Education Media becomes NextGen Media: new name, familiar reach

Education Media from Bauer Media Outdoor Netherlands is taking a new direction. With a new name and contemporary design, the network will continue under the name NextGen Media. NextGen Media is active at more than 300 educational institutions across the Netherlands and targets a young audience aged 12 to 24. The network consists of approximately 245 digital screens and over 1,450 analog advertising displays, located in high-traffic areas within schools such as auditoriums and cafeterias. Since January 1, 2024, many schools have implemented a mobile phone ban, reducing visual distractions for students. As a result, (D)OOH content in schools may receive increased attention.