Ad Alliance has recently added new advertising options to its SAVOD (Subscription Advertising Video On Demand) offering at Videoland: the Branded Strip and the Eye Catcher. The Branded Strip allows advertisers to claim and customize an ad strip on the homepage of the Videoland platform. Examples include Albert Heijn's campaigns around Easter and Nivea in collaboration with 'Echte Gooische Moeders'.
The Eye Catcher, an extension of the previously introduced Pause Ad, enables advertisers to promote products featured in the program. When a viewer presses the pause button, a small catalog of products from the episode appears. A QR code leads the viewer to the advertiser’s website for more information about these products. A recent example is the collaboration with Eijerkamp in the program 'Kopen Zonder Kijken'.
