Dentsu launches OOH trend report 2023

Dentsu lanceert het OOH trendrapport 2023

Dentsu has launched the 2023 OOH trend report, focusing on creative opportunities in the outdoor space. Key trends influencing the OOH sector in 2023 include retail media: from online to offline, holistic audience targeting for impact, sustainability in the future, attention economy, authenticity and truthfulness, democracy in creativity, and becoming a platform for media experts. The full OOH Trend Report 2023 is available for reading.

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Meet the professionals…

Image of Thomas Timmermans
Thomas Timmermans
Head of mediasales FD Business at FD Business is onderdeel van FD Mediagroep
In three words: Cheerful, open, and driven.
cup of coffee
Preferably decaf with a bit of milk. And alongside it, a delicious piece of dark chocolate with whole hazelnuts. Man, that's pure enjoyment!

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