Dentsu has launched the 2023 OOH trend report, focusing on creative opportunities in the outdoor space. Key trends influencing the OOH sector in 2023 include retail media: from online to offline, holistic audience targeting for impact, sustainability in the future, attention economy, authenticity and truthfulness, democracy in creativity, and becoming a platform for media experts. The full OOH Trend Report 2023 is available for reading.
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In three words: Connector, Positive, Social, and Loyal.
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