Ster expands options for online advertising: commercial parties can now also purchase banners

As of October 1, 2024, in addition to public interest organizations, commercial parties can also purchase display ads through Ster (Stichting Ether Reclame), the advertising sales organization for public broadcasters. This provides access to the digital channels of the public broadcaster, reaching 6.5 million Dutch viewers weekly. Ster displays one banner per page on the websites and apps of public broadcasters. Interactive banners with moving images are also possible. Public interest organizations (those with a scientific, cultural, religious, philosophical, political, or charitable nature that hold a CBF certificate or ANBI status) can purchase both display and video ads. In addition to online options, there are also opportunities on radio and television.