An increasing number of magazine brand followers now come through platforms like Instagram, TikTok, Pinterest, and YouTube. TikTok is growing the fastest, with a 9% increase in the third quarter of 2024, followed by Instagram and YouTube at 2%. This data comes from the latest figures in the quarterly MMA Social Media Monitor. Follower numbers on Facebook and X remained stable.
Miljuschka remains the largest magazine brand on social media, followed by vtwonen, LINDA., Playboy, and Voetbal International. Each of these brands has over one million followers.
MMA Social Media Monitor Data 2024 Q3: Published in Retriever
