Ad Alliance and Disney+ Expand Partnership

Ad Alliance and The Walt Disney Company Benelux are expanding their partnership into the domain of Streaming Advertising Video on Demand (SAVOD). Starting from October 17, Ad Alliance will handle ad sales for the new 'Disney+ Standard with ads' subscription on Disney+ in the Netherlands. This expansion marks a new phase in their collaboration, which already includes both online and linear platforms.

This means that advertisers can purchase ad space through Ad Alliance within Disney+'s revamped subscription model that includes ads. This is a strategic move to generate more revenue from the streaming platform while offering advertisers the opportunity to showcase their brand to a broad audience in the Netherlands.