Launch of SUMMIT: new B2B platform for business travel and MICE

SUMMIT is a B2B platform for business travel and MICE, consisting of a print magazine, online content, and a newsletter. It targets professionals in the travel, event, and hospitality sectors. The English-language edition will launch in late September 2025 and will be published quarterly, with a circulation of 6,000 copies. The target audience consists of highly educated, digitally savvy readers aged between 30 and 60, working as travel managers, event planners, or procurement professionals. Approximately 70% of the distribution takes place in the Netherlands and 30% in Belgium and Luxembourg. The digital platform summitbenelux.com and the SUMMIT newsletter were launched in the summer of 2025. In Belgium, SUMMIT is operated by TRAVelMedia Belux.