New Targeting Options for Audio at DPG Media

DPG Media introduceert nieuwe targeting mogelijkheden voor audio-advertenties

DPG Media introduces new targeting options for audio ads. Advertisers can now choose based on position, age, and gender. The available age categories are 18-34 years, 35-54 years, and 55 years and older. These age categories can easily be combined with other targeting options within PG or PMP purchases. Think about targeting specific channels. Additionally, an index on the floor price is being used to apply these targeting options. You can find all the options and rates in Retriever.

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Meet the professionals…

Image of Joost Geurtsen
Joost Geurtsen
Head of Brand Partnerships, Sponsorships & Branded Content at FD Mediagroep
In three words: Curious, positive, and creative.
cup of coffee
A cappuccino made with good beans and fresh milk — that’s what gets me out of bed in the morning. Or maybe not. But I won’t say no to a good dirty chai either. You work in Amsterdam, right.

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