monitor has been published in Retriever. The newest figures show a clear shift in platform usage among magazine brands with news-related content. Followers are leaving X (formerly Twitter) and moving to Instagram, Bluesky, and LinkedIn. This trend is particularly noticeable among news, opinion, science, and sports magazines. Additionally, TikTok remains the fastest-growing platform, with a 5% increase in followers in the fourth quarter of 2024. Facebook retains the largest share at 42%, followed by Instagram at 34%. Miljuschka remains the largest magazine brand on social media, followed by vtwonen and LINDA.

AVROTROS and Bindinc. announce a strategic change: as of 2025, TrosKompas and TV Krant will fall under Bindinc. Almost nothing will change, except for adjustments to the formats of commercials. Bindinc. will take full management, including production, distribution, purchasing, and sales of ad space, as well as the operation of the guides. The identity of TrosKompas and TV Krant will remain unchanged.

From 2025, PetroChem will no longer be published as a standalone issue but as a special supplement within Industrielinqs Magazine. This magazine, published by ProMedia Publishers B.V., will now be issued 10 times a year instead of 5. Industrielinqs Magazine targets middle and senior management in the industry. It covers topics such as energy transition, innovation, and safety, with a particular focus on the petrochemical sector, making it a valuable information source for professionals in this field.

Pijper Media will acquire the nautical media brand Zeilen from Gottmer Uitgevers Groep as of March 1, 2025. The sale aligns with Gottmer's strategic decision to fully focus on children's books. Zeilen offers advertisers various options to reach their target audience, including magazine advertisements, banners on Zeilen.nl, sponsored articles, social media posts, and mentions in the newsletter. Additionally, there are opportunities for webinars, contests, and partner mailings, tailored to specific needs and goals.

As of January 2025, Cross will handle ad sales for the title Tweewieler published by VMN media. Tweewieler targets professionals in the bicycle industry, such as manufacturers, entrepreneurs, mechanics, and industry organizations. The platform provides industry information through various channels: a magazine, newsletters, a website, and social media. The magazine is published seven times a year with a circulation of 2,000 copies. The newsletter is sent three times a week to 10,000 subscribers, and the website tweewieler.nl achieves 35,000 page views per month.

Dock35 Media expands its portfolio with advertising sales for podcasts by and for medical specialists. Under the name De Spreekkamer, Orly Media produces podcasts on various medical disciplines and themes that connect and inspire professionals. Since its launch in 2019 with the surgical podcast Met Het Mes Aan Tafel, which has now been listened to over 120,000 times, new podcasts have been developed by enthusiastic doctors and residents. Active podcasts include Met Het Mes Aan Tafel (Chirurgie), Verlossende Woorden (Gynaecologie & Obstetrie), Gewichtige Gesprekken (Reumatologie), Met Volle Teugen (Longgeneeskunde), BotCast (Orthopedie), Hart Op De Tong (Cardiologie), Hersenspinsels (Neurologie), Onder de Loep (Dermatologie), Tegen Het Licht (Radiologie), Blaaskaken (Urologie) en Knock Knock Cast (KNO).

Starting January 1, 2025, De MediaRaad will begin a collaboration with Kontakt Mediapartners. This partnership will result in a larger circulation and broader reach for Regionaal Uitgelicht. As part of this integration, Regionaal Uitgelicht will be printed and distributed by Kontakt Mediapartners, alongside their existing titles Het Kontakt Culemborg Courant and Het Kontakt Tiel. The newspaper will now appear monthly as an insert in both titles, with a total circulation of over 44,000 copies per month. The distribution area will expand to include Beusichem, Buren, Culemborg, Tiel, and surrounding locations within the municipalities of Buren, Culemborg, and Tiel.

From October 2024, EO has outsourced its advertising sales to JAWEL Media, an operator specialized in Christian media. The titles included are BEAM Magazine, aimed at young people and filled with positive stories about faith, relationships, music, and lifestyle; Eva, the Christian women’s magazine in the Netherlands covering topics such as faith, psychology, relationships, fashion, and recipes; and Visie, which targets Christian readers aged 45 and older, offering depth through interviews, reports, and essays. This partnership strengthens the focus on inspiring Christian content.

BDUmedia has acquired the local newspaper De Vierklank from Vario Pers. Starting January 1, 2025, the newspaper will merge with the Biltsche Courant and continue under the title De Vierklank. The newspaper is published weekly in the municipality of De Bilt with a circulation of 18,600 copies. The website reaches 9,100 unique visitors per month. De Vierklank will retain its local character and continue to operate from Groenekan.

On December 5, 2024, Jean Mineur Mediavision brought back the iconic miner figure "Le Petit Mineur" to the big screen and all communications. At the request of clients, partners, and fans, this trusted symbol has returned as a mark of reliability and craftsmanship in cinema advertising.

ZuivelZicht is the professional and news platform for the Dutch and Belgian dairy industry and will be published by Alea Publishers B.V. as of January 2025. It consists of a trade magazine (12 times per year), an up-to-date website, and a monthly newsletter with over 600 subscribers. ZuivelZicht offers background articles, analyses, and interviews, with a focus on developments in the dairy chain both domestically and internationally. The readership includes executives, managers, and professionals from the dairy industry, trade, retail, education, and policymakers.

NS Advertising has been offering an advertising platform since November, combining various channels. This platform includes screens on trains, the NS.nl website, the digital NS Day Out Magazine, and NS newsletters. These channels reach travelers and visitors both on the go and online. The newly established NS Advertising BV, represented by Insiders & Roularta since October 2024, is responsible for managing these NS channels and facilitates the dissemination of information to a wide audience.

Vermeulen Steenbergen will launch the door-to-door newspaper Living, Working & Recreation in 2025, consisting of 11 editions, each focused on a specific region in the southern Netherlands. The newspaper is distributed door-to-door and collectively reaches over 1 million residents. Each edition is published three times a year and features regional stories and information about living, working, and recreation. The titles of the editions are supplemented with the name of the region, such as Goeree-Overflakkee, North and South Beveland, or the Heart of Brabant. In 2024, six editions were already published, providing experience in regional distribution and content development.

FD Mediagroep is taking a new step in the digital transformation of BNR by further expanding its advertising portfolio. In addition to existing options such as radio spots and digital audio, the business news station is introducing three new products. The portfolio now includes premium video content on YouTube, allowing advertisers to buy directly or programmatically in a brand-safe environment. Furthermore, BNR Brandstory offers brands a platform to share their expertise through branded articles. Finally, BNR is launching BNR Business Beats, an audio channel with non-stop music aimed at business professionals during their workday.

Clear Channel adds Nijmegen to its network, increasing its reach to over 88% of Dutch municipalities. Starting January 2025, a concession will take effect in Nijmegen, followed by the installation of 40 digital screens in bus shelters during the first quarter. This expansion is part of a long-term strategy for nationwide digital coverage and aligns with sustainability and innovation goals, including the use of energy-efficient digital screens. Previous expansions include Leeuwarden, Zoetermeer, and RET Rotterdam.

The title Natuursteen has recently become part of Steengoed Vakmedia. Previously, the magazine, website, and newsletter were part of Sanders Media (SENS Media). Steengoed Vakmedia was founded on October 3 by Wilbert Leistra and Peter Vorstenbosch. Natuursteen specifically targets the entire natural stone industry in the Benelux, aiming to reach all stonemasons and natural stone businesses in the region. The magazine is published 8 times a year with a circulation of 1,650 copies. Covering a wide range of topics such as management, memorials, interviews, company profiles, innovations, and technical developments, Natuursteen provides relevant information and inspiration for professionals in the sector.