LINDA.meiden, targeting millennials and Gen Z, will focus more on online content, a new app, and starting from June 2024, a paid digital subscription. The magazine will henceforth be published 4 times a year instead of 6. The format will be larger and thicker than before starting from March 26.
The target audience of LINDA.meiden is spending more and more time online, and therefore the editorial team is aligning the content strategy with this development by expanding the brand's digital offering. Although the physical magazine still forms a core component, LINDA.meiden is now placing more emphasis on providing online content. The aim is to develop an online platform that attracts young people with a range of stories, videos, interviews, and podcasts that offer entertainment, reflection, or emotion, enriched with exclusive offers and access to special events.
