JCDecaux adds Utrecht to digital network

On September 2, JCDecaux began operating 51 digital outdoor advertising displays in Utrecht, in collaboration with concession holder RBL Outdoor. This expansion extends the network to the five largest cities in the Netherlands. The displays are strategically located in central areas, such as the city center and along busy traffic routes, reaching a broad audience in the city. This expansion provides the opportunity to reach diverse target groups with both local and national campaigns. The digital displays can also showcase dynamic content through programmatic buying and HTML integration.