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Global Media & Entertainment Expands Digital Out-of-Home Portfolio with HEMA

Starting August 1, 2024, Global Media & Entertainment will expand its Digital Out-of-Home portfolio with the HEMA network, consisting of over 300 digital screens. This brings Global's Retail Media network to a total of 1,700 screens.

These screens enable advertisers to reach consumers on the high street when they are in a 'shopping state of mind.' The network covers (Digital) Out-of-Home screens in shopping centers, high streets, supermarkets, and now also HEMA stores, ensuring comprehensive coverage of the customer journey outside the home in all Dutch municipalities.

Sources & Transparency

This news item was independently prepared by Retriever using verifiable primary sources and reviewed before publication. The sources used are listed below.

Independently prepared by RetrieverHow this worksView the media data in the Retriever database
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