Bureau Van Vliet B.V. takes over advertising sales for ERM and Gen.Magazine

Bureau Van Vliet B.V. will handle advertising sales for ERM (Elektro Retail Magazine) and Gen.Magazine (Gen.) as of 1 January 2026. ERM is the trade magazine for the Dutch electrical retail sector and is aimed at online and offline retailers, independent retailers and other market players. The magazine is published 11 times a year with a circulation of 1,690 copies and is supported by the ERM newsletter and the ERMonline.nl website, which provides daily news and industry updates. The 1/1 FC 2026 rate is € 2,925. Gen.Magazine (Gen.) is aimed at highly educated readers, mainly men (75%), and experienced researchers, and is published 4 times a year with a circulation of 8,000 copies. The 1/1 FC 2026 rate is € 2,225.