Ad Alliance will expand its partnership with The Walt Disney Company starting in the 2025/2026 season and will also handle ad sales for the YouTube content of sports channel ESPN. This includes highlights, analyses, and interviews related to the VriendenLoterij Eredivisie.
The expansion is part of the existing collaboration between the two parties. Through Ad Alliance, advertisers gain access to a broader Total Video offering, including linear channels, apps, web, and now also ESPN’s YouTube channel. In 2024, this channel had over 161 million views and more than 650,000 subscribers. With this addition, Ad Alliance offers a single point of contact for advertising campaigns around ESPN content across all platforms.
