Dentsu launches OOH trend report 2023

Dentsu has launched the 2023 OOH trend report, focusing on creative opportunities in the outdoor space. Key trends influencing the OOH sector in 2023 include retail media: from online to offline, holistic audience targeting for impact, sustainability in the future, attention economy, authenticity and truthfulness, democracy in creativity, and becoming a platform for media experts. The full OOH Trend Report 2023 is available for reading.