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Bauer Media Outdoor launches SUPR Spot

Bauer Media Outdoor introduces new retail media format SUPR Spot

Bauer Media Outdoor launches SUPR Spot, a new retail media format that combines digital screens with physical branding panels at supermarket entrances. The concept enables advertisers to make their brand communication visible at the moment consumers begin their shopping.

SUPR Spot is part of Create, the creative label of Bauer Media Outdoor. It adds an extra format to the retail media portfolio, focusing on brand activation and promotion close to the consumer’s point of decision within the shopping environment.

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This news item was independently prepared by Retriever using verifiable primary sources and reviewed before publication. The sources used are listed below.

Independently prepared by RetrieverHow this worksView the media data in the Retriever database
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Lobke Hidding
Employer Brand & Communication Specialist at WPP Media
In three words: Connector, Creative, Driven
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My most recent discovery is Caffè Speciale: a blend of espresso, amaretto, cream, sugar, and a hint of lemon zest. Fortunately, it’s only available in Polignano a Mare, Italy, because it’s probably not the healthiest thing for you.
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