The MMA Social Media Monitor data for Q1 2024 have been published in Retriever

MMA Social Media Monitor

The latest data from the MMA Social Media Monitor for the first quarter of 2024 have been published in Retriever. They show that magazine brands continue to increase their follower counts on Instagram, YouTube, and TikTok, while Facebook and X are experiencing a decline. This trend of growth in networks that focus on rich content, primarily video, and less on social interactions, is observed worldwide. According to the Reuters Institute for the Study of Journalism, this development fits within a larger trend often referred to as the 'big social media reset'. This shift challenges publishers to improve their capabilities in producing short social videos, an essential skill for increasing engagement and visibility.

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Meet the professionals…

Image of Thomas Timmermans
Thomas Timmermans
Head of mediasales FD Business at FD Business is onderdeel van FD Mediagroep
In three words: Cheerful, open, and driven.
cup of coffee
Preferably decaf with a bit of milk. And alongside it, a delicious piece of dark chocolate with whole hazelnuts. Man, that's pure enjoyment!

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