Context- and Reach-Based Advertising at Hearst
Hearst Netherlands has entered into a partnership with Opt Out Advertising as its AdTech partner. Through this collaboration, Hearst adds a new technology to its online advertising offering that operates without tracking or the use of personal data.
Opt Out Advertising provides an advertising solution in which campaigns are delivered without tracking individual users. Ads are based on context and reach rather than personal profiles. This aligns with the growing focus on privacy within digital advertising.
The technical and operational integrations have now been completed. Interested advertisers can immediately purchase consentless campaigns across titles such as Bicycling, Cosmopolitan, ELLE, Men’s Health, National Geographic, Quest, Quote and Runner’s World. This new solution falls within Hearst Netherlands’ existing rate structure.
