SPAR Holding has appointed RetailMedia.One as the exclusive partner for the operation of SPAR’s retail media activities. This means RetailMedia.One will handle ad sales going forward and serve as the main point of contact for campaigns within the SPAR network. For media planners and advertisers, this provides clarity, as requests and campaigns will be managed through a single party, while SPAR continues to professionalise its retail media offering. In practice, this involves a mix of in-store and online channels, including digital screens in multiple in-store locations, in-store print, and branded content via SPAR’s channels.
RetailMedia.One already works with SPAR University, the concept focused on Gen Z and students, which is present across thirteen campuses in the Netherlands, including Delft, Rotterdam and Amsterdam..
