SPAR appoints RetailMedia.One as exclusive retail media partner

SPAR Holding has appointed RetailMedia.One as the exclusive partner for the exploitation of SPAR retail media. This means that RetailMedia.One will now handle advertising sales and act as the main point of contact for campaigns within the SPAR network. For media planners and advertisers, this primarily brings clarity, as requests and campaigns are managed through a single party, while SPAR focuses on further professionalising its retail media offering. In practice, this involves a mix of in-store and online channels, such as digital screens in multiple locations throughout the store and in-store print.

RetailMedia.One already works with SPAR University, the formula aimed at Gen Z and students, which is present on 15 campuses in the Netherlands, including Delft, Rotterdam and Amsterdam.