The MMA Social Media Monitor data for Q1 2024 have been published in Retriever

MMA Social Media Monitor

The latest data from the MMA Social Media Monitor for the first quarter of 2024 have been published in Retriever. They show that magazine brands continue to increase their follower counts on Instagram, YouTube, and TikTok, while Facebook and X are experiencing a decline. This trend of growth in networks that focus on rich content, primarily video, and less on social interactions, is observed worldwide. According to the Reuters Institute for the Study of Journalism, this development fits within a larger trend often referred to as the 'big social media reset'. This shift challenges publishers to improve their capabilities in producing short social videos, an essential skill for increasing engagement and visibility.

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Meet the professionals…

Image of Peter Burghoudt
Peter Burghoudt
uitgever / hoofdredacteur at VOL-MAGAZINE
In three words: don't give up...! or driven, passionate, results-oriented.
cup of coffee
Preferably a doppio macchiato, with real milk, I don't participate in the oat milk hype!

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