Global Media & Entertainment Expands Digital Out-of-Home Portfolio with HEMA

Starting August 1, 2024, Global Media & Entertainment will expand its Digital Out-of-Home portfolio with the HEMA network, consisting of over 300 digital screens. This brings Global's Retail Media network to a total of 1,700 screens.

These screens enable advertisers to reach consumers on the high street when they are in a 'shopping state of mind.' The network covers (Digital) Out-of-Home screens in shopping centers, high streets, supermarkets, and now also HEMA stores, ensuring comprehensive coverage of the customer journey outside the home in all Dutch municipalities.