New certificate launched for more transparency in influencer marketing

Influencerregels.com

To increase transparency, industry associations DDMA, bvA, and the Advertising Code Foundation are introducing a certificate and public register called 'Certified by Influencerregels.com'. Influencer marketing has developed rapidly, leading to stricter regulations, such as the obligation to disclose paid collaborations. The certificate demonstrates that they are well informed about the relevant laws and regulations.

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Meet the professionals…

Image of Joost Geurtsen
Joost Geurtsen
Head of Brand Partnerships, Sponsorships & Branded Content at FD Mediagroep
In three words: Curious, positive, and creative.
cup of coffee
A cappuccino made with good beans and fresh milk — that’s what gets me out of bed in the morning. Or maybe not. But I won’t say no to a good dirty chai either. You work in Amsterdam, right.

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