Published in Retriever: MMA Social Media Monitor Q2 2023 figures

The MMA Social Media Monitor Q2 2023 figures have been published in Retriever. The top five most popular magazine brands on social media (across all platforms) are: Playboy, vtwonen, LINDA., Miljuschka and Voetbal International. Looking at the popularity of magazine brands by social media channel, we see clear differences. On visual platforms, such as Pinterest and Instagram, the accounts of women's brands, glossies, living and mind & body magazines are particularly popular. On YouTube, automotive, sports and youth magazines are popular. On TikTok, of course, youth magazines are also active and have large groups of followers. On Facebook, we see a more variable picture of popular magazine accounts. Within the magazine media industry, Twitter is dominated by opinion and sports.