Talpa Network and RetailMedia.One: 5,000 screens in large stores

Talpa Network, in close collaboration with RetailMedia.One, launched a network several months ago, consisting of approximately 5,000 digital screens in leading retail stores in the Netherlands such as AH, COOP, Jumbo, Plus, Mediamarkt, Hema, Spar, and Bruna. This initiative enables both endemic and non-endemic advertisers to effectively reach their target audiences within the retail context. It also facilitates the integration of brand messages across various media channels, from TV and radio to digital and print media. These advertising opportunities are now included in the Retriever Media Database.