Dentsu has launched the 2023 OOH trend report, focusing on creative opportunities in the outdoor space. Key trends influencing the OOH sector in 2023 include retail media: from online to offline, holistic audience targeting for impact, sustainability in the future, attention economy, authenticity and truthfulness, democracy in creativity, and becoming a platform for media experts. The full OOH Trend Report 2023 is available for reading.
Meet the professionals…
In three words: Loyal, a deal is a deal, empathetic. Addition: One: respect and empathy. Two: not judging and not condemning. Those are the two banks between which life flows.
No idea. I’ve never drunk coffee.