ERM (Elektro Retail Magazine) and Gen.Magazine (Gen.)

Bureau Van Vliet B.V. takes over advertising sales for ERM and Gen.Magazine

Bureau Van Vliet B.V. will handle advertising sales for ERM (Elektro Retail Magazine) and Gen.Magazine (Gen.) as of 1 January 2026. ERM is the trade magazine for the Dutch electrical retail sector and is aimed at online and offline retailers, independent retailers and other market players. The magazine is published 11 times a year with a circulation of 1,690 copies and is supported by the ERM newsletter and the ERMonline.nl website, which provides daily news and industry updates. The 1/1 FC 2026 rate is € 2,925. Gen.Magazine (Gen.) is aimed at highly educated readers, mainly men (75%), and experienced researchers, and is published 4 times a year with a circulation of 8,000 copies. The 1/1 FC 2026 rate is € 2,225.

Sources & Transparency

This news item was independently prepared by Retriever using verifiable primary sources and reviewed before publication. The sources used are listed below.

  • X icon
  • Linkedin icon
  • Email icon

Meet the professionals…

Image of Lobke Hidding
Lobke Hidding
Employer Brand & Communication Specialist at WPP Media
In three words: Connector, Creative, Driven
cup of coffee
My most recent discovery is Caffè Speciale: a blend of espresso, amaretto, cream, sugar, and a hint of lemon zest. Fortunately, it’s only available in Polignano a Mare, Italy, because it’s probably not the healthiest thing for you.

Media news by e-mail?

Receive a monthly summary of the most important media news by e-mail.