From September 24, NRC will publish a weekly in-depth interview with a party leader in the run-up to the Dutch general election on October 29. The conversations, lasting over an hour, are conducted by the political editorial team and are available as a podcast, as video on NRC’s YouTube channel, and as articles on nrc.nl and in the newspaper. According to editor-in-chief Patricia Veldhuis, NRC aims with this format to reach not only its traditional readers but also younger audiences via platforms such as YouTube, Instagram, and TikTok. The interviews are part of NRC’s existing podcast Haagse Zaken. Advertising opportunities, including pre-roll, and rates can be found in Retriever.
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