DPG Media Advertising expands its self-service platform Ad Manager

DPG Media Advertising has expanded its self-service platform Ad Manager with three new AI tools within Smart Studio. These tools enable campaign visuals to be enhanced using AI, contributing to better results and greater efficiency.

The new features support different stages of the creative process. With Image Animation, subtle motion can be added to static images, making advertisements stand out more without losing their character. Image Expansion uses AI to automatically extend campaign visuals and adapt them to a wide range of advertising formats. In addition, Image Variants makes it possible to generate multiple versions of an advertisement, allowing advertisers to more easily test which execution best matches a specific target audience.

The tools can be used for Seamless Ads, advertising formats that visually blend into the editorial environment in which they are placed.

In this way, DPG Media responds to the growing demand for scalable and efficient production of campaign materials. At the same time, the company emphasizes that control remains with the user. The AI applications are deployed within its own local media network, which DPG Media positions as an alternative to international tech platforms within what it calls the “Trusted Web.”