NMO

MMA Social Media Monitor Data 2024 Q3: Published in Retriever

An increasing number of magazine brand followers now come through platforms like Instagram, TikTok, Pinterest, and YouTube. TikTok is growing the fastest, with a 9% increase in the third quarter of 2024, followed by Instagram and YouTube at 2%. This data comes from the latest figures in the quarterly MMA Social Media Monitor. Follower numbers on Facebook and X remained stable.

Miljuschka remains the largest magazine brand on social media, followed by vtwonen, LINDA., Playboy, and Voetbal International. Each of these brands has over one million followers.

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Meet the professionals…

Image of Lobke Hidding
Lobke Hidding
Employer Brand & Communication Specialist at WPP Media
In three words: Connector, Creative, Driven
cup of coffee
My most recent discovery is Caffè Speciale: a blend of espresso, amaretto, cream, sugar, and a hint of lemon zest. Fortunately, it’s only available in Polignano a Mare, Italy, because it’s probably not the healthiest thing for you.

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