New Targeting Options for Audio at DPG Media

DPG Media introduces new targeting options for audio ads. Advertisers can now choose based on position, age, and gender. The available age categories are 18-34 years, 35-54 years, and 55 years and older. These age categories can easily be combined with other targeting options within PG or PMP purchases. Think about targeting specific channels. Additionally, an index on the floor price is being used to apply these targeting options. You can find all the options and rates in Retriever.